Fans pack mall for Forever 21 opening

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Even a blizzard couldn’t come between fashion and its fans, as the grand opening of a hot new store took Polo Park mall by storm.

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Hey there, time traveller!
This article was published 12/03/2011 (4217 days ago), so information in it may no longer be current.

Even a blizzard couldn’t come between fashion and its fans, as the grand opening of a hot new store took Polo Park mall by storm.

Despite tough roads and blowing snow, over a thousand people – most of them young and fashionable – flooded the mall early Saturday morning to be among the first to visit the mammoth 34,000-sq. ft. store, which is the largest Forever 21 in Canada.

Fans started lining up at 2 a.m., eight hours before the store opened its doors for the very first time. By 9 a.m., that line stretched from the mall’s eastern wing – where a Safeway used to sit – all the way to the Bay at the top end of the mall. The first 300 in line were due to receive gift bags, including a $21 gift card, some hopeful shoppers said.

Polo Park shoppers await the grand opening of Forever 21 at Polo Park Shopping Centre earlier today.

Polo Park general manager Deborah Green confirmed the hubbub was the biggest store-opening crowd the mall had ever seen, though the launch of the Apple Store and casual-chic apparel retailer Hollister also drew big opening-day buzz.

As the minutes counted down to 10 a.m., dozens of store staff gathered at the front of the store to chant, cheer and break-dance. The opening was attended by top Forever 21 managers from the United States, who gleefully snapped photos with local staff and the waiting hordes of customers.

The Los Angeles-based Forever 21 is a $1.7-billion behemoth in the urban fashion market, selling a wide array of hip fashions for bargain-basement prices.

Melissa Martin

Melissa Martin
Reporter-at-large

Melissa Martin reports and opines for the Winnipeg Free Press.

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