Inside the colorful, compelling and controversial jersey designs at the World Cup

Advertisement

Advertise with us

There will be blood, sweat and tears on players’ soccer jerseys at the World Cup — and plenty of deeper cultural and historical meaning, too.

Read this article for free:


or

Already have an account? Log in here »

To continue reading, please subscribe:

Subscribe and receive a limited-edition Free Press branded hat or tote.

Digital Subscription

One year of digital access for only $205*

  • Enjoy unlimited reading on winnipegfreepress.com
  • Read the E-Edition, our digital replica newspaper
  • Access News Break, our award-winning app
  • Play interactive puzzles

*First annual payment billed as $205.00 + GST for one year. This annual subscription will automatically renew at $233.00 + GST every 52 weeks (10% off the regular annual price of $259.35). Offer available to new and qualified returning subscribers only. Cancel any time.

To continue reading, please subscribe:

Add Free Press access to your Brandon Sun subscription for only an additional

$1 for the first 4 weeks*

  • Enjoy unlimited reading on winnipegfreepress.com
  • Read the E-Edition, our digital replica newspaper
  • Access News Break, our award-winning app
  • Play interactive puzzles
Start now

*Your next Brandon Sun subscription payment will increase by $1.00 and you will be charged $17.95 plus GST for four weeks. After four weeks, your payment will increase to $24.95 plus GST every four weeks.

There will be blood, sweat and tears on players’ soccer jerseys at the World Cup — and plenty of deeper cultural and historical meaning, too.

Here, The Associated Press runs you through some of the more compelling — and controversial — backstories from the kit designs on show in soccer’s biggest event, currently taking place in the United States, Canada and Mexico.

Cape Verde’s flight paths

Cabo Verde's Telmo Arcanjo during the World Cup Group H soccer match between Spain and Cape Verde in Atlanta, Monday, June 15, 2026. (AP Photo/Stew Milne)
Cabo Verde's Telmo Arcanjo during the World Cup Group H soccer match between Spain and Cape Verde in Atlanta, Monday, June 15, 2026. (AP Photo/Stew Milne)

For its World Cup debut, the smallest nation by population at the tournament is paying homage to the roughly 525,000 inhabitants who live on 10 volcanic islands off the coast of Africa.

A geometric, triangular print across its blue (home) and white (away) jerseys represents the network of flight paths that connect the islands.

The idea is that the people of Cape Verde are united behind the players at the World Cup — and that togetherness showed as the team held firm to seal an unlikely 0-0 draw with heavily favored Spain in their first match.

 

Belgium’s surrealism

Belgium's Romelu Lukaku, celebrates with teammates after scoring his sides first goal during the World Cup Group G soccer match between Belgium and Egypt in Seattle, Monday, June 15, 2026. (AP Photo/Manu Fernandez)
Belgium's Romelu Lukaku, celebrates with teammates after scoring his sides first goal during the World Cup Group G soccer match between Belgium and Egypt in Seattle, Monday, June 15, 2026. (AP Photo/Manu Fernandez)

“This is not a jersey,” reads a message on the collar of Belgium’s multicolor away shirt.

No, the Belgians aren’t losing their minds. It’s just a nod to the European nation’s surrealist heritage — and notably the work of its master in this artistic movement from the early 20th century. Throughout his career, Belgian artist René Magritte questioned the enigmatic relationship of mind and eye, reality and language, writing under “The Treachery of Images” — his iconic painting of a pipe — the words: “Ceci n’est pas une pipe (This is not a pipe).”

The light-blue jersey features pink patterns and black detailing, incorporating soccer-inspired motifs such as pitch lines and a ball.

“True to the surrealism theme, the kit sparks the imagination and invites conversation,” the Belgian federation says.

