Better sorry than safe

Owe someone an apology? It's about them... not you

Advertisement

Advertise with us

You messed up. Maybe you made your spouse cry, forgot about your kid's basketball game, got caught in a lie -- or worse. An apology is in order. What should you say?

Read this article for free:

or

Already have an account? Log in here »

To continue reading, please subscribe:

Subscribe and receive a limited-edition Free Press branded hat or tote.

Digital Subscription

One year of digital access for only $205*

  • Enjoy unlimited reading on winnipegfreepress.com
  • Read the E-Edition, our digital replica newspaper
  • Access News Break, our award-winning app
  • Play interactive puzzles

*First annual payment billed as $205.00 + GST for one year. This annual subscription will automatically renew at $233.00 + GST every 52 weeks (10% off the regular annual price of $259.35). Offer available to new and qualified returning subscribers only. Cancel any time.

To continue reading, please subscribe:

Add Free Press access to your Brandon Sun subscription for only an additional

$1 for the first 4 weeks*

  • Enjoy unlimited reading on winnipegfreepress.com
  • Read the E-Edition, our digital replica newspaper
  • Access News Break, our award-winning app
  • Play interactive puzzles
Start now

*Your next Brandon Sun subscription payment will increase by $1.00 and you will be charged $17.95 plus GST for four weeks. After four weeks, your payment will increase to $24.95 plus GST every four weeks.

Hey there, time traveller!
This article was published 19/10/2015 (3929 days ago), so information in it may no longer be current.

You messed up. Maybe you made your spouse cry, forgot about your kid’s basketball game, got caught in a lie — or worse. An apology is in order. What should you say?

Our apologies are usually “woefully inadequate… because we have a fundamental misunderstanding about their purpose,” said Guy Winch, psychologist and author of Emotional First Aid: Healing Rejection, Guilt, Failure and Other Everyday Hurts. “Most apologies tend to be excuses or justifications that neglect to address the feelings of the person to whom we’re apologizing.”

Before you start to craft your apology, remember the goal is to make the other person feel better, not yourself.

Fotolia / TNS
Apologizing effectively goes beyond just saying,
Fotolia / TNS Apologizing effectively goes beyond just saying, "I'm sorry." But, experts say, too many of us forget to use those words when we do apologize.

“We will only feel better, and less guilty, if they feel better and forgive us,” Winch said.

Sincerity will be at the root of any good apology, said Toni Coleman, a psychotherapist and relationship coach based in McLean, Va. “Too often apologies are delivered with a ‘but’ in an attempt at justification or rationalization,” she said.

But it was just one time. But I had a miserable day at work. But I didn’t think…

The moment you ask for forgiveness isn’t the time to make excuses, said Jonathan Alpert, psychotherapist and author of Be Fearless: Change Your Life in 28 Days. It’s when you should show true remorse, Coleman said, and are open to listening to your loved ones explain how you’ve hurt them.

“If apologies are an art form, most of us can barely finger-paint,” Winch said. Admitting fallibility might be the first hurdle for many on the path to a good apology, but even those willing to own up to their mistakes should know how to do it effectively.

Winch said the ideal apology will include five specific ingredients:

— An “I’m sorry” statement.

— Expression of regret for your mistake.

— An acknowledgment that social norms or relationship expectations were violated.

— A statement of empathy in which you acknowledge that you understand how your actions my have hurt the other person.

— A request for forgiveness.

Winch said acknowledging why the act was wrong — “tends to sensitize the offender to the issue and reduce the likelihood of offending in this way again.” Make it clear to the person you harmed that you understand why your decision was a poor one. Did you violate their trust? Break a promise? Act selfishly? Say that.

But don’t go overboard. Keep the apology concise, Alpert said, and avoid saying too much or straying from the point. This could “dilute your intended message,” he said.

Even if your apology includes all the necessary parts, it needs to feel as if it has a heart, too.

“Don’t be afraid to show genuine emotion,” Alpert said. “This will go a long way in humanizing you and showing sincerity, both of which are critical in winning back trust and respect.”

The trickier aspect of apologizing is identifying the best time to do it.

Good apologies require reflection and thought, so rushing one might make it less effective, Winch warned.

“Apologies that come too quickly can feel insincere,” Winch said, because they seem more a knee-jerk reaction than deliberate recognition of your mistakes.

Alpert said the timing all depends on the circumstances. Waiting a few hours or days (whatever feels appropriate based on the offence) to give the person you wronged time to calm down could play to your advantage.

“Initially after a wrongdoing, the person might be fuming with anger, hatred even, and they’ll be highly defensive,” Alpert said. “Waiting for them to cool down will help ensure that your apology is better accepted.”

And even if you’ve left a wound open for a while, he insisted, “a late apology is better than no apology.”

“Most of us consider the words ‘I’m sorry,’ the essence of an apology, but far too often these two simple words are nowhere to be found,” Winch said. While “sorry” might be implied in your admission of error or guilt, “that doesn’t mean the other person doesn’t need to hear it.”

An empty “I’m sorry” is meaningless, Coleman said. A good apology “needs to be delivered with emotion and body signals” and should recognize how your actions hurt the other person or people. If your apology feels forced, it is likely to leave the person who was wronged even angrier and less trusting than before, Coleman said.

“Clearly identify what it is you are apologizing for,” Alpert said.

