Companies preparing for how AI may shift habits for investors, shoppers

Advertisement

Advertise with us

TORONTO - Canadian brands are preparing for a world in which individuals lean increasingly hard on technology to help them make purchases or bank.

Read this article for free:


or

Already have an account? Log in here »

To continue reading, please subscribe:

Subscribe and receive a limited-edition Free Press branded hat or tote.

Digital Subscription

One year of digital access for only $205*

  • Enjoy unlimited reading on winnipegfreepress.com
  • Read the E-Edition, our digital replica newspaper
  • Access News Break, our award-winning app
  • Play interactive puzzles

*First annual payment billed as $205.00 + GST for one year. This annual subscription will automatically renew at $233.00 + GST every 52 weeks (10% off the regular annual price of $259.35). Offer available to new and qualified returning subscribers only. Cancel any time.

To continue reading, please subscribe:

Add Free Press access to your Brandon Sun subscription for only an additional

$1 for the first 4 weeks*

  • Enjoy unlimited reading on winnipegfreepress.com
  • Read the E-Edition, our digital replica newspaper
  • Access News Break, our award-winning app
  • Play interactive puzzles
Start now

*Your next Brandon Sun subscription payment will increase by $1.00 and you will be charged $17.95 plus GST for four weeks. After four weeks, your payment will increase to $24.95 plus GST every four weeks.

TORONTO – Canadian brands are preparing for a world in which individuals lean increasingly hard on technology to help them make purchases or bank.

“Six months from now, that human customer is going to have their own agents. Then the agent is going to be shopping on their behalf or investing on their behalf,” said BMO Financial Group’s chief artificial intelligence and quantum officer Kristin Milchanowski on Thursday on stage at AI conference All In.

Agents are pieces of autonomous software that can carry out duties on behalf of a user.

Falling Canadian dollar coins or loonies are pictured in North Vancouver, B.C. Wednesday, May 29, 2019. THE CANADIAN PRESS/Jonathan Hayward
Falling Canadian dollar coins or loonies are pictured in North Vancouver, B.C. Wednesday, May 29, 2019. THE CANADIAN PRESS/Jonathan Hayward

They are increasingly being adopted across tech-savvy organizations and populations because they can help reduce the time spent on tedious tasks.

Their recent jump in adoption has consumer-facing companies retooling how they approach some parts of their business, Milchanowski indicated.

“Think about six months from now, how do we market not just to the client — the human client — but how do we market to their agents?” she said

“All of that world is coming to the theatre near you soon and it’s quite exciting.”

Her comments came at the All In conference, one of the 600 events taking place during Toronto Tech Week, which will wrap Friday evening.

She was joined on stage by members of Loblaw Companies Ltd. and Canadian Tire Corp.’s senior ranks.

As AI has advanced, Canadian Tire’s vice-president of AI activation and process engineering Anthony Wolf said he’s become “hyper-aware of the fact that where customers start their journey, where they shop, is constantly evolving.”

Some people no longer make their purchases at the mall or their favourite brand’s website and instead start their shopping through AI chatbots like ChatGPT or Claude.

Wolf said that has left brands thinking a lot about how they become relevant in an “AI-mediated” world.

“We’re trusted and our customers know we’re trusted, but does ChatGPT know?” he asked rhetorically. 

“So there’s a whole other world of discussion about how we play within a much bigger ecosystem, which is again, exciting and scary at the same time.”

This report by The Canadian Press was first published May 28, 2026.

Companies in this story: (TSX:BMO, CTC.A)

Report Error Submit a Tip

More Stories

Ferraro, Skinner getting lay of the land before training camp starts

Mike McIntyre 8 minute read Preview

Ferraro, Skinner getting lay of the land before training camp starts

Mike McIntyre 8 minute read Wednesday, Sep. 9, 2026

They’ve both been around the NHL block a bit, but make no mistake, Stuart Skinner and Mario Ferraro are experiencing some “new kid at school” type jitters this week.

The pair were prized July 1 free agent signings by the Winnipeg Jets and are now quickly trying to get the lay of the land — from teammates and systems and structure to restaurants, schools and the best routes to the rink — in what is a frantic time on both a professional and personal level.

“It’s a big change, right?” Ferraro said Wednesday following a pre-training camp skate at the Hockey For All Centre.

“Like moving cities, getting settled somewhere else, with my family, my wife, my daughter, our two dogs. But I think it’s gone really well and smooth. We found a great place here, and we’re really happy with where we’re living.”

