Lyles and Snoop help NBC post best track trials ratings in 12 years

Advertisement

Advertise with us

EUGENE, Ore. (AP) — The combination of Noah Lyles, Snoop Dogg and 16-year-old Quincy Wilson running for a spot in the Olympics lifted NBC to its largest audience for the U.S. track trials since 2012, according to Nielsen.

Read this article for free:

or

Already have an account? Log in here »

To continue reading, please subscribe:

Monthly Digital Subscription

$1 per week for 24 weeks*

  • Enjoy unlimited reading on winnipegfreepress.com
  • Read the E-Edition, our digital replica newspaper
  • Access News Break, our award-winning app
  • Play interactive puzzles

*Billed as $4.00 plus GST every four weeks. After 24 weeks, price increases to the regular rate of $19.00 plus GST every four weeks. Offer available to new and qualified returning subscribers only. Cancel any time.

Monthly Digital Subscription

$4.75/week*

  • Enjoy unlimited reading on winnipegfreepress.com
  • Read the E-Edition, our digital replica newspaper
  • Access News Break, our award-winning app
  • Play interactive puzzles

*Billed as $19 plus GST every four weeks. Cancel any time.

To continue reading, please subscribe:

Add Free Press access to your Brandon Sun subscription for only an additional

$1 for the first 4 weeks*

  • Enjoy unlimited reading on winnipegfreepress.com
  • Read the E-Edition, our digital replica newspaper
  • Access News Break, our award-winning app
  • Play interactive puzzles
Start now

No thanks

*Your next subscription payment will increase by $1.00 and you will be charged $16.99 plus GST for four weeks. After four weeks, your payment will increase to $23.99 plus GST every four weeks.

Hey there, time traveller!
This article was published 25/06/2024 (469 days ago), so information in it may no longer be current.

EUGENE, Ore. (AP) — The combination of Noah Lyles, Snoop Dogg and 16-year-old Quincy Wilson running for a spot in the Olympics lifted NBC to its largest audience for the U.S. track trials since 2012, according to Nielsen.

Viewership for the Sunday night presentation of the trials peaked at 5.7 million viewers at around the time Lyles was stepping on the track for his victory in the 100-meter final.

On Saturday night, the show highlighted by Sha’Carri Richardson’s victory in the 100 averaged 4.1 million viewers, which marked a 41% increase over the same Saturday night for the 2021 trials.

Richardson won on that night as well, but her name recognition has grown since she was stripped of that title after a positive test for marijuana.

NBC has brought Snoop Dogg into the mix for its Olympic coverage, and he has provided some entertaining moments at the trials, including when he met Lyles before Sunday night’s race and handed him a briefcase holding the sprinter’s red track suit and Yu-Gi-Oh! trading cards.

Snoop also ran a 200 (in 34.44 seconds) with the help of NBC analyst Ato Boldon and former national champion Wallace Spearmon.

___

AP Summer Olympics: https://apnews.com/hub/2024-paris-olympic-games

Report Error Submit a Tip