Celebrities are getting $2,000 MRI scans to learn about their health. Should you?

Advertisement

Advertise with us

WASHINGTON (AP) — What if there was a way to peer into your body and spot early signs of cancer and other life-threatening ailments before they became serious?

Read this article for free:


or

Already have an account? Log in here »

To continue reading, please subscribe:

Subscribe and receive a limited-edition Free Press branded hat or tote.

Digital Subscription

One year of digital access for only $205*

  • Enjoy unlimited reading on winnipegfreepress.com
  • Read the E-Edition, our digital replica newspaper
  • Access News Break, our award-winning app
  • Play interactive puzzles

*First annual payment billed as $205.00 + GST for one year. This annual subscription will automatically renew at $233.00 + GST every 52 weeks (10% off the regular annual price of $259.35). Offer available to new and qualified returning subscribers only. Cancel any time.

To continue reading, please subscribe:

Add Free Press access to your Brandon Sun subscription for only an additional

$1 for the first 4 weeks*

  • Enjoy unlimited reading on winnipegfreepress.com
  • Read the E-Edition, our digital replica newspaper
  • Access News Break, our award-winning app
  • Play interactive puzzles
Start now

*Your next Brandon Sun subscription payment will increase by $1.00 and you will be charged $17.95 plus GST for four weeks. After four weeks, your payment will increase to $24.95 plus GST every four weeks.

Hey there, time traveller!
This article was published 15/07/2024 (817 days ago), so information in it may no longer be current.

WASHINGTON (AP) — What if there was a way to peer into your body and spot early signs of cancer and other life-threatening ailments before they became serious?

That’s the pitch from a new cluster of companies selling high-tech scans to healthy people interested in learning more about their wellness.

These whole-body MRI scans aren’t cheap. Startup companies like Prenuvo charge between $1,000 to $2,500 for various scanning options, none of which are currently covered by insurance.

This image provided by Prenuvo in July 2024 shows an MRI scan. Magnetic resonance imaging uses magnetic fields to produce detailed images of organs, bones and other structures inside the body. Unlike many other types of scans, MRIs don't use radiation. (Prenuvo via AP)
This image provided by Prenuvo in July 2024 shows an MRI scan. Magnetic resonance imaging uses magnetic fields to produce detailed images of organs, bones and other structures inside the body. Unlike many other types of scans, MRIs don't use radiation. (Prenuvo via AP)

Proponents say consumer-driven medical scans are the next logical step in preventive medicine. The industry has received a big publicity push from celebrities and influencers like Kim Kardashian, who posted about her Prenuvo scan last year.

But many medical experts say the companies are selling expensive, unproven technology that may cause extra worries and unnecessary treatment, while driving up costs for the U.S. health system.

Here’s what to know before considering a scan:

What is an MRI?

MRI stands for magnetic resonance imaging. It’s a type of medical scan that uses magnetic fields to produce detailed images of organs, bones and other structures inside the body. Unlike many other types of scans, MRIs don’t use radiation.

Doctors will order an MRI to help diagnose cancer, brain injuries, damaged blood vessels and other medical conditions. Full-body scans can take an hour or more, with patients lying motionless inside a cylindrical tube.

Medical societies only recommend routine, full-body scans for certain high-risk groups, such as people who have a heightened genetic risk of cancer.

“MRIs are great for what they’re typically used for,” said Dr. Ernest Hawk, a vice president at the University of Texas MD Anderson Cancer Center. “But now you’re moving them much earlier into an average risk population and that’s where you can run into these questions that haven’t been answered.”

Why are people paying for them now?

Companies like Prenuvo say their scans can help identify more than 500 medical conditions that can go undetected at a typical doctor’s visit.

The company charges $999 to scan the torso, $1,799 for the head and torso or $2,499 for the entire body. Several other companies offer similar services and pricing.

Prenuvo’s chief medical officer, Dr. Daniel Durand, says customers can decide for themselves if the price is worth it.

“We’re trying to give people the opportunity to be more proactive about their health,” Durand said.

