Life-saving device sold as tribute
Raising funds in victim's name
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Hey there, time traveller!
This article was published 23/02/2010 (4556 days ago), so information in it may no longer be current.
It’s a tool that might have saved Ashley Neufeld’s life.
Now, some of the young Brandon woman’s friends and family are hoping it will save others’ — and raise money for a sporting cause.
Over the next few weeks, outlets in Winnipeg and Brandon will begin carrying the emergency ResQMe, a two-in-one tool that can shatter car windows and cut seatbelts so a trapped person can escape from a submerged vehicle.
The yellow tool, which fits on a keychain, is emblazoned with the logo of the Ashley Neufeld Memorial Fund. Proceeds from the sale of the $15 item will go toward the fund, which boosts grassroots softball in Manitoba.
Neufeld, 21, died in a tragic accident in North Dakota last November when the SUV she was riding in with two friends crashed into a farm pond. All three young women, softball players at Dickinson State University in North Dakota, died in the accident.
The memorial edition of the tool was a labour of love for Winnipeg’s Tracy Turner, who got to know the Neufeld family through the softball scene. After researching ideas, Turner discovered a company that made custom-imprinted tools.
"Knowing Ashley, it was an opportunity to provide a tool to a bunch of people, so that possibly it would never happen to another family," Turner said.
So far, 500 units have arrived in Manitoba, but most are already spoken for via the Source for Sports outlet in Brandon, where Ashley’s mother Bev Neufeld works, and some regional insurance agents.
Another 500 units are expected to arrive in coming weeks. Turner said she is currently finalizing outlets in Winnipeg to carry the special-edition ResQMe. Interested businesses or individuals can contact Turner at email@example.com.
Donations to the Ashley Neufeld Memorial Fund can be sent to the Westoba Credit Union in Brandon.
"I’m really, really happy that we have come up with an idea that everyone else is really supportive of," Turner said.
Melissa Martin reports and opines for the Winnipeg Free Press.