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Belgium and Easter equal chocolate so flavoured stamps now give taste buds a lick that sticks

By: The Associated Press Posted: Last Modified:

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BRUSSELS - Feel like having chocolate at Easter in Belgium? Well, send a letter and really lick that chocolate-flavoured postal stamp.

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Hey there, time traveller!
This article was published 25/03/2013 (4638 days ago), so information in it may no longer be current.

BRUSSELS – Feel like having chocolate at Easter in Belgium? Well, send a letter and really lick that chocolate-flavoured postal stamp.

The Belgian post office released 538,000 stamps on Monday that have pictures of chocolate on the front but the essence of cacao oil in the glue at the back for taste and in the ink for smell.

Belgian stamp collector Marie-Claire Verstichel said while the taste was a bit disappointing, “they smell good.”

Geert Vanden Wijngaert / The Associated Press A Bpost worker checks a sheet of chocolate stamps in this file photo dated Wednesday, Feb. 6, 2013, at the Belgian post office stamp press in Mechelen, Belgium. The Belgian post office began issuing chocolate postage stamps on Monday, March 25, 2013. When the gum on the back of the stamp is licked it tastes of chocolate and the stamps also have a chocolate smell, which is blended in with the varnish in the form of essential cacao oils. The five different postage stamps depict chocolate in various forms: sprinkles, pralines, chocolate spread, pieces of raw chocolate and bars.
Geert Vanden Wijngaert / The Associated Press A Bpost worker checks a sheet of chocolate stamps in this file photo dated Wednesday, Feb. 6, 2013, at the Belgian post office stamp press in Mechelen, Belgium. The Belgian post office began issuing chocolate postage stamps on Monday, March 25, 2013. When the gum on the back of the stamp is licked it tastes of chocolate and the stamps also have a chocolate smell, which is blended in with the varnish in the form of essential cacao oils. The five different postage stamps depict chocolate in various forms: sprinkles, pralines, chocolate spread, pieces of raw chocolate and bars.

Easter is the season for chocolate in Belgium with Easter eggs and bunnies all over supermarkets and specialty stores.

A set of five stamps costs 6.2 euros ($8) but might leave a customer hungry for more.

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