 

Haiti’s battle scene

Haiti's Ricardo Ade (4) controls the ball during the World Cup Group C soccer match between Haiti and Scotland in Foxborough, Mass., near Boston, Saturday, June 13, 2026. (AP Photo/Charlie Krupa)
Haiti's Ricardo Ade (4) controls the ball during the World Cup Group C soccer match between Haiti and Scotland in Foxborough, Mass., near Boston, Saturday, June 13, 2026. (AP Photo/Charlie Krupa)

The original jersey submitted by this Caribbean nation included a depiction of the final battle of the Haitian War of Independence in 1803 on its front.

In the words of Colombian sportswear manufacturer Saeta, it was a “tribute to the men and women who contribute every day to Haiti’s future.”

It didn’t go down too well with FIFA, which rejected the image during its approval process, deeming it too political.

So an updated blue soccer kit was needed, one that no longer includes the battle artwork.

 

Argentina’s swirling paint technique

Argentina's Lionel Messi (10) celebrates after scoring the opening goal during the World Cup Group J soccer match between Argentina and Algeria in Kansas City, Mo., Tuesday, June 16, 2026. (AP Photo/Ed Zurga)
Argentina's Lionel Messi (10) celebrates after scoring the opening goal during the World Cup Group J soccer match between Argentina and Algeria in Kansas City, Mo., Tuesday, June 16, 2026. (AP Photo/Ed Zurga)

The defending World Cup champion is mixing sporting heritage with artistic expression in its jerseys.

The home kit — worn by Lionel Messi for his hat trick against Algeria on Tuesday — features three shades of blue on its stripes, an homage to the South American nation’s World Cup-winning uniforms from 1978, 1986 and 2022.

As for its dark blue away jersey, that’s inspired by a traditional painting technique from capital city Buenos Aires — filete porteño — that’s used for ornamental design, combining brilliant, swirling colors with specific lettering styles.

 

France’s American connection

France's Kylian Mbappe celebrates after scoring his side's third goal during the World Cup Group I soccer match between France and Senegal in East Rutherford, N.J., near New York, Tuesday, June 16, 2026. (AP Photo/Frank Franklin II)
France's Kylian Mbappe celebrates after scoring his side's third goal during the World Cup Group I soccer match between France and Senegal in East Rutherford, N.J., near New York, Tuesday, June 16, 2026. (AP Photo/Frank Franklin II)

France arrived for the World Cup with an away kit that honors a gift the nation famously gave to the United States: the Statue of Liberty.

The jersey has a green hue that resembles the oxidized color of the iconic sculpture designed by a Frenchman — Frédéric-Auguste Bartholdi — and given to the United States in 1886 as a symbol of French-American friendship.

On the jersey is a logo in copper — the original color of the statue — with the words “Nos différences nous unissent” (Our differences unite us).

 

Iran’s endangered Asiatic cheetah

Iran's Mohammad Mohebbi (8) celebrates after scoring his side's second goal during the World Cup Group G soccer match between Iran and New Zealand in Inglewood, Calif., near Los Angeles, Monday, June 15, 2026. (AP Photo/Mark J. Terrill)
Iran's Mohammad Mohebbi (8) celebrates after scoring his side's second goal during the World Cup Group G soccer match between Iran and New Zealand in Inglewood, Calif., near Los Angeles, Monday, June 15, 2026. (AP Photo/Mark J. Terrill)

The most striking imagery on Iran’s home (white) and away (red) kits is an Asiatic cheetah low across the front.

There also are cheetah spots on the sleeves up to the shoulder.

The Asiatic cheetah, an equally fast cousin of the African cat, is one of the world’s critically endangered species — one that Iran has long tried to save.

There were as many as 400 in the 1990s but the numbers have dwindled to fewer than an estimated 70 remaining in Iran.

 

Norway’s runic font

Norway's Erling Haaland (9) in action during the World Cup Group I soccer match between Iraq and Norway in Foxborough, Mass., near Boston, Tuesday, June 16, 2026. (AP Photo/Martin Meissner)
Norway's Erling Haaland (9) in action during the World Cup Group I soccer match between Iraq and Norway in Foxborough, Mass., near Boston, Tuesday, June 16, 2026. (AP Photo/Martin Meissner)

Norway’s kit might be the sharpest at the World Cup — literally.

