How Olympians think about success and failure and what we can learn from them

Advertisement

Advertise with us

If winning gold medals were the only standard, almost all Olympic athletes would be considered failures.

Read this article for free:


or

Already have an account? Log in here »

To continue reading, please subscribe:

Subscribe and receive a limited-edition Free Press branded hat or tote.

Digital Subscription

One year of digital access for only $205*

  • Enjoy unlimited reading on winnipegfreepress.com
  • Read the E-Edition, our digital replica newspaper
  • Access News Break, our award-winning app
  • Play interactive puzzles

*First annual payment billed as $205.00 + GST for one year. This annual subscription will automatically renew at $233.00 + GST every 52 weeks (10% off the regular annual price of $259.35). Offer available to new and qualified returning subscribers only. Cancel any time.

To continue reading, please subscribe:

Add Free Press access to your Brandon Sun subscription for only an additional

$1 for the first 4 weeks*

  • Enjoy unlimited reading on winnipegfreepress.com
  • Read the E-Edition, our digital replica newspaper
  • Access News Break, our award-winning app
  • Play interactive puzzles
Start now

*Your next Brandon Sun subscription payment will increase by $1.00 and you will be charged $17.95 plus GST for four weeks. After four weeks, your payment will increase to $24.95 plus GST every four weeks.

Hey there, time traveller!
This article was published 11/01/2026 (234 days ago), so information in it may no longer be current.

If winning gold medals were the only standard, almost all Olympic athletes would be considered failures.

A clinical psychologist with the United States Olympic and Paralympic Committee, Emily Clark’s job when the Winter Games open in Italy on Feb. 6 is to help athletes interpret what it means to be successful.

Should gold medals be the only measure?

FILE Olympic rings are seen in the snow at the Stelvio Ski Center, venue for the alpine ski and ski mountaineering disciplines at the Milan Cortina 2026 Winter Olympics, in Bormio, Italy, Jan. 16, 2025. (AP Photo/Luca Bruno, File)
FILE Olympic rings are seen in the snow at the Stelvio Ski Center, venue for the alpine ski and ski mountaineering disciplines at the Milan Cortina 2026 Winter Olympics, in Bormio, Italy, Jan. 16, 2025. (AP Photo/Luca Bruno, File)

Part of a 15-member staff providing psychological services, Clark nurtures athletes accustomed to triumph but who invariably risk failure.

The staff deals with matters termed “mental health and mental performance.” They include topics such as motivation, anger management, anxiety, eating disorders, family issues, trauma, depression, sleep, handling pressure, travel and so forth.

Clark’s area includes stress management, the importance of sleep and getting high achievers to perform at their best and avoid the temptation of looking only at results.

“A lot of athletes these days are aware of the mental health component of, not just sport, but of life,” Clark said in an interview with The Associated Press. “This is an area where athletes can develop skills that can extend a career, or make it more enjoyable.”

Redefining success

The United States is expected to take about 235 athletes to the Winter Olympics, and about 70 more to the Paralympics. But here’s the truth.

“Most of the athletes who come through Team USA will not win a gold medal,” Clark said. “That’s the reality of elite sport.”

Here are the numbers. The United States won gold medals in nine events in the last Winter Games in Beijing in 2022. According to Dr. Bill Mallon, an esteemed shoulder surgeon and Olympic historian, 70.8% of Winter and Summer Olympic athletes go to only one Olympics.

Few are famous and successful like swimmer Michael Phelps, or skiers Mikaela Shiffrin or Lindsey Vonn.

Clark said she often delivers the following message to Olympians and Paralympians: This is a once-in-a-lifetime chance. Focus on the process. Savor the moment.

“Your job is not to win a gold medal, your job is to do the thing and the gold medal is what happens when you do your job,” she said.

“Some of this might be realigning what success looks like,” she added. “And some of this is developing resilience in the face of setbacks and failure.”

Clark preaches staying on task under pressure and improving through defeat.

“We get stronger by pushing ourselves to a limit where we’re at our maximum capacity — and then recovering,” she said. “When we get stressed, it impacts our attention. Staying on task or staying in line with what’s important is what we try to train for.”

A few testimonials

Kendall Gretsch has won four gold medals at the Summer and Winter Paralympics. She credits some of her success to the USOPC’s mental health services, and she described the value this way.

“We have a sports psychologist who travels with us for most our season,” she said. “Just being able to touch base with them … and getting that reminder of why are you here. What is that experience you’re looking for?”

American figure skater Alysa Liu is the 2025 world champion and was sixth in the 2022 Olympics. She’s a big believer in sports psychology and should be among the favorites in Italy.

“I work with a sport psychologist,” she said without giving a name. “She’s incredible — like the MVP.”

Of course, MVP stands — not for Most Valuable Person or Most Valuable Player — for “Most Valuable Psychologist.”

“I mean, she’s very helpful,” Liu added.

Vonn: “I just did it myself”

American downhill skier Vonn will race in Italy in her sixth Olympics. At 41, she’s coming off nearly six years in retirement and will be racing on a knee made of titanium.

Two-time Olympic champion Michaela Dorfmeister has suggested in jest that Vonn “should see a psychologist” for attempting such a thing in a very dangerous sport where downhill skiers reach speeds of 80 mph (130 kph).

Vonn shrugged off the comments and joked a few months ago that she didn’t grow up using a sport psychologist. She said her counseling came from taping messages on the tips of her skis that read: “stay forward or hands up.”

“I just did it myself,” she said. “I do a lot of self-talk in the starting gate.”

