Organigram says $90M Motif deal will give it largest share of Canada’s pot market

Advertisement

Advertise with us

Organigram Holdings Inc. says a $90-million deal to buy a cannabis vapes and infused pre-rolls business has made Organigram Canada’s largest recreational pot company by market share.

Read this article for free:

or

Already have an account? Log in here »

To continue reading, please subscribe:

Monthly Digital Subscription

$0 for the first 4 weeks*

  • Enjoy unlimited reading on winnipegfreepress.com
  • Read the E-Edition, our digital replica newspaper
  • Access News Break, our award-winning app
  • Play interactive puzzles

*No charge for 4 weeks then price increases to the regular rate of $19.00 plus GST every four weeks. Offer available to new and qualified returning subscribers only. Cancel any time.

Monthly Digital Subscription

$4.75/week*

  • Enjoy unlimited reading on winnipegfreepress.com
  • Read the E-Edition, our digital replica newspaper
  • Access News Break, our award-winning app
  • Play interactive puzzles

*Billed as $19 plus GST every four weeks. Cancel any time.

To continue reading, please subscribe:

Add Free Press access to your Brandon Sun subscription for only an additional

$1 for the first 4 weeks*

  • Enjoy unlimited reading on winnipegfreepress.com
  • Read the E-Edition, our digital replica newspaper
  • Access News Break, our award-winning app
  • Play interactive puzzles
Start now

No thanks

*Your next subscription payment will increase by $1.00 and you will be charged $16.99 plus GST for four weeks. After four weeks, your payment will increase to $23.99 plus GST every four weeks.

Hey there, time traveller!
This article was published 06/12/2024 (365 days ago), so information in it may no longer be current.

Organigram Holdings Inc. says a $90-million deal to buy a cannabis vapes and infused pre-rolls business has made Organigram Canada’s largest recreational pot company by market share.

Organigram’s deal to purchase Motif Labs Ltd. is structured as $50 million in cash and $40 million in Organigram common shares.

Motif shareholders will be entitled to receive an additional $10 million worth of shares, if Organigram achieves certain benchmarks within a year of the transaction closing.

Beena Goldenberg, the CEO at Organigram Holdings Inc., is photographed at the company's offices in Toronto, Monday, Oct. 18, 2021. THE CANADIAN PRESS/Chris Young
Beena Goldenberg, the CEO at Organigram Holdings Inc., is photographed at the company's offices in Toronto, Monday, Oct. 18, 2021. THE CANADIAN PRESS/Chris Young

Motif is based in Aylmer, Ont., and its portfolio of brands include Boxhot, Debunk, Boondocks, Rizzlers and Floe State.

Organigram is based in Moncton, N.B., and is behind the Shred, Trailblazer, Big Bag O’ Buds and Edison Cannabis Co. brands.

Organigram says the deal will give it a 12.4 per cent market share and two more facilities dedicated to cultivation and manufacturing of cannabis.

“The highly complementary acquisition of Motif establishes Organigram as Canada’s largest cannabis company by market share and accelerates our vision to be a leading cannabis company across all major categories,” Organigram CEO Beena Goldenberg said in a statement.

This report by The Canadian Press was first published Dec. 6, 2024.

Companies in this story: (TSX:OGI)

Report Error Submit a Tip