Even if you offer the most detailed, earnest apology, understand that the person you wronged may not be ready, now or ever, to forgive. If your apology is rejected, “go back to the drawing board” and try again, Winch said. Be even more sincere next time. Don’t be afraid to feel vulnerable.

“When people feel understood, when they feel you truly ‘got’ how your actions impacted them, they are far more likely to offer true forgiveness,” Winch said.

And if all else fails: “Ask the person what you can do to try to make things better,” Alpert said.

 

— Chicago Tribune

Report Error Submit a Tip

More Stories

Jets’ Perfetti motivated to prove his worth following ‘life-changing’ contract

Mike McIntyre 8 minute read Preview

Jets’ Perfetti motivated to prove his worth following ‘life-changing’ contract

Mike McIntyre 8 minute read Yesterday at 2:40 PM CDT

Adam Lowry’s wedding was the main event, of course. But the Winnipeg Jets had even more reason to celebrate this past weekend as they returned from their off-season homes for a spirited summertime gathering.

Read
Yesterday at 2:40 PM CDT

Whale of a rescue in Churchill

Tiago Resko 3 minute read Preview

Whale of a rescue in Churchill

Tiago Resko 3 minute read 6:22 PM CDT

Manitoba conservation officers determined to rescue polar bears in distress on the Churchill shoreline were shocked when they instead came across seven beluga whales stranded in shallow water.

Churchill’s conservation office received a call at about 7:20 a.m. Monday about a white object in the water covered by seagulls half a kilometre from a public beach.

“When the public calls us and they say something white, we treat it like a bear call because we receive the call a lot,” said conservation officer Vitalii Skrynnyk.

Skrynnyk’s colleague went to investigate and discovered three adult beluga whales and four calves stranded because of low tides.

Read
6:22 PM CDT

‘Heartbreaking loss’: Sandy Bay First Nation offers condolences after apparent dog attack

Morgan Modjeski 3 minute read Preview

‘Heartbreaking loss’: Sandy Bay First Nation offers condolences after apparent dog attack

Morgan Modjeski 3 minute read Sunday, Jul. 19, 2026

Leaders with the Sandy Bay Ojibway First Nation are offering their condolences after an animal rescue worker died following an apparent dog attack in the community and say the “stray and aggressive” animals are a longstanding issue.

Amanda Nobiss, 37, was volunteering in the community on the shores of Lake Manitoba with K9 Advocacy. Her remains were discovered on Friday morning.

The Manitoba First Nations Police Service said in a news release that it had been contacted by a friend of Amanda’s who was trying to locate her, around 12:45 a.m.

Using her cellphone location, police determined she appeared to be in Sandy Bay, said the release. Resources were dispatched to the area, including a drone, but due to the large radius of the cellphone “ping,” no one was located until 6 a.m.

Read
Sunday, Jul. 19, 2026

WestJet adding two new direct flights from Winnipeg to warm-weather destinations

Aaron Epp 3 minute read Preview

WestJet adding two new direct flights from Winnipeg to warm-weather destinations

Aaron Epp 3 minute read Updated: Yesterday at 4:46 PM CDT

WestJet announced on Monday it will launch non-stop routes between Winnipeg and Punta Cana, Dominican Republic, and between Winnipeg and Belize City, Belize.

Read
Updated: Yesterday at 4:46 PM CDT

New U.S. tariffs ‘more bluster than bite’

Gabrielle Piche 5 minute read Preview

New U.S. tariffs ‘more bluster than bite’

Gabrielle Piche 5 minute read 7:50 PM CDT

Manitoba businesses are watching with weary eyes as the United States threatens new 50 per cent tariffs on a variety of Canadian products.

However, should the levies come into effect Aug. 19, the effect on Manitoba’s GDP could be “pretty small,” said Fletcher Baragar, a University of Manitoba economics professor who researches the provincial economy.

Honey, furniture and printing materials leaving the province are among the tariff-exposed. The U.S. administration released a list of items Monday that would be hit by the levy in 30 days’ time.

Across Canada, $28 billion worth of annual exports to the U.S. could be affected, a Bank of Montreal note says. That’s 0.8 per cent of Canada’s economy.

Read
7:50 PM CDT

Nearly one in four watercraft fail inspection during roadside blitz to prevent aquatic pests

Nicole Buffie 3 minute read Preview

Nearly one in four watercraft fail inspection during roadside blitz to prevent aquatic pests

Nicole Buffie 3 minute read 2:09 PM CDT

More than 120 watercraft failed a roadside inspection over the weekend aimed at slowing the spread of aquatic invasive species, including zebra mussels.

The inspections were conducted by Fisheries and Oceans Canada in partnership with the Manitoba government between July 19 and 21 on the Trans-Canada Highway at the Manitoba-Ontario border. It was the second roadside blitz of the summer season.

One of the 455 vehicles transporting 502 watercraft or related equipment had visible zebra mussels present. Inspectors found 120 watercraft were not cleaned, drained, or dried and failed the inspection. Thirteen watercraft required decontamination.

“Healthy lakes and rivers are essential to the communities that rely on them. Through joint inspection efforts with the Government of Manitoba, we are working to protect those waters from aquatic invasive species and preserve Canada’s freshwater ecosystems for generations to come,” federal Fisheries Minister Joanne Thompson said in a news release.

Read
2:09 PM CDT