PBS film tackles Mexican Americans’ role in winemaking

Advertisement

Advertise with us

ALBUQUERQUE, N.M. - For generations, Mexican-born Gustavo Brambila's family has worked in the wine industry of California's Napa Valley in some form. He went to college on a baseball scholarship but the passion of flowery aromas and crisp peach flavour remained in his soul and he eventually got a degree in fermentation sciences.

Read this article for free:


or

Already have an account? Log in here »

To continue reading, please subscribe:

Subscribe and receive a limited-edition Free Press branded hat or tote.

Digital Subscription

One year of digital access for only $205*

  • Enjoy unlimited reading on winnipegfreepress.com
  • Read the E-Edition, our digital replica newspaper
  • Access News Break, our award-winning app
  • Play interactive puzzles

*First annual payment billed as $205.00 + GST for one year. This annual subscription will automatically renew at $233.00 + GST every 52 weeks (10% off the regular annual price of $259.35). Offer available to new and qualified returning subscribers only. Cancel any time.

To continue reading, please subscribe:

Add Free Press access to your Brandon Sun subscription for only an additional

$1 for the first 4 weeks*

  • Enjoy unlimited reading on winnipegfreepress.com
  • Read the E-Edition, our digital replica newspaper
  • Access News Break, our award-winning app
  • Play interactive puzzles
Start now

*Your next Brandon Sun subscription payment will increase by $1.00 and you will be charged $17.95 plus GST for four weeks. After four weeks, your payment will increase to $24.95 plus GST every four weeks.

Hey there, time traveller!
This article was published 11/05/2019 (2653 days ago), so information in it may no longer be current.

ALBUQUERQUE, N.M. – For generations, Mexican-born Gustavo Brambila’s family has worked in the wine industry of California’s Napa Valley in some form. He went to college on a baseball scholarship but the passion of flowery aromas and crisp peach flavour remained in his soul and he eventually got a degree in fermentation sciences.

His dream: His own vineyard.

Brambila’s story and others are the focus of “Harvest Season,” a new PBS documentary examining the contributions of Mexican Americans in the wine industry of California’s Napa Valley.

In this Aug. 25, 2017 photo provided by Quiet Pictures, veteran winemaker Gustavo Brambila hand labels one of the roughly 40,000 bottles he produces every year in Napa, Calif.
In this Aug. 25, 2017 photo provided by Quiet Pictures, veteran winemaker Gustavo Brambila hand labels one of the roughly 40,000 bottles he produces every year in Napa, Calif. "Harvest Season," a new PBS documentary scheduled to begin airing Monday, May 13, 2019, examines the contributions of Mexican Americans in the wine industry of California's Napa Valley. (Roberto "Bear" Guerra/Quiet Pictures via AP)

The film, scheduled to begin airing Monday on most PBS stations as part of the Independent Lens series, shows how the Mexican Americans have shaped the industry as farmworkers and later vineyard owners in one of the richest wine regions in the world.

Through the eyes of winemaker Gustavo Brambila, Mexican migrant worker Rene Reyes and wine entrepreneur Vanessa Robledo, the documentary shows how the California wine industry’s most silent figures battle weather, climate change and wildfires. They speak of their families’ deep roots with vineyards and how it shapes their dreams for the future.

Director Bernardo Ruiz said he wanted his project to show that people of Mexican descent have been a part of U.S. history since its founding and winemaker is just one industry where this is evident.

“From the outside, winemaking is very glamorous and it’s very romanticized,” Ruiz said. “What really drives it is really hard work.”

In California, those workers tend to be immigrants and Mexican Americans, he said.

To be sure, Mexican Americans has played vital roles in the creation and development of vineyards in California, New Mexico and Arizona. But Lilia Soto, an American Studies professor at the University of Wyoming, who grew up in Napa, California, said Mexican Americans especially have been instrumental in the played formation of the Napa Valley as a tourist site by providing the labour and its family connections that go back generations.

In this Aug. 25, 2017 photo provided by Quiet Pictures, Manuel Paniagua, 72, shows his hands after a lifetime of work in the vineyards in Napa, Calif.
In this Aug. 25, 2017 photo provided by Quiet Pictures, Manuel Paniagua, 72, shows his hands after a lifetime of work in the vineyards in Napa, Calif. "Harvest Season," a new PBS documentary scheduled to begin airing Monday, May 13, 2019, examines the contributions of Mexican Americans in the wine industry of California's Napa Valley. (Roberto "Bear" Guerra/Quiet Pictures via AP)

Those connections help tell the story of the U.S., Ruiz said.

More where this is evident is with Vanessa Robledo. She’s the granddaughter of a Mexican migrant worker who came to the U.S. through the Bracero Program — a World War II-era program that sought to give temporary guest contracts to work in the fields. Her grandfather and father ended up in the vineyards.

“My dad would always tell us, ‘This is how our family will survive and it’s our future,'” Robledo said.

In the documentary, Robledo talks about being pushed out of the family vineyard business because she was female, then finding her own path in the industry. She guides workers harvesting grapes in the cool of night and walking through the vineyard during the day with a stunning background of rolling hills and distant mountains.

Soto, who went to high school with Robledo, said such stories captured the essence of Mexican Napa as opposed to the tourism mecca Napa. “The film highlights a Napa that is often invisible to most visitors,” Soto said. “These invisible people have always been here.”

