Pain and promise

Broadcaster’s memoir chronicles loss of son to addiction — and the light that came from that darkness

Advertisement

Advertise with us

According to the provincial government, 445 Manitobans lost their lives to drug addiction in 2023. It’s a staggering number — all were someone’s child, all were precious. All were our brothers and sisters who, as Scott Oake emphatically argues in his new memoir, did not make a choice to become addicts. They had a disease: “Who would choose to live a life full of such pain and desperation? Nobody. Bruce certainly didn’t.”

Read this article for free:


or

Already have an account? Log in here »

To continue reading, please subscribe:

Subscribe and receive a limited-edition Free Press branded hat or tote.

Digital Subscription

One year of digital access for only $205*

  • Enjoy unlimited reading on winnipegfreepress.com
  • Read the E-Edition, our digital replica newspaper
  • Access News Break, our award-winning app
  • Play interactive puzzles

*First annual payment billed as $205.00 + GST for one year. This annual subscription will automatically renew at $233.00 + GST every 52 weeks (10% off the regular annual price of $259.35). Offer available to new and qualified returning subscribers only. Cancel any time.

To continue reading, please subscribe:

Add Free Press access to your Brandon Sun subscription for only an additional

$1 for the first 4 weeks*

  • Enjoy unlimited reading on winnipegfreepress.com
  • Read the E-Edition, our digital replica newspaper
  • Access News Break, our award-winning app
  • Play interactive puzzles
Start now

*Your next Brandon Sun subscription payment will increase by $1.00 and you will be charged $17.95 plus GST for four weeks. After four weeks, your payment will increase to $24.95 plus GST every four weeks.

Hey there, time traveller!
This article was published 01/02/2025 (580 days ago), so information in it may no longer be current.

According to the provincial government, 445 Manitobans lost their lives to drug addiction in 2023. It’s a staggering number — all were someone’s child, all were precious. All were our brothers and sisters who, as Scott Oake emphatically argues in his new memoir, did not make a choice to become addicts. They had a disease: “Who would choose to live a life full of such pain and desperation? Nobody. Bruce certainly didn’t.”

In For the Love of a Son: A Memoir of Addiction, Loss and Hope, legendary Winnipeg CBC sports commentator and journalist Scott Oake, who many of us grew up watching on TV, recounts the devastating story of his eldest son Bruce — a beautiful young man who succumbed to the devastating impact of drug addiction, despite the unconditional love and care perpetually exuded by his incredible parents.

Raw and honest, Oake’s memoir — written with Edmonton’s Michael Hingston — begins with his early career and family life: making his way to Winnipeg, marrying Anne, cultivating his rich career on Winnipeg and Canadian TVs and the birth of Bruce.

Mikaela MacKenzie / Free Press
                                Oake stands in the lobby of the Bruce Oake Recovery Centre next to a photo and the urn of his late son, after whom the centre is named.

Mikaela MacKenzie / Free Press

Oake stands in the lobby of the Bruce Oake Recovery Centre next to a photo and the urn of his late son, after whom the centre is named.

For the first two years of his life, Bruce was an easy baby. But then Scott and Anne began to see changes that manifested themselves in increased anxiety and an eventual diagnosis of ADHD and Tourette’s.

Questioning his parenting and what went wrong, Oake asks a brutally honest question from a deeply loving father: “What kind of switch had been flipped inside of him — and how could I flip it back?”

Bruce went on to struggle with school and social connections, and by high school took to increasingly risky and dangerous behaviour and delving into weed. He was getting into more and more trouble, constructing webs of lies and exhausting any and all help Scott and Anne were trying to offer as parents.

But Oake doesn’t want to suggest that Bruce’s story was all trial and trauma. Far from it: “Whenever I start thinking about Bruce’s life, it’s easy to look past the happy memories and zero in on the difficult ones. But not every day was a catastrophe,” he says.

