World’s best commercials on big screen at the WAG

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THE commercial has come a long way from just being "a word from our sponsor."

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Hey there, time traveller!
This article was published 26/11/2014 (4349 days ago), so information in it may no longer be current.

THE commercial has come a long way from just being “a word from our sponsor.”

Proving that point is the award-winning commercial compilation, the 2014 Cannes Lions International Festival of Creativity, which will be screening in the Muriel Richardson Auditorium of the Winnipeg Art Gallery from Dec. 4 to 19.

The program, representative of festival’s reputation as “the world’s biggest celebration of creativity in communications,” includes an epic Volvo truck commercial featuring Jean-Claude Van Damme doing the splits as never before, and an ad for a Australian railway smartly marketing “guilt trips” to entice urban adult children to visit their parents in the country.

Tickets are $12 for WAG members, seniors and students, and $14 for non-members. They are available at wag.ca or in person at the WAG front desk. (As many shows sell out, WAG recommends getting tickets early.) See the WAG website for showtimes.

— Staff

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