Along with the scans and a reader-friendly summary of the results, customers can consult with a nurse or physician employed by Prenuvo to talk about next steps.

The company says it doesn’t pay for endorsements but will sometimes “provide a complimentary scan for an unbiased review.”

What are the potential downsides of MRI screening services?

Many radiologists say the likelihood of finding a serious problem, such as a cancerous tumor or brain aneurysm, in someone with no symptoms is very low. Instead, scans are likely to flag growths that are usually harmless. Definitively ruling out a problem could require additional tests, appointments and even surgeries.

“You’re going to end up finding a lot of incidental things,” said Dr. Mina Makary, a radiologist at Ohio State Wexner Medical Center. “That’s going to create more psychological stress or trauma for the patient, including additional costs for tests and procedures that may have risks.”

Experts also worry that people who undergo MRI scans may start skipping other routine exams, such as mammograms.

“You’ve gone through a scan and it didn’t find anything so you say ‘Gee, I don’t need to do the other routine things my doctor recommends that have been proven to extend life,” said Hawk.

What do medical authorities say?

The American College of Radiology does not recommend MRI screening in people without symptoms, stating that there is “no documented evidence” the technique is “cost-efficient or effective in prolonging life.”

The Food and Drug Administration has not approved any MRI machines for preventive screening, but doctors are free to use the devices however they choose.

There are examples of imaging practices that were once considered experimental but have subsequently become standard practice. Prenuvo executives say their approach could follow a similar path.

“The evidence will evolve over time but patients don’t necessarily want to wait 30 years to be in a position to benefit from it,” said Prenuvo’s Durand.

When will we know if MRI screening helps people live longer?

The studies needed to show such a benefit would have to be very large and long, tracking a diverse population for years, according to experts.

Prenuvo recently announced plans to screen 100,000 people and study their health over time. The study isn’t expected to wrap up until 2034 or later.

Most people enrolling in Prenuvo’s study are expected to pay a $2,200 fee. But eventually academic or government studies could offer individuals a chance to participate in such research without paying out-of-pocket.

“This is a great area in which to participate in a research study that might provide the information you’re seeking, while also helping answer whether this is beneficial or not,” Hawk said. “But doing so outside of a study makes no sense.”

___

The Associated Press Health and Science Department receives support from the Howard Hughes Medical Institute’s Science and Educational Media Group. The AP is solely responsible for all content.

Report Error Submit a Tip

More Stories

Nurses disciplined for botched IV infusion

Nicole Buffie 3 minute read Preview

Nurses disciplined for botched IV infusion

Nicole Buffie 3 minute read Thursday, Oct. 8, 2026

Two nurses working at the Grace Hospital have been reprimanded and fined $2,500 each for an IV infusion gone bad and an attempted coverup.

The incident happened on November 23, 2023 when a nurse asked a colleague to set up an IV infusion on him in an unused operating room.

During the attempted IV start, the nurse lost consciousness. The nurse who attempted the IV drip and another who was in the room called for help and several staff responded.

The nurse regained consciousness and vomited, but recovered and continued to work his shift, a March 18 decision by the College of Registered Nurses of Manitoba says.

Read
Thursday, Oct. 8, 2026

Crime spree lands accused murderers behind bars

Dean Pritchard 4 minute read Preview

Crime spree lands accused murderers behind bars

Dean Pritchard 4 minute read Yesterday at 6:00 AM CDT

Three men have been sentenced to jail terms for a commercial robbery spree in southern Manitoba launched just two weeks after they are accused of killing a 19-year-old man in Abbotsford, B.C.

Twenty-two-year-old Ravdeep Gill of Winnipeg, pleaded guilty Monday to four counts of robbery and Harmandeep Gill, 27, of Brampton, Ont. and Jaskaran Singh, 21, of Surrey, B.C., each pleaded guilty to two counts of robbery for a 10-day crime blitz that targeted gas bars in Swan Lake, Teulon and St. Laurent, and a meat shop in Winnipeg.