In powerful yet vulnerable prose, Oake explains how Bruce slipped deeper and deeper into drug use, gang involvement and addiction to opioids. With stints in a variety of expensive recovery centres spearheaded by his parents, Bruce would struggle again and again with this terrible disease. And Scott and Anne stood with him — whether in Halifax or Calgary, they did what they had to do to love him, all without a handbook for parents on this kind of behaviour.

For the Love of a Son

For the Love of a Son

“We didn’t understand that addiction is like cancer. You might think it’s gone for good, but there’s no guarantee it won’t come back when you least expect it,” Oake says adeptly and chillingly.

In 2011, at age 25, Bruce succumbed to his disease. It was crushing for the Oakes, the worst possible outcome, and will be particularly heartbreaking for anyone with children to read and imagine.

The Oakes’ grief, however, did not paralyze them. Rather, they were motivated, based on the models of recovery centres that had helped Bruce, to create a space in Winnipeg that could help those struggling with addictions to a pathway of recovery. The Bruce Oake Recovery Centre was born.

Despite the enduring notion that all children need love, and that addiction recovery is centred around love, there are still those who will put up barriers and dole out scorn and blame. The Oakes faced their fair share of scorn from populist politicians and misinformed residents living near the proposed site of the centre on Hamilton Avenue, which at the time was a boarded-up arena.

Despite these pitfalls and opponents, the Oakes were successful in creating the Bruce Oake Recovery Centre. (One would hope the detractors of the project are now supporters of the $15 million facility, and will be among the first to donate to the forthcoming $25-million Anne Oake Family Recovery Centre, to be built adjacent to the Victoria Hospital.)

Mikaela MacKenzie / Free Press
                                Jerseys hang from the rafters of the Bruce Oake Recovery Centre, each one signifying someone who has achieved one year of sobriety after having gone through the program.

Mikaela MacKenzie / Free Press

Jerseys hang from the rafters of the Bruce Oake Recovery Centre, each one signifying someone who has achieved one year of sobriety after having gone through the program.

Sadly, Anne passed away in 2021, shortly after the centre opened. Somehow Scott has managed to carry on, remaining a staunch advocate for those who struggle with addiction. His courage and strength is inspiring and predicated on the reason he tells his story. “In reading this book, I hope it’s clear that Bruce, for all of his troubles, wasn’t a monster. He had a disease, and it ultimately claimed his life,” he says.

This might be the most significant lesson Oake brings to readers — that all children are beautiful. All adults were once children that had stories and families and class photos, and those we see in our city who are struggling are worthy of love, compassion and support.

For the Love of a Son is a beautiful book about grief, tragic loss and a belief that we can make a better Winnipeg and a better world.

Matt Henderson is superintendent of Winnipeg School Division.

Mikaela MacKenzie / Free Press
                                In December, Winnipeg-based broadcaster Scott Oake was made a member of the Order of Canada.

Mikaela MacKenzie / Free Press

In December, Winnipeg-based broadcaster Scott Oake was made a member of the Order of Canada.

Report Error Submit a Tip

More Stories

Minister tight-lipped about prosecutors’ grievance, but chatty about who’s to blame

Carol Sanders 4 minute read Preview

Minister tight-lipped about prosecutors’ grievance, but chatty about who’s to blame

Carol Sanders 4 minute read Yesterday at 6:32 PM CDT

The justice minister said Thursday he can’t discuss an arbitration case in which Crown attorneys blasted the government for trying to keep a report on excessive workload out of an upcoming grievance hearing.

Matt Wiebe wouldn’t say whether Manitoba’s justice system needs more Crown prosecutors, but agreed to discuss who he said is to blame for the Crown attorneys’ grievance.

The NDP minister noted the complaint was made by the Manitoba Association of Crown Attorneys in 2023 when the Progressive Conservatives were in power.

The PCs “had not even acknowledged or begun the process of sitting down with the Crown attorneys to begin to deal with that grievance,” Wiebe said Thursday.

Read
Yesterday at 6:32 PM CDT

Westwood standoff ends with two arrested

Morgan Modjeski and Erik Pindera 3 minute read Preview

Westwood standoff ends with two arrested

Morgan Modjeski and Erik Pindera 3 minute read Updated: Yesterday at 6:29 PM CDT

An hours-long standoff in Westwood came to an end Thursday with Winnipeg police arresting two men and seizing a gun.

