Tourism Winnipeg in on Jordan fun
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Hey there, time traveller!
This article was published 04/03/2023 (1294 days ago), so information in it may no longer be current.
Michael B. Jordan’s quip about Winnipeg on late-night talk show Jimmy Kimmel Live! is T-shirt material for the city’s tourism industry.
Kimmel threw questions at the actor earlier this week during a segment called least-Googled questions.
“Does Michael B. Jordan love Winnipeg?” Kimmel asked.
A brief pause and a furrowed brow later, Jordan responded, “I don’t not love Winnipeg.”
Hi @michaelb4jordan! 👋 Thanks for providing us with our next tourism campaign slogan! pic.twitter.com/8J5Ail9mhS
— Tourism Winnipeg (@TourismWPG) March 1, 2023
The clip has garnered thousands of views and more than 100 comments.
Tourism Winnipeg sprang into action, sharing the video on social media and posting a Photoshopped picture of Jordan in a T-shirt that read “I don’t not love Winnipeg.”
“It was fun, it’s light,” said Karen Viveiros, Tourism Winnipeg’s communications director. “It will definitely drive awareness.”
Tourism Winnipeg considered printing and selling the shirt.
“It’s a fun thing to do,” Viveiros said. “(But) you have to know… when to let things die.”
TOURISM WINNIPEG Tourism Winnipeg’s Photoshopped T-shirt on actor Michael B. Jordan.
Bringing Jordan to Winnipeg should be the next leg of the campaign, she joked.
Jordan plays Erik Killmonger in the Black Panther movies and boxer Adonis Creed in the Creed franchise, among other cinematic work. He was promoting Creed III on Jimmy Kimmel Live!
“I do not not love the Creed series,” Mayor Scott Gillingham said Thursday. “It’s always great, I think, when people of note and famous people are talking about Winnipeg.”
Manitoba sees roughly $1 million in film production daily. It draws many celebrities and could make the city more prone to pop culture references, Viveiros said.
Winnipeggers latch on to celebrities’ moderate compliments. In 2018, mugs and T-shirts followed an article by Patrick Laine, in which the former Winnipeg Jet wrote “Winnipeg is good” and “my Wi-Fi — it’s sick.”
“We tend to be very self-deprecating as a people, and very humble,” Viveiros said. “We need to start being prepared to be proud of what we have.”
— with files from Joyanne Pursaga
gabrielle.piche@winnipegfreepress.com
Gabrielle Piché reports on business for the Free Press. She interned at the Free Press and worked for its sister outlet, Canstar Community News, before entering the business beat in 2021. Read more about Gabrielle.
Every piece of reporting Gabrielle produces is reviewed by an editing team before it is posted online or published in print — part of the Free Press‘s tradition, since 1872, of producing reliable independent journalism. Read more about Free Press’s history and mandate, and learn how our newsroom operates.
Our newsroom depends on a growing audience of readers to power our journalism. If you are not a paid reader, please consider becoming a subscriber.
Our newsroom depends on its audience of readers to power our journalism. Thank you for your support.
Gabrielle Piché reports on business for the Free Press. She interned at the Free Press and worked for its sister outlet, Canstar Community News, before entering the business beat in 2021. Read more about Gabrielle.
Every piece of reporting Gabrielle produces is reviewed by an editing team before it is posted online or published in print — part of the Free Press‘s tradition, since 1872, of producing reliable independent journalism. Read more about Free Press’s history and mandate, and learn how our newsroom operates.
Our newsroom depends on a growing audience of readers to power our journalism. If you are not a paid reader, please consider becoming a subscriber.
Our newsroom depends on its audience of readers to power our journalism. Thank you for your support.
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History
Updated on Saturday, March 4, 2023 2:27 PM CST: embeds tweet
