Cyberpunk 2077’s hype got too far ahead of the game

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This article was published 24/12/2020 (2108 days ago), so information in it may no longer be current.

Cyberpunk 2077 was always going to be hotly anticipated and highly debated. But now it’s a cautionary tale.

Since actor Keanu Reeves appeared last year at the Electronic Entertainment Expo to announce his participation in the title, excitement for the game has been at a level that greets a new Marvel film. And the fact it would deal with topical subject matter — including arguably questionable looks at gender, race and politics — meant that fans and the media alike were eager to spend time with the game.

But the game is broken.

Last Thursday, Sony even took the drastic step of removing the game for the foreseeable future from its online PlayStation store. For those who have already bought the game, Sony is granting refunds. On Friday, Microsoft responded by offering fans a refund but is keeping the game available for sale on its Xbox consoles. The game’s developer, the fan-beloved CD Projekt Red, whose The Witcher 3 remains one of the most celebrated games of the just-completed console generation, has pledged to fix the game.

Updates that would place the game in a desirable state are weeks and potentially months away. Poland-based CD Projekt Red stated that by February the game should have enough patches to run adequately on the PlayStation 4 and Xbox One. The game is not without issues on the new PlayStation 5 and Xbox Series X either, but it works much better on the new hardware. Still, the new consoles, released just last month, are in short supply. For those playing on older consoles — the majority of gamers — Cyberpunk 2077 exists in a too-fragile state.

For much of the past week CD Projekt Red has been on an apology tour, even amid touting that the game received more than eight million pre-orders. Media advances were given only on PCs, where those with high-end computers have experienced minimal issues. But the game looks and feels considerably different on the PlayStation 4 and Xbox One, leading to questions about how the studio previewed the game, and if the project it touted was different from the one it would sell.

“We would like to start by apologizing to you for not showing the game on base last-gen consoles before it premièred and, in consequence, not allowing you to make a more informed decision about your purchase,” read a statement attributed to company’s executive team. “We should have paid more attention to making it play better on PlayStation 4 or Xbox One.”

Work-from-home constraints of the current COVID-19 pandemic are certainly presenting challenges across many industries, and Cyberpunk 2077 was subject to numerous delays during the last year. To make its ultimate Dec. 10 release date, the company admitted that some staffers would be forced to crunch, that is work something akin to an around-the-clock schedule to finish the game.

Though the game is in a playable state for those with the most powerful, most expensive PC technology, the decision to push through with a wide release of Cyberpunk 2077 simply heightens numerous questionable and unfortunate game industry tactics that have become the norm.

Chief among them: That it is OK to release a game in a near-finished state, knowing that in the coming months it would be a drastically different product.

Though it’s admirable the game medium allows for constant updates, this also takes fans for granted, believing they’ll still be there when the work is done. To oversimplify it, imagine a film released in an incomplete state, with the studio and the creative team simply expecting consumers to rewatch it in six months when it’s actually finished.

Games are a complex medium that stitches together art, technology and narrative components, all of them shifting based on the needs of the other elements and advancements in everything from computer power to game engine updates, not to mention user feedback.

There is the practice of releasing a game in so-called “early access,” providing a more transparent look at the development process. This year’s critically adored hack-and-slash game Hades, for instance, was available to purchase in a pre-release form for two years before it was properly finalized.

This can, however, deal a blow to any sort of publicity and marketing campaigns. The game industry is highly secretive, and often attempts to turn meaningless details such as the reveal of a character’s name into a news story. Early access destroys this careful build-up.

Additionally, when Hades came to the Nintendo Switch it may not have been seen as a brand “new” game. But also, by this point any underlying issues were worked out, and once people started playing the game word of mouth spread that Hades excitedly merged story and gameplay.

At this point, it would be recommended for console owners to not play Cyberpunk 2077 until its issues are smoothed out. The game that exists now will not be the same game that exists in a few months.

But the decision to rush Cyberpunk 2077 before the holidays also points to long-standing and underlying issues about how the mainstream industry views its entertainment. CD Projekt Red was aware of the game’s hiccups, even admitting that it failed to show how the title ran on the PlayStation 4 and Xbox One. For all the supposed big ideas about the future of our world that the game possesses, this is evidence the studio ultimately considered it little more than a product, one that was so hotly anticipated that consumers would overlook the fact it was not ready for prime time.

In turn, the legacy of Cyberpunk 2077, regardless of how it rebounds in 2021, will be that it is remembered as the work of a studio that disregarded the time its development team needed to finish the game — and in turn viewed its fans and the media with cynicism, even as it courted both with a product it specifically hyped as being politically edgy. It’s far from the first time this has happened, but rarely has it been done with such callousness.

— Los Angeles Times