Ravdeep Gill was sentenced to four years custody while Harmandeep Gill and Singh each received sentences of 30 months.

According to B.C. media reports, all three men are charged with first-degree murder in a Feb. 1, 2025 killing in Abbotsford that police there described as a targeted hit.

Read
Yesterday at 6:00 AM CDT

Longtime voice of the Blue and Gold marks major milestone

David Sanderson 8 minute read Preview

Longtime voice of the Blue and Gold marks major milestone

David Sanderson 8 minute read Yesterday at 12:52 PM CDT

Bob McGregor made his debut as the Winnipeg Blue Bombers’ public-address announcer on June 7, 1997, during a pre-season game at Winnipeg Stadium between the hometown Blue Bombers and their western rivals, the Calgary Stampeders.

McGregor will be behind the microphone again this Saturday, detailing the action on the field in addition to leading a boisterous Princess Auto Stadium crowd through what has become his signature call, “And that is another Winnipeg Blue Bombers first down!”

The Bombers’ final home date of the 2026 regular season will mark a major milestone for McGregor, and the former newscaster feels it’s only fitting the same two teams as 10,717 days ago — the Bombers and Stampeders — will be the ones butting helmets.

“I knew at the start of the season I was closing in on 300 games as the PA guy, only it wasn’t until I went through the schedule that I realized my 300th would be Winnipeg-Calgary, which struck me as kind of cool,” McGregor says, seated in a St. James breakfast nook, dressed in dark trousers and a blue-and-gold Blue Bombers golf shirt.

Read
Yesterday at 12:52 PM CDT

Police on scene at Fairmont hotel construction site

1 minute read Updated: Yesterday at 12:19 AM CDT

At least three police cars were present at the under-construction Fairmont Winnipeg Thursday evening.

The nature of the response was unclear, but officers were guiding traffic outside of the construction zone at 2 Lombard Place while the response was underway. At 6:50 p.m., traffic was flowing normally.

Security on site provided no information on the response, but an individual working behind site fencing told the Free Press there’d be no comment from anyone on site as to why police were on scene at this time.

An SUV with a Government of Manitoba logo on its side was also present alongside personnel from Manitoba Workplace Safety and Health. However, it’s unknown if it’s connected to the police response.

Police looking into robbery of children captured on video

Morgan Modjeski 3 minute read Preview

Police looking into robbery of children captured on video

Morgan Modjeski 3 minute read Yesterday at 3:08 PM CDT

The Winnipeg Police Service said it is aware of a video circulating online that appears to show two children robbed while walking home from the library.

The mother of the siblings said the Sept. 26 incident, which happened in the area of Andrews Street and Magnus Avenue at around 7:30 p.m., has left her children afraid and her feeling guilty.

“I should have been there with them. I felt horrible,” said Brittany Beaudet. “I would have been out the door if I knew any sooner to help them out.”

In the 40-second video, the two children, 14-year-old Mason and nine-year-old Kenzie, are approached by a man wearing a black shirt, black pants and white shoes.

Read
Yesterday at 3:08 PM CDT

Late philanthropist, family fill Harvest’s Empty Bowls with record-setting $5-M donation

Morgan Modjeski 3 minute read Preview

Late philanthropist, family fill Harvest’s Empty Bowls with record-setting $5-M donation

Morgan Modjeski 3 minute read Updated: Yesterday at 11:54 PM CDT

It was a record-breaking night for Harvest Manitoba made possible by a genuine Winnipeg hero and his family.

The organization’s annual Empty Bowls Celebrity Auction Dinner on Thursday raised $6.5 million to support Manitobans facing hunger and food insecurity.

And it was a $5-million legacy donation from late city philanthropist Doug Harvey and his family that will see the event go down in the history books as the largest gala fundraising total ever recorded in Manitoba.

“There was literally nothing that lit my dad up more than contributing himself, but even more so, inspiring others to give,” his daughter Lauren Harvey said Friday.

Read
Updated: Yesterday at 11:54 PM CDT