WWE continues to expand its social media reach with Royal Rumble
Advertisement
Read this article for free:
or
Already have an account? Log in here »
To continue reading, please subscribe:
Monthly Digital Subscription
$1 per week for 24 weeks*
- Enjoy unlimited reading on winnipegfreepress.com
- Read the E-Edition, our digital replica newspaper
- Access News Break, our award-winning app
- Play interactive puzzles
*Billed as $4.00 plus GST every four weeks. After 24 weeks, price increases to the regular rate of $19.95 plus GST every four weeks. Offer available to new and qualified returning subscribers only. Cancel any time.
Monthly Digital Subscription
$4.99/week*
- Enjoy unlimited reading on winnipegfreepress.com
- Read the E-Edition, our digital replica newspaper
- Access News Break, our award-winning app
- Play interactive puzzles
*Billed as $19.95 plus GST every four weeks. Cancel any time.
To continue reading, please subscribe:
Add Free Press access to your Brandon Sun subscription for only an additional
$1 for the first 4 weeks*
*Your next subscription payment will increase by $1.00 and you will be charged $16.99 plus GST for four weeks. After four weeks, your payment will increase to $23.99 plus GST every four weeks.
Read unlimited articles for free today:
or
Already have an account? Log in here »
Hey there, time traveller!
This article was published 03/02/2025 (417 days ago), so information in it may no longer be current.
NEW YORK (AP) — WWE continues to expand its social media reach as its successful blend of wrestling and celebrities took center stage at its Royal Rumble premium live event over the weekend.
The sports entertainment company said Monday that this year’s Royal Rumble set a record for most social video views in the event’s history. An encounter in the ring between wrestler Bron Breakker and popular streamer IShowSpeed became the most-viewed Royal Rumble social post of all-time, with more than 300 million social views in less than 24 hours.
IShowSpeed, who has appeared at other WWE events including WrestleMania 40, has more than 35 million subscribers on YouTube. Logan Paul, who also participated in this weekend’s men’s Royal Rumble match, has more than 23 million YouTube subscribers.
WWE currently has more than 100 million subscribers on YouTube. That easily dwarfs the National Football League, which has nearly 14 million subscribers; the National Basketball Association, with more than 22 million subscribers; Major League Baseball, with 6 million subscribers; and the National Hockey League, which has close to 3 million subscribers.
Merchandise sales, which were in partnership with Fanatics, soared more than 95% compared with the prior Royal Rumble record set last year. And sponsorship revenue jumped 94% compared with the previous record set in 2024.
The premium live event, which was broadcast on Peacock in the United States on Saturday, set a Royal Rumble viewership record, up almost 14% domestically from a year earlier.
This year’s Royal Rumble, which saw Jey Uso win the men’s namesake match and Charlotte Flair win the women’s, was held at Lucas Oil Stadium in Indianapolis as part of a partnership with Indiana Sports Corp. Aside from the Royal Rumble, the deal, announced last year, will bring WWE’s SummerSlam and WrestleMania to Indianapolis in future years.
WWE, which is part of TKO Group Holdings, previously said that WrestleMania, SummerSlam and Royal Rumble have a combined economic impact of more than $300 million.
The agreement also includes WWE television shows, Raw, Smackdown and NXT, as well as WWE live events taking place at arenas in locations including Indianapolis, Fort Wayne and Evansville throughout the partnership.