Winnipeg Police Service officers were called to Byrd Avenue shortly before 9:30 a.m. after a man was seen walking with what appeared to be a firearm, said police spokesman Const. Claude Chancy.

Officers identified a home connected to the investigation, he said.

Two men were arrested but Chancy could not yet say what they will be charged with. It’s not clear whether either of the men arrested was the male spotted with a gun.

Read
Updated: Yesterday at 6:29 PM CDT

Woman who saved child, father from Red River uncomfortable with hero label

Scott Billeck 5 minute read Preview

Woman who saved child, father from Red River uncomfortable with hero label

Scott Billeck 5 minute read Wednesday, Sep. 2, 2026

A Winnipeg woman who’s been hailed as a hero by police for saving a father and his young child from the Red River says she doesn’t feel like one.

“I’m a mom… and I would do it again,” said Jayclyn Morrissette, who was walking with her neighbour through St. John’s Park on Aug. 24 when they spotted a young girl flailing in the nearby river. “I was meant to be there and that was supposed to happen.”

Morrissette, who spoke to the Free Press Wednesday after police released details about the rescue, said she and her neighbour began looking for the child’s parents and found them at the nearby playground searching for her.

Morrissette waved them over. The father, who she said could not swim, jumped into the river first and immediately began to sink.

Read
Wednesday, Sep. 2, 2026

Police in standoff in Westwood

1 minute read Updated: Yesterday at 4:43 PM CDT

Winnipeg police officers are in a standoff that began Thursday morning in Westwood.

Police were called to Byrd Avenue shortly before 9:30 a.m. after a man was seen walking with what appeared to be a firearm, said Winnipeg Police Service spokesman Const. Claude Chancy.

Officers have identified a home connected to the investigation, he said. Police have taken one man into custody and seized several weapons, including a firearm, said Chancy. He was not sure if the man arrested was the individual spotted walking with the firearm.

A section of Byrd Avenue and Davis Crescent has been closed to traffic.

Mayoral rematch between Gillingham, Klein gets ugly on Day 1

Joyanne Pursaga 6 minute read Preview

Mayoral rematch between Gillingham, Klein gets ugly on Day 1

Joyanne Pursaga 6 minute read Tuesday, Sep. 1, 2026

Former city councillor and provincial cabinet minister Kevin Klein says he will soon enter the race to become Winnipeg’s next mayor — prompting an immediate war of words with incumbent Scott Gillingham.

Gillingham quickly responded to the announcement by calling Klein “toxic” and a “fixer” for Peter Nygard.

Klein said Tuesday he had decided not to enter the mayoral race weeks ago due to an unspecified health scare that required surgery. After recovering, he decided to run.

“The future of the city means a lot to me. I believe that we have so much untapped potential that I felt I should do something about it,” said Klein, noting he felt compelled to run because key city issues, such as perceptions of public safety in the downtown, have grown worse over the past four years.

Read
Tuesday, Sep. 1, 2026

Work ethic pays off for Bombers special teams demon

Ken Wiebe 7 minute read Preview

Work ethic pays off for Bombers special teams demon

Ken Wiebe 7 minute read Yesterday at 5:45 PM CDT

Tanner Cadwallader was trying to simplify a process that is anything but simple.

The Winnipeg Blue Bombers special-teams ace found himself in the spotlight this week after his blocked punt played a pivotal role in a 44-28 victory over the Montreal Alouettes.

“It’s something you’ve got to be eyes wide open on,” said Cadwallader, whose Bombers face the Saskatchewan Roughriders in the Labour Day Classic on Sunday in Regina.

“You really want to take the ball off the punter’s foot. You don’t want to be reaching for it when it’s in flight or anything like that. It’s just hitting your target. Knowing where your target is, knowing where that foot is going to be and then going out and finding it and trying to be on time.”

Read
Yesterday at 5:45 PM CDT