Ricardo shutters English-language food magazine in favour of digital strategy
Advertisement
Read this article for free:
or
Already have an account? Log in here »
To continue reading, please subscribe:
Digital Subscription
One year of digital access for only $205*
- Enjoy unlimited reading on winnipegfreepress.com
- Read the E-Edition, our digital replica newspaper
- Access News Break, our award-winning app
- Play interactive puzzles
*First annual payment billed as $205.00 + GST for one year. This annual subscription will automatically renew at $233.00 + GST every 52 weeks (10% off the regular annual price of $259.35). Offer available to new and qualified returning subscribers only. Cancel any time.
To continue reading, please subscribe:
Add Free Press access to your Brandon Sun subscription for only an additional
$1 for the first 4 weeks*
- Enjoy unlimited reading on winnipegfreepress.com
- Read the E-Edition, our digital replica newspaper
- Access News Break, our award-winning app
- Play interactive puzzles
*Your next Brandon Sun subscription payment will increase by $1.00 and you will be charged $17.95 plus GST for four weeks. After four weeks, your payment will increase to $24.95 plus GST every four weeks.
Read unlimited articles for free today:
or
Already have an account? Log in here »
Hey there, time traveller!
This article was published 12/02/2019 (2787 days ago), so information in it may no longer be current.
Ricardo Media is shutting down its English-language food magazine, citing high distribution costs and shift towards digital media.
The company announced Tuesday the last issue of Ricardo, an English version of the long-running French glossy, will hit newsstands on March 18.
Launched in 2014, the publication was seen as a bilingual expansion of Quebec chef Ricardo Larrivee’s culinary empire, which spans cookbooks, kitchen accessories, media partnerships and a website for both English- and French-speaking foodies.
Larrivee said in a statement the media company’s subscription base and newsstand sales are strong, but that distribution costs in English Canada were consuming 70 per cent of the magazine’s profits.
He said the company decided to cease publication to focus on its digital strategy as the advertisers and publishers migrate towards online sources of revenue.
“We know that this is a disappointment to our English readers,” said Larrivee. “We will never be short on ideas when it comes to creating unique opportunities that allow us to pursue our mission in promoting the importance of cooking and eating together.”