In this Aug. 24, 2017 photo provided by Quiet Pictures, Vanessa Robledo, a Mexican American grape grower and entrepreneur, walks through one her mother's three vineyards in Napa, Calif.
In this Aug. 24, 2017 photo provided by Quiet Pictures, Vanessa Robledo, a Mexican American grape grower and entrepreneur, walks through one her mother's three vineyards in Napa, Calif. "Harvest Season," a new PBS documentary scheduled to begin airing Monday, May 13, 2019, examines the contributions of Mexican Americans in the wine industry of California's Napa Valley. (Roberto "Bear" Guerra/Quiet Pictures via AP)

___

Russell Contreras is a member of The Associated Press’ race and ethnicity team. Follow him on Twitter at http://twitter.com/russcontreras

Report Error Submit a Tip

More Stories

PBS film tackles Mexican Americans' role in winemaking

Russell Contreras, The Associated Press 4 minute read Preview

PBS film tackles Mexican Americans' role in winemaking

Russell Contreras, The Associated Press 4 minute read Saturday, May. 11, 2019

ALBUQUERQUE, N.M. - For generations, Mexican-born Gustavo Brambila's family has worked in the wine industry of California's Napa Valley in some form. He went to college on a baseball scholarship but the passion of flowery aromas and crisp peach flavour remained in his soul and he eventually got a degree in fermentation sciences.

His dream: His own vineyard.

Brambila's story and others are the focus of "Harvest Season," a new PBS documentary examining the contributions of Mexican Americans in the wine industry of California's Napa Valley.

The film, scheduled to begin airing Monday on most PBS stations as part of the Independent Lens series, shows how the Mexican Americans have shaped the industry as farmworkers and later vineyard owners in one of the richest wine regions in the world.

Read
Saturday, May. 11, 2019

Wyatt vows to ‘absolutely’ continue serving as city councillor despite latest sex-crime charges

Joyanne Pursaga 5 minute read Preview

Wyatt vows to ‘absolutely’ continue serving as city councillor despite latest sex-crime charges

Joyanne Pursaga 5 minute read Updated: Yesterday at 5:35 PM CDT

Transcona Coun. Russ Wyatt vowed Thursday to continue doing his job after more criminal charges were laid against him this week, while the mayor called for “better tools” to address elected officials who face serious allegations.

Wyatt, 56, was charged Monday with sexual assault and administering a noxious substance in an October 2023 incident. He was previously charged with sexual assault and administering a noxious substance in March, based on allegations tied to a 2025 gathering.

On Thursday, Wyatt arrived at city hall and quickly walked to his office at 10:20 a.m., nearly an hour after the East Kildonan-Transcona community committee meeting he planned to attend was scheduled to begin.

He answered few questions from reporters.

Read
Updated: Yesterday at 5:35 PM CDT

Development turning long-vacant gas station in Selkirk into commercial hub

By Tiago Resko 2 minute read Preview

Development turning long-vacant gas station in Selkirk into commercial hub

By Tiago Resko 2 minute read Yesterday at 3:59 PM CDT

A plot of land that has sat vacant in Selkirk for 30 years is being redeveloped to host new businesses in the heart of the city.

The former gas station site on Main Street — between Rosser and Pacific avenues — will be turned into a commercial hub that will be home to six local businesses, and will be a big stepping stone for economic growth in Selkirk, Mayor Larry Johannson said Thursday.

“For decades this site has been a reminder of what once was. Today, it represents what is possible when investors see the potential of our community and choose to be a part of its future,” he said in a news release announcing the project and Thursday’s groundbreaking.

“This development reflects confidence in Selkirk, our economy and the direction we are heading.”

Read
Yesterday at 3:59 PM CDT

Three security guards charged with assault after Sea Bears star injured outside nightclub

Nicole Buffie 3 minute read Preview

Three security guards charged with assault after Sea Bears star injured outside nightclub

Nicole Buffie 3 minute read Updated: Yesterday at 12:50 PM CDT

Three security guards are facing assault charges, accused of injuring a Winnipeg Sea Bears player at a nightclub earlier this month.

Read
Updated: Yesterday at 12:50 PM CDT

Sea Bears staff a who’s who of hustlers in the hoops community

Joshua Frey-Sam 7 minute read Preview

Sea Bears staff a who’s who of hustlers in the hoops community

Joshua Frey-Sam 7 minute read 6:09 PM CDT

Ilarion Bonhomme was admittedly surprised when he got the call.

Not because he wasn’t confident in his ability to take the next step, but because he knew there were so many other qualified options.

On the other side of the line was newly minted Winnipeg Sea Bears head coach Mike Raimbault, offering the young coach a spot on his staff for this summer and Bonhomme a full-time opportunity to work with professionals.

“Surprised me, yes, because obviously he’s got such a huge coaching network and he had so much conversation with so many coaches,” Bonhomme said. “For him to kind of pick me to be part of it, yeah, I was surprised and, like I said, super excited.”

Read
6:09 PM CDT

Psychologist sentenced to house arrest after affair with patient

Dean Pritchard 4 minute read Updated: Yesterday at 5:31 PM CDT

A psychologist who didn’t disclose her sexual affair with a mental-health patient under her care when she testified on his behalf before the Criminal Code Review Board has been sentenced to 18 months house arrest.