The font used for the names and numbers of players is inspired by runic writing — characters in several Germanic alphabets used in northern Europe from ancient times until the adoption of the Latin alphabet.

The writing is pointy, geometric and easily visible, representing the Norwegian team’s desire to embrace its centuries-old history.

Flanking the large blue cross across the chest are Viking art patterns in an Urnes style.

 

Colombia’s yellow butterflies

Colombia's Luis Suarez, left, celebrates with Colombia's James Rodriguez after scoring his side's third goal against Costa Rica during a friendly soccer match in Bogota, Colombia, Monday, June 1, 2026. (AP Photo/Fernando Vergara)
Colombia's Luis Suarez, left, celebrates with Colombia's James Rodriguez after scoring his side's third goal against Costa Rica during a friendly soccer match in Bogota, Colombia, Monday, June 1, 2026. (AP Photo/Fernando Vergara)

Look closely at Colombia’s typically vibrant yellow jersey and you’ll notice a burst of butterfly patterns.

That’s an homage to the classic novel by the nation’s Nobel Prize-winning author, Gabriel Garcia Marquez, “One Hundred Years of Solitude,” and the stories that made him literature’s best-known practitioner of magical realism — the blending of the everyday with fantastical elements such as a man trailed by a cloud of yellow butterflies.

 

Mexico’s Aztec calendar

Mexico's Armando Gonzalez controls the ball during the World Cup Group A soccer match between Mexico and South Africa in Mexico City, Thursday, June 11, 2026. (AP Photo/Eduardo Verdugo)
Mexico's Armando Gonzalez controls the ball during the World Cup Group A soccer match between Mexico and South Africa in Mexico City, Thursday, June 11, 2026. (AP Photo/Eduardo Verdugo)

Mexico’s home jersey brings back the Aztec calendar design that was popular in the 1990s.

In the run-up to the World Cup, the team visited the National Museum of Anthropology in Mexico City and posed for a photo with the uniforms in front of the Aztec “Piedra de Sol” or Stone of the Sun, best known as the Aztec calendar.

 

Saudi Arabia’s architecture

Saudi Arabia's Moteb Alharbi (24) prepares to throw the ball in during the World Cup Group H soccer match between Saudi Arabia and Uruguay in Miami Gardens, Fla., Monday, June 15, 2026. (AP Photo/Rebecca Blackwell)
Saudi Arabia's Moteb Alharbi (24) prepares to throw the ball in during the World Cup Group H soccer match between Saudi Arabia and Uruguay in Miami Gardens, Fla., Monday, June 15, 2026. (AP Photo/Rebecca Blackwell)

Dotted across Saudi Arabia’s dark green home jersey are symmetrical lavender squares or diamond shapes, a tribute to doorway decoration — namely geometric, triangular architecture — commonly seen in homes in the kingdom.

Wild lavender flowers fill Saudi’s desert landscapes in springtime, so purple is a celebrated color in the nation and regarded as a symbol of generosity.

 

Brazil’s Amazonian frogs

What might immediately jump out when looking at Brazil’s navy blue-and-black away jersey made by Nike is a yellow “Jumpman” logo synonymous with Michael Jordan-promoted sportswear.

However, more closely linked to Brazilian culture is the color of the kit, inspired by the skin of the poison dart frog found in the Amazon. It’s a nod to the danger posed by Brazil, the record five-time world champion.

___

This story has been corrected to remove a reference to Haiti as a World Cup debutant. This is Haiti’s second World Cup.

___

Associated Press writer Luis Andres Henao contributed to this report.

