Bombers buy cheeky billboard in Regina

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Swaggerville usually saves its talking for the field, but the Winnipeg Blue Bombers players are getting some support from their front office in the form of a billboard in Regina this week.

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Hey there, time traveller!
This article was published 02/09/2011 (4108 days ago), so information in it may no longer be current.

Swaggerville usually saves its talking for the field, but the Winnipeg Blue Bombers players are getting some support from their front office in the form of a billboard in Regina this week.

The electronic message, which has been flashing about once a minute this week at a busy Regina intersection — well, busy by Saskatchewan standards anyway — reads: ‘We love our Saskatchewan neighbours: They’re just a little backwards” and then shows the Bombers and Roughriders current records, which are mirror images of one another at 7-1 and 1-7 respectively.

Bombers spokesman Darren Cameron said the Bombers designed and paid for the message in response to a current billboard on Route 90 that the Riders erected which depicts a Riders fan and the address of a Riders tribute page on Facebook — therideroath.ca.

Don Healy / Regina Leader-Post Postmedia This message comes up every minute or so at an electronic billboard at Albert Street and 15th Avenue in Regina.

All in good fun, said Cameron. “We very much enjoy the friendly rivlary with our neighbours in Regina and look forward to the next two games.”

The Bombers play the Riders in Regina this Sunday in the Labour Day Weekend classic and then the two teams do it all over again on Sept.

11 at Canad Inns Stadium in the annual ‘Banjo Bowl.’

Paul Wiecek

Paul Wiecek
Reporter (retired)

Paul Wiecek was born and raised in Winnipeg’s North End and delivered the Free Press -- 53 papers, Machray Avenue, between Main and Salter Streets -- long before he was first hired as a Free Press reporter in 1989.

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