On sleep

“Sleep is an area where athletes tend to struggle for a number of reasons,” Clark said, listing issues such as travel schedules, late practices, injuries and life-related stress.

“We have a lot of athletes who are parents, and lot of sleep is going to be disrupted in the early stages of parenting,” she said. “We approach sleep as a real part of performance. But it can be something that gets de-prioritized when days get busy.”

Clark suggests the following for her athletes — and the rest of us: no caffeine after 3 p.m., mitigate stress before bedtime, schedule sleep at about the same time daily, sleep in a dark room and get 7-9 hours.

Dani Aravich is a two-time Paralympian — she’s been in both the Summer and Winter Games — will be skiing in the upcoming Paralympics. She said in a recent interview that she avails herself of many psychological services provided by the USOPC.

“I’ve started tracking my sleep,” she said, naming Clark as a counselor. “Especially being an athlete who has multiple jobs, sleep is going to be your No. 1 savior at all times. It’s the thing that — you know — helps mental clarity.”

Ditto Clark.

“Sleep is the cornerstone of healthy performance,” she added.

___

Follow AP’s Be Well coverage, focusing on all aspects of wellness, at https://apnews.com/hub/be-well

Report Error Submit a Tip

More Stories

Renewed spirit and life: Indigenous treatment centre expands with $21-M revamp

Scott Billeck 5 minute read Preview

Renewed spirit and life: Indigenous treatment centre expands with $21-M revamp

Scott Billeck 5 minute read Yesterday at 3:44 PM CDT

Don Robinson knows first-hand that many people don’t get sober by themselves.

In late June 1984, Robinson downed his last drink. His recovery began at Pritchard House in Winnipeg’s North End, a 22-bed treatment facility run by the Native Addictions Council of Manitoba.

“I didn’t get sober by myself,” said Robinson, a member of Bunibonibee Cree Nation who now works in grief and trauma counselling and traditional knowledge as an elder at Ka Ni Kanichihk Inc.

More than four decades later, Robinson was back at the council on Monday, crowded into a room at its newly renovated treatment centre at 160 Salter St. — a place he once turned to for help and where he helps others now.

Read
Yesterday at 3:44 PM CDT

Klein’s entrance adds spark to ho-hum mayoral race

Tom Brodbeck 5 minute read Preview

Klein’s entrance adds spark to ho-hum mayoral race

Tom Brodbeck 5 minute read Yesterday at 2:46 PM CDT

Until this week, Winnipeg’s mayoral race looked less like a democratic contest and more like a coronation.

Read
Yesterday at 2:46 PM CDT

Today’s horoscope

Georgia Nicols 4 minute read Preview

Today’s horoscope

Georgia Nicols 4 minute read 2:00 AM CDT

MOON ALERT: Caution! After 5:15 a.m. today, avoid shopping (except food and gas) and important decisions for the rest of the day. The moon is in Taurus.

ARIES (March 21-April 19)

You might have excellent ideas about your work, job and health. Quite likely, they’ll relate to your finances. You might need to know how much money you need ahead of time? Or you might check out the cost of making home improvements.

TAURUS (April 20-May 20)

Read
2:00 AM CDT

Chefs gather in St. Boniface to see whose version of jollof is best

Eva Wasney 4 minute read Preview

Chefs gather in St. Boniface to see whose version of jollof is best

Eva Wasney 4 minute read Yesterday at 5:30 PM CDT

Chef Alex Bockarie is bringing an age-old African culinary battle to Winnipeg.

On Saturday, five local chefs hailing from Senegal, Liberia, Sierra Leone, Ghana and Nigeria will go head-to-head to determine who makes the best jollof — a rice dish simmered in a savoury tomato-based stew.

“Jollof rice originated from Senegal but it has spread throughout West Africa and every country has its own method of cooking it,” Bockarie says. “It’s a long-standing fight; even among the communities here in Winnipeg, everybody’s always saying that Sierra Leone’s (jollof) is the best, Ghana’s is the best, Nigeria’s is the best.

“It’s a friendly competition; friendly, but very serious too.”

Read
Yesterday at 5:30 PM CDT

Vacant Portage la Prairie mall ransacked by vandals

1 minute read Yesterday at 11:01 AM CDT

RCMP are investigating after a suspect or suspects broke into the vacant Portage la Prairie Mall and vandalized the building on Monday, causing more than $100,000 in damage.

Mounties were called to the vacant mall on Saskatchewan Avenue West at about 10:30 a.m. on Monday.

Police say the suspect or suspects caused "extensive" damage throughout the building. Most windows inside the building were smashed, a tree was cut down, the general office and several unoccupied storefronts were ransacked and graffiti was spray-painted on walls.

Mounties say they believe the damage will cost more than $100,000 to fix. Nothing appears to have been stolen.

Rare and tough to notice, sarcomas may lurk in the body

Jen Zoratti 12 minute read Preview

Rare and tough to notice, sarcomas may lurk in the body

Jen Zoratti 12 minute read Monday, Aug. 31, 2026

Last summer, Michelle Finley was going about a normal day.

She had just dropped her car off at a garage and was walking back to her office building downtown when, suddenly, she was stopped in her tracks by a searing cramp on the bottom of her right foot.

“It was so painful it took my breath away,” says Finley, now 52. “I stopped and held on to the side of a building for a second — like, it was bringing tears to my eyes.”

Finley thought she had a really bad case of plantar fasciitis. Nine months later she would lose her foot to sarcoma.

Read
Monday, Aug. 31, 2026