AI not yielding meaningful return for nearly half of business leaders: BDO report

Advertisement

Advertise with us

TORONTO - A new report says 46 per cent of Canadian business leaders surveyed are experimenting with AI without achieving a meaningful return on their investment.

Read this article for free:


or

Already have an account? Log in here »

To continue reading, please subscribe:

Subscribe and receive a limited-edition Free Press branded hat or tote.

Digital Subscription

One year of digital access for only $205*

  • Enjoy unlimited reading on winnipegfreepress.com
  • Read the E-Edition, our digital replica newspaper
  • Access News Break, our award-winning app
  • Play interactive puzzles

*First annual payment billed as $205.00 + GST for one year. This annual subscription will automatically renew at $233.00 + GST every 52 weeks (10% off the regular annual price of $259.35). Offer available to new and qualified returning subscribers only. Cancel any time.

To continue reading, please subscribe:

Add Free Press access to your Brandon Sun subscription for only an additional

$1 for the first 4 weeks*

  • Enjoy unlimited reading on winnipegfreepress.com
  • Read the E-Edition, our digital replica newspaper
  • Access News Break, our award-winning app
  • Play interactive puzzles
Start now

*Your next Brandon Sun subscription payment will increase by $1.00 and you will be charged $17.95 plus GST for four weeks. After four weeks, your payment will increase to $24.95 plus GST every four weeks.

TORONTO – A new report says 46 per cent of Canadian business leaders surveyed are experimenting with AI without achieving a meaningful return on their investment.

The report by BDO Canada says organizations need to use AI in a way that creates measurable value, manages risk and helps people adapt to new ways of working.

It says only 18 per cent of businesses are actively embedding AI into workflows and operations and that 27 per cent of Canadian business leaders believe AI will have minimal impact on their organization over the next four years.

Chat GPT's landing page is seen on a computer screen, Monday, Aug. 4, 2025, in Chicago. (AP Photo/Kiichiro Sato)
Chat GPT's landing page is seen on a computer screen, Monday, Aug. 4, 2025, in Chicago. (AP Photo/Kiichiro Sato)

BDO says the findings may point to a visibility gap as AI becomes embedded into business software, workflows and other systems.

Bill Syrros, BDO Canada’s national AI leader, says the next gap will not be between organizations using AI and not using AI, but between those redesigning work around AI and those funding disconnected pilots.

The online survey conducted between March 31 to April 3 questioned 520 Canadians who are members of the Angus Reid Forum and self-identified as senior business leaders.

The Canadian Research Insights Council, an industry organization that promotes polling standards, says online surveys cannot be assigned a margin of error because they do not randomly sample the population.

This report by The Canadian Press was first published June 25, 2026.

Report Error Submit a Tip

More Stories

Jets bench boss Arniel talks rebuilding from last season’s struggles

Mike McIntyre and Ken Wiebe 12 minute read Preview

Jets bench boss Arniel talks rebuilding from last season’s struggles

Mike McIntyre and Ken Wiebe 12 minute read Yesterday at 5:42 PM CDT

Scott Arniel has a lot on his plate these days.

But the head coach of the Winnipeg Jets took some time Thursday to sit down with Free Press hockey writers Mike McIntyre and Ken Wiebe to discuss a number of topics on the eve of a new hockey season. This interview has been condensed and edited for clarity.

Wiebe: What was the evaluation of last season like? What did you personally do in an attempt to improve after going from first-overall to 26th-overall?

I just went back and looked at things and made sure my communication was where it needed to be with my players. Was my communication where it needed to be with my boss, with my general manager (Kevin Cheveldayoff)? How our coaching staff worked. How we handled highs and lows. Things I felt I could have done better.

Read
Yesterday at 5:42 PM CDT

Dynacare workers provide essential services that must be maintained during strike, labour board rules

Nicole Buffie 5 minute read Preview

Dynacare workers provide essential services that must be maintained during strike, labour board rules

Nicole Buffie 5 minute read Updated: Yesterday at 6:30 PM CDT

The Manitoba Labour Board has ruled Dynacare workers are essential employees and their services must be maintained during a labour dispute.

Read
Updated: Yesterday at 6:30 PM CDT

Alouettes not short on reasons why they want to beat Bombers

Taylor Allen 6 minute read Preview

Alouettes not short on reasons why they want to beat Bombers

Taylor Allen 6 minute read 7:55 PM CDT

MONTREAL — Clinching top spot in the East isn’t the only reason why Tyson Philpot is itching to beat the Winnipeg Blue Bombers.

“Obviously, my brother (Jalen) plays for the (Calgary) Stampeders, so I’d love to help push the Stampeders above them and help him get in the playoffs,” said the star receiver for the Montreal Alouettes after Friday’s walkthrough.

While the Als are sitting comfortably at 11-3, the Bombers (7-7) are trying to fend off Calgary (7-8) while also keeping pace with B.C. and Saskatchewan, who both entered the week at 8-6.

But there’s another reason that applies to everyone on the Als: they want revenge for the embarrassing 44-28 loss they suffered in Winnipeg in Week 13.

Read
7:55 PM CDT

Retired guidance counsellor defends explicit 2025 sex-ed presentation to high school football team in disciplinary hearing

Maggie Macintosh 7 minute read Preview

Retired guidance counsellor defends explicit 2025 sex-ed presentation to high school football team in disciplinary hearing

Maggie Macintosh 7 minute read Updated: 12:26 PM CDT

Gus Watanabe, a former employee of Oak Park High School in Winnipeg, was the subject of a public disciplinary hearing on Thursday.

Read
Updated: 12:26 PM CDT

Man accused of killing five family members fires second legal team, but murder trial won’t be delayed, judge warns

Dean Pritchard 4 minute read Preview

Man accused of killing five family members fires second legal team, but murder trial won’t be delayed, judge warns

Dean Pritchard 4 minute read Updated: Yesterday at 6:44 PM CDT

A Manitoba man accused of killing five family members is once again looking for new lawyers to represent him at trial.

Read
Updated: Yesterday at 6:44 PM CDT

Jets new backup Stevenson ‘stoked’ to be in tandem with Skinner

Mike McIntyre 6 minute read Preview

Jets new backup Stevenson ‘stoked’ to be in tandem with Skinner

Mike McIntyre 6 minute read Wednesday, Sep. 30, 2026

It didn’t take long to get the dirt on the newest member of the Winnipeg Jets.

Meet Clay Stevenson, who has no problem if you prefer to refer to him by his long-standing nickname of “Mud.”

“You know, Clay is in the mud, and there you go. That’s it, right there,” Stevenson said Wednesday with a laugh. “I got it in juniors when I was playing in Coquitlam, and kind of stuck ever since.”

Stevenson is now hoping to make a name for himself in a city that, quite fittingly, translates to “muddy water” in Cree. The 27-year-old from Alberta was placed on waivers by the Washington Capitals and claimed by the Jets, who were looking to clarify a goaltending situation which was as murky as the Red River.

Read
Wednesday, Sep. 30, 2026