Read
Wednesday, Sep. 9, 2026

Letters, Sept. 11

7 minute read Preview

Letters, Sept. 11

7 minute read Updated: 8:07 AM CDT

In his letter to the editor — "Both education systems work", Sept. 9 — Paulo Borges states he “pays 100 per cent” of his school taxes, even though his children do not attend public school. I don’t think he’s unique — all property owners pay the full amount of school taxes, regardless of family status. He went on to suggest he “saved” the government money.

Read
Updated: 8:07 AM CDT

Premier tells grieving parents site of fatal collision under review

Chris Kitching 4 minute read Preview

Premier tells grieving parents site of fatal collision under review

Chris Kitching 4 minute read Wednesday, Sep. 9, 2026

Premier Wab Kinew promised to pursue safety improvements at an Interlake intersection when he spoke to parents of some of the four teens who died in a crash at the site on the Labour Day weekend.

The collision at Highway 8 and Provincial Road 229, just west of Winnipeg Beach, prompted a review by Manitoba Transportation and Infrastructure, which is standard after a fatal crash, while some of the victims’ families and community leaders publicly called for changes.

“When you see the loss of these beautiful young lives, any parent, any Manitoban feels a sense of loss. On behalf of the whole province, I send my condolences to these families,” Kinew said in Winnipeg Wednesday.

“I did so directly earlier today, and I heard some of the parents’ suggestions for how we could make this safer for everybody. I committed to them that we’re going to take those actions — both stuff we can do relatively quickly and some longer-term fixes, as well.”

Read
Wednesday, Sep. 9, 2026

‘We feel lucky — and a bit traumatized’: Tornado confirmed in River Heights Sunday

Malak Abas 6 minute read Preview

‘We feel lucky — and a bit traumatized’: Tornado confirmed in River Heights Sunday

Malak Abas 6 minute read Updated: Yesterday at 6:10 PM CDT

Tanner Lemieux wasn’t surprised to learn the violent winds that tore through River Heights and reached their peak near his home Sunday night have been classified as a tornado.

While driving back to his Lindsay Street home from a shopping trip with his wife Sunday, it became clear they were not in the middle of an ordinary thunderstorm when rain and wind started coming from every direction and hit every side of their truck.

The forceful wind made it impossible for him to open his door after they had parked. He climbed through the window, over the top of his vehicle, and the couple struggled to fight the whipping winds to make it into the house.

“As we were running in, the wind started pulling me backwards out of the door,” he told the Free Press while cleaning debris from his yard Thursday.

Read
Updated: Yesterday at 6:10 PM CDT

‘Huge resource gaps’: judge shortage leads to circuit court cuts

Dean Pritchard 4 minute read Preview

‘Huge resource gaps’: judge shortage leads to circuit court cuts

Dean Pritchard 4 minute read Wednesday, Sep. 9, 2026

A shortage of judges is forcing Manitoba’s provincial court to slash sittings across the province.

The court announced in a notice to the profession Wednesday that it will be reducing the number of annual court sittings at nine rural circuit locations and St. Boniface provincial court in Winnipeg by 68 sittings, effective April 1, 2027.

The reductions are necessary to balance “access to justice needs with the complement of judicial resources currently insufficient to maintain the current court schedule,” said the notice, signed by provincial court Chief Judge Ryan Rolston.

Affected circuit courts include Altona, Arborg, Beausejour, Easterville, Cranberry Portage, Lundar, Grand Rapids, Moose Lake, and Pine Falls.

Read
Wednesday, Sep. 9, 2026

Closure of Nomads field massive upset for North End

Joshua Frey-Sam 5 minute read Preview

Closure of Nomads field massive upset for North End

Joshua Frey-Sam 5 minute read Updated: 8:49 AM CDT

The North Winnipeg Nomads have a flag on the field.

The long-standing minor football club was recently informed that its field is unfit to host games and that it would need to find a new home for its five youth and adult teams until repairs are made to the playing surface.

“Our board has made every effort to address the condition of our home field,” the club wrote in a statement. “Unfortunately, following a professional assessment, the field has been determined to be unsafe and unstable for our athletes.”

All five of the club’s teams will play their 2026 season at Frank Whyte Field, part of the Northwood Community Centre, with no confirmed date for when they can play on their home field again.

Read
Updated: 8:49 AM CDT