Local Latin American communities celebrating heritage in October


Advertise with us

Latin American immigrants in Winnipeg are shifting their national festivities from September to October to join in Canada’s national celebration of Latin American Heritage Month.

Read this article for free:


Already have an account? Log in here »

To continue reading, please subscribe:

Monthly Digital Subscription

$4.75 per week*

  • Enjoy unlimited reading on winnipegfreepress.com
  • Read the E-Edition, our digital replica newspaper
  • Access News Break, our award-winning app
  • Play interactive puzzles

*Billed as $19.00 plus GST every four weeks. Cancel anytime.

Hey there, time traveller!
This article was published 03/10/2022 (237 days ago), so information in it may no longer be current.

Latin American immigrants in Winnipeg are shifting their national festivities from September to October to join in Canada’s national celebration of Latin American Heritage Month.

“It’s good that this celebration exists, because it is an opportunity to show Canadians that we exist and what we are. Here people are a bit cold, and I am glad to be able to cheer them with our culture,” said Ricardo Azote, of Mexicans of Winnipeg, who is organizing a big Thanksgiving weekend get-together Saturday at the West End Cultural Centre.

Latin American Heritage Month was established in 2018 by Parliament to recognize the “significant contributions to the social, economic and political fabric” from more than 20 Spanish-speaking countries.


The Day of the Dead celebration is being hosted by the Mex y Can Association of Manitoba Oct. 29 at the St. Norbert Community Centre.

Latinos from Mexico, Colombia, Chile, El Salvador and Ecuador, among others, are planning different celebrations during the month. Statistics Canada says there are at least 30,685 immigrants in Manitoba from the Americas (6,655 from Mexico).

Even though for some Latinos October continues to remind them of the Spanish conquest, marked by violence and exploitation of indigenous peoples, many immigrants in Manitoba are eager to celebrate, share and promote their unique culture and traditions with all Canadians through food and music in festivals such as the Latin Thanksgiving or the Day of the Dead.

Azote, who works as a customs agent, added that he has met other Latinos who feel lonely because “Canadians are a bit sectarian. So, I invite them to my house even if I don’t know them. We are all one big family.” For his “mega potluck picnic” he will invite Latinos, but other Canadians, as well.

“The important thing is to feel that we immigrants are not alone and to share the sacred food,” Azote said.

The Mex y Can Association of Manitoba is organizing the Day of the Dead celebration on Oct. 29 at the St. Norbert Community Centre. Throughout Canada, this celebration — recognized by UNESCO as an Intangible Heritage of Humanity — attracts many Canadians for its great colour and symbolism, where death is seen as a transition.

“Canadians travel to different places in Latin America and know our culture and traditions. When they return, they look for that reconnection and those of us who live here can offer it with great pride through our festivals,” said Mex y Can Association president Aline Tezcucano, who was recognized in 2019 by the Manitoba Museum as one of the 30 persons more representative of the province. She was the only Latina.

There are more than 1.5 million immigrants in Canada who were born in Latin America and the Caribbean, most coming from Mexico, Colombia and El Salvador, Statistics Canada data shows.

Colombian Diana Carolina Morales has observed that the Latino community in Winnipeg has grown a lot in recent years.

Three years ago, the industrial engineer joined the Colombian Association of Manitoba, a 17-year-old organization created to help newcomers and to organize Colombia Day every July 20.


The Colombian community celebrates their Independence Day every July in Winnipeg.

“We are warm and friendly people. Canadians admire our professional skills and that we preserve our traditions,” added Morales, who is helping to organize a Latin Day with traditional food and music on Oct. 22 at the Elmwood Community Resource Centre.

With some hesitance to celebrate just Hispanic heritage, Oscar Calix of the Canadian-Salvadorians of Winnipeg organization said the shift in dates merely copies National Hispanic Heritage Month in the United States (Sept. 15-Oct. 15). “It is marketing that ignores the history of other peoples, such as the Afro-Latin descendants,” Calix said.

In fact, Calix links the entire month of October with the Spanish conquest.

“We don’t celebrate that. We prefer the identity that comes with Independence Day (in September) and separates us from colonization.”

Calix, who fled during El Salvador’s civil war in 1988, created the Canadian-Salvadorians of Winnipeg nine years ago to promote Salvadorian culture to help Latino newcomers. A few days ago, members of the Salvadorian diaspora raised their blue-and-white flag at Winnipeg’s city hall.

Even though the national month is dedicated to Latin American Heritage, in Ontario it is called Hispanic Heritage Month. The term “Hispanic” has a “colonial remnant,” Calix said. He prefers to use the term Latin American in the name of a commemorative month because it “gives us more identity and allows us to include aboriginal peoples. Hispanic is classist and Latino is inclusiveness.”

Until now Colombians, Mexicans, Salvadorans and Chileans in Winnipeg have organized activities as different diasporas, but the new heritage month could help them to gather together to celebrate as part of one large Latin American diaspora.

“I hope Latinos in Winnipeg take advantage of this month’s celebration to be more united,” Calix said, echoing similar sentiments from Azote, Morales and Tezcucano.

They also say there needs to be more promotion of heritage month because some Latinos don’t know about it or are still celebrating in September, because the national days of seven Latin American countries are in that month.


Each September, Salvadorians raise their national flag at Winnipeg City Hall.

“We lack unity to organize ourselves as a Latino community,” said Tezcucano, who remembered that in 2012 a group of Latinos met with provincial government representatives to create a Latin American Heritage Month in Manitoba, but the request was not afforded adequate followup.

Tezcucano, who has lived in Canada for two decades, said the country is recognizing “the cultural richness we have and the contribution we make to this nation.”

Her organization has presented the Mexican pavilion at Folklorama since 2005.

Elda Juarez, of the Manitoba Chilean Association and Cultural Centre, believes that even though many Latinos will keep celebrating more in September, “it is great to have an additional month to celebrate our culture.”

This story was written for the Winnipeg Free Press Reader Bridge as part of a partnership with New Canadian Media.


Report Error Submit a Tip


Advertise With Us

Reader Bridge