Sony raises its profit forecast after saying it expects less damage from Trump’s tariffs
Advertisement
Read this article for free:
or
Already have an account? Log in here »
To continue reading, please subscribe:
Digital Subscription
One year of digital access for only $205*
- Enjoy unlimited reading on winnipegfreepress.com
- Read the E-Edition, our digital replica newspaper
- Access News Break, our award-winning app
- Play interactive puzzles
*First annual payment billed as $205.00 + GST for one year. This annual subscription will automatically renew at $233.00 + GST every 52 weeks (10% off the regular annual price of $259.35). Offer available to new and qualified returning subscribers only. Cancel any time.
To continue reading, please subscribe:
Add Free Press access to your Brandon Sun subscription for only an additional
$1 for the first 4 weeks*
- Enjoy unlimited reading on winnipegfreepress.com
- Read the E-Edition, our digital replica newspaper
- Access News Break, our award-winning app
- Play interactive puzzles
*Your next Brandon Sun subscription payment will increase by $1.00 and you will be charged $17.95 plus GST for four weeks. After four weeks, your payment will increase to $24.95 plus GST every four weeks.
Read unlimited articles for free today:
or
Already have an account? Log in here »
Hey there, time traveller!
This article was published 07/08/2025 (415 days ago), so information in it may no longer be current.
TOKYO (AP) — Japanese entertainment and electronics company Sony said Thursday that its profit surged 23% in the last quarter from the year before, as damage from U.S. President Donald Trump’s tariffs was less than it had expected.
The Tokyo-based manufacturer reported its April-June profit totaled 259 billion yen, or $1.8 billion, up from 210 billion yen. Quarterly sales edged up 2% to 2.6 trillion yen ($17.7 billion) as demand grew for games and network services, imaging solutions and sensors.
The maker of PlayStation game machines, digital cameras, Walkman audio players and Spider-Man movies said those positive factors offset the negative impact from unfavorable exchanges rates. Sony said its network business also was drawing more subscribers to its online services.
Sony raised its forecast for its profit in the full fiscal year until March 2026 to 970 billion yen ($6.6 billion), from an earlier forecast of 930 billion yen ($6.3 billion). The revised projection is still lower than what it earned in the previous fiscal year at 1 trillion yen.
Sony now estimates the impact of the additional U.S. tariffs on its operating income at 70 billion yen ($476 million), much better than the initial estimate of 100 billion yen ($680 million).
One of the successes among Sony’s entertainment franchises was the latest “Demon Slayer” animation movie, which is part of a hit series and is doing well at the box office.
___
Yuri Kageyama is on Threads: https://www.threads.com/@yurikageyama
