Spin Master snaps up viral sticker maker toy Hapiko

By: Tara Deschamps, The Canadian Press Posted: Last Modified:

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TORONTO - Spin Master Corp. has brokered a deal to purchase the maker of a viral toy that turns voice commands into stickers.

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TORONTO – Spin Master Corp. has brokered a deal to purchase the maker of a viral toy that turns voice commands into stickers.

The Toronto-based toy company says it will acquire Hapiko Inc., the Brooklyn-headquartered firm behind the Stickerbox.

Spin Master did not reveal exactly what it will pay for Hapiko, but spokesperson Tammy Smitham says in an email that the deal is valued between US$35 million and US$50 million. She says the transaction is expected to close later this month.

A company logo is shown at the Spin Master toy and entertainment company office in Toronto on Tuesday, January 29, 2019. THE CANADIAN PRESS/Nathan Denette
A company logo is shown at the Spin Master toy and entertainment company office in Toronto on Tuesday, January 29, 2019. THE CANADIAN PRESS/Nathan Denette

Spin Master says it wanted to buy Hapiko to give kids access to creative tools that will bring their imaginations to life in new ways.

Stickerbox uses artificial intelligence and voice-to-image technology to transform spoken ideas into stickers kids can colour, collect and adhere to surfaces.

Spin Master says the toy, which is available on Hapiko’s website for US$129, has sold out 13 times since launching in late 2025.

This report by The Canadian Press was first published Aug. 17, 2026.

Companies in this story: (TSX:TOY)

Stickerbox, shown in this undated handout photo, leverages Hapiko's child-safe, AI-empowered operating system to transform spoken ideas into stickers ready to colour, collect and apply in the physical world. THE CANADIAN PRESS/Handout - Hapiko Inc. (Mandatory Credit)
Stickerbox, shown in this undated handout photo, leverages Hapiko's child-safe, AI-empowered operating system to transform spoken ideas into stickers ready to colour, collect and apply in the physical world. THE CANADIAN PRESS/Handout - Hapiko Inc. (Mandatory Credit)

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TORONTO - Spin Master Corp. has brokered a deal to purchase the maker of a viral toy that turns voice commands into stickers.

The Toronto-based toy company says it will acquire Hapiko Inc., the Brooklyn-headquartered firm behind the Stickerbox.

Spin Master did not reveal exactly what it will pay for Hapiko, but spokesperson Tammy Smitham says in an email that the deal is valued between US$35 million and US$50 million. She says the transaction is expected to close later this month.

Spin Master says it wanted to buy Hapiko to give kids access to creative tools that will bring their imaginations to life in new ways.

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