Amazon is now testing AI-aided dubbing for some movies and series on Prime

Advertisement

Advertise with us

Amazon is testing artificial intelligence-aided dubbing for select movies and shows offered on its Prime streaming service.

Read this article for free:

or

Already have an account? Log in here »

To continue reading, please subscribe:

Monthly Digital Subscription

$1 per week for 24 weeks*

  • Enjoy unlimited reading on winnipegfreepress.com
  • Read the E-Edition, our digital replica newspaper
  • Access News Break, our award-winning app
  • Play interactive puzzles

*Billed as $4.00 plus GST every four weeks. After 24 weeks, price increases to the regular rate of $19.00 plus GST every four weeks. Offer available to new and qualified returning subscribers only. Cancel any time.

Monthly Digital Subscription

$4.75/week*

  • Enjoy unlimited reading on winnipegfreepress.com
  • Read the E-Edition, our digital replica newspaper
  • Access News Break, our award-winning app
  • Play interactive puzzles

*Billed as $19 plus GST every four weeks. Cancel any time.

To continue reading, please subscribe:

Add Winnipeg Free Press access to your Brandon Sun subscription for only

$1 for the first 4 weeks*

  • Enjoy unlimited reading on winnipegfreepress.com
  • Read the E-Edition, our digital replica newspaper
  • Access News Break, our award-winning app
  • Play interactive puzzles
Start now

No thanks

*$1 will be added to your next bill. After your 4 weeks access is complete your rate will increase by $0.00 a X percent off the regular rate.

Amazon is testing artificial intelligence-aided dubbing for select movies and shows offered on its Prime streaming service.

The company said this week that the AI-assisted dubbing – which refers to the practice of replacing an original audio track with a translated language – will be offered for licensed titles that previously lacked dubbing, such as the 2003 animated film “El Cid: La Leyenda.”

The Seattle-based company said its AI-aided dubbing service will be in English and Latin American Spanish. Initially, it will be offered for 12 licensed titles.

FILE - Amazon's Prime Video streaming app is seen on an iPad, March 19, 2018, in Baltimore. (AP Photo/Patrick Semansky, File)
FILE - Amazon's Prime Video streaming app is seen on an iPad, March 19, 2018, in Baltimore. (AP Photo/Patrick Semansky, File)

Amazon says the program will take a hybrid approach, allowing “local processionals to collaborate with AI to ensure quality control.”

Other tech companies have also introduced AI-powered dubbing into their platforms. Last year, YouTube released a feature that allows content creators to translate their videos into multiple languages. Meta, meanwhile, said in September that it was testing an AI tool that will automatically translate voices in Reels.

Report Error Submit a Tip