Parade volunteer revels in being one of Santa’s helpers
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Hey there, time traveller!
This article was published 14/11/2022 (1112 days ago), so information in it may no longer be current.
Santa Claus is coming to town, and James Gomez is one of the people making it happen.
Gomez has volunteered at the Santa Claus Parade for the past 10 years. For at least eight of those years, he’s worked in marshalling, where he’s helped floats get organized and lined up.
In 2018, he was promoted to marshalling manager, a vital volunteer supervision role.
JESSICA LEE / WINNIPEG FREE PRESS
‘What I love the most is seeing how happy the parade makes people, and seeing all the smiles from the people watching, espe- cially the children. It brings back mem- ories,’ says longtime parade volunteer James Gomez.
The 28-year-old West End resident was inspired to get involved by the positive experiences he had as a child attending the annual parade with his parents and younger brother.
Christmas is a big deal for Gomez and his family.
“We always have big gatherings with lots of food and it’s always a good time,” he says. “The parade starts all that.”
“I’ve always enjoyed all the lights, all the Christmas music and just seeing all the floats,” he adds. “It really became a big interest of mine to want to become a part of it.”
Gomez remembers the first year he volunteered.
He was one of the parade’s flag-bearers — the group of volunteers who carry signs announcing the sponsors of each float.
It was a blustery day, and the gusts of wind hitting Gomez’s sign kept pushing him backwards.
“Trying to keep that up was a bit of a workout,” he recalls.
Rather than get Gomez down, the weather brought out his helpful nature: he remembers running back once his duties were done to assist other flag-bearers who were struggling to keep their signs upright.
“That’s probably the very first memory that I have of volunteering with the parade.”
In his role as marshalling manager, the day of the parade can get stressful for Gomez as he helps get floats ready and solves any problems that arise.
“I really don’t mind that kind of stress, especially if it is for the parade. I love the adrenaline rush from it.”
It’s all part of the adventure, plus the result always makes the effort worthwhile.
“What I love the most is seeing how happy the parade makes people, and seeing all the smiles from the people watching, especially the children. It brings back memories from when I used to stand on the sidewalk, waving to Santa.”
When he isn’t at his job in the automotive department at Canadian Tire or volunteering in the community, Gomez finds himself looking up volunteer opportunities online at least once or twice a month.
He plans to get involved with Operation Red Nose and the Christmas Cheer Board in the coming weeks.
“I like to help out if I can,” he says. “It just gives me a really good feeling.”
Established in 1909, the Santa Claus Parade was held as a virtual event in 2020 due to the COVID-19 pandemic.
Last year, in lieu of a parade, the public was invited to visit Santa’s sleigh at The Forks.
Tens of thousands of people are expected to line Portage Avenue when the parade returns in full force Saturday afternoon.
Visit winnipegsantaparade.com for details.
If you know a special volunteer, please contact aaron.epp@gmail.com.
fpcity@freepress.mb
Aaron Epp reports on business for the Free Press. After freelancing for the paper for a decade, he joined the staff full-time in 2024. He was previously the associate editor at Canadian Mennonite. Read more about Aaron.
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