___

Report Error Submit a Tip

More Stories

Double climate whammy hits home

Editorial 4 minute read Preview

Double climate whammy hits home

Editorial 4 minute read 2:00 AM CDT

It’s a bit of a one-two punch. First, the show-and-tell of what global warming could be bringing us. Then, the fact we’ve already failed our best chance of halting climate change.

Read
2:00 AM CDT

Why our democracy depends on your vote

Erna Buffie 5 minute read 2:00 AM CDT

Some years ago, I did some pretty in-depth research on ancient Athens and its democratic system of government as part of a documentary film I was pitching. It was actually a lot of fun, because I was looking at ways their democratic beliefs and practices were both similar to and different from ours.

Some of the differences were quite striking, such as the fact that only Athenian-born males 18 years of age and over could participate. Or the fact their executive branch was selected by a totally random lottery system — a system one expert described as akin to picking names out of a phone book.

Then there was the practice of ostracism, a procedure I found particularly attractive. Essentially, every year the citizens of Athens chose a political figure who was becoming too powerful or pushing for a more authoritarian regime and voted to banish him from the city for 10 years.

Needless to say, I can think of quite a few politicians I’d like to see subjected to that procedure.

Senior assaulted at bus stop

1 minute read Yesterday at 12:47 PM CDT

An 18-year-old man has been charged after a 67-year-old woman was randomly attacked at a bus stop on Portage Avenue last month.

The senior was sitting on a bench at a bus stop at Portage and Craig Street on Aug. 10 when a man lay down beside her, the Winnipeg Police Service said in a news release Tuesday.

The woman was “minding her own business” when the man began to kick and punch her, police said. The suspect followed her onto a city bus, but was kicked off shortly after for causing a disturbance.

The victim sustained injuries to her upper body but did not require medical attention.

Time to ditch role as ex’s emotional crutch

Maureen Scurfield 5 minute read Yesterday at 2:00 AM CDT

DEAR MISS LONELYHEARTS: I mourn the end of summer every fall, but this year it’s far worse. My partner (a man, like me) broke up with me and my menagerie of animals.

The hardest part is that he still calls me before he goes to sleep at night — to see if I’m OK, and to tell me essentially, to buck up! Nothing like losing somebody and being told to be happy about it by the exact person you’ve lost.

He goes on about his new life and the people he’s meeting, and sometimes I just have to hang up on him.

Why does he bother calling? It seems like he maybe doesn’t know if he’s completely through with me yet, so he’s using me as a crutch. (Do I sound bitter?) What can I do?

Winkler-based internet provider delivering high-speed service to 30 rural and First Nations Manitoba communities

Nicole Buffie 3 minute read Preview

Winkler-based internet provider delivering high-speed service to 30 rural and First Nations Manitoba communities

Nicole Buffie 3 minute read Yesterday at 7:12 PM CDT

Valley Fiber says it is undertaking one of its largest fibre optic projects and is building infrastructure that will deliver internet to 10,000 homes and businesses in rural and First Nations communities across Manitoba.

“These communities will now have access to the fastest internet network in Manitoba, and it will power their lives and their business,” Ryan Klassen, chief executive officer of the Winkler-based internet provider, said Tuesday from Fisher River Cree Nation.

The province has granted Valley Fiber use of two of its underused cables on the existing Manitoba Hydro fibre optic network for up to 20 years as part of the project, which will connect nearly 30 communities — including Buffalo Point, Hollow Water, Black River and Peguis First Nations, along with Fisher River and Fox Lake Cree Nations — to high-speed internet.

Construction should be finished by 2027.

Read
Yesterday at 7:12 PM CDT

Hydro working to restore service to pockets of River Heights

Malak Abas 6 minute read Preview

Hydro working to restore service to pockets of River Heights

Malak Abas 6 minute read Updated: Yesterday at 8:33 PM CDT

When Sheila Fenby’s basement began filling with water Sunday night, it felt like déjà vu.

Read
Updated: Yesterday at 8:33 PM CDT