Liquor Mart strike siphoned MLL profits

A weeks-long shutdown of Liquor Mart locations last summer cut Manitoba Liquor and Lotteries’ profits by an estimated $10 million, owing to lost sales and the cost of hiring replacement staff to keep the booze flowing.

Read this article for free:

or

Already have an account? Log in here »

To continue reading, please subscribe:

Subscribe and receive a limited-edition Free Press branded hat or tote.

Digital Subscription

One year of digital access for only $205*

  • Enjoy unlimited reading on winnipegfreepress.com
  • Read the E-Edition, our digital replica newspaper
  • Access News Break, our award-winning app
  • Play interactive puzzles

*First annual payment billed as $205.00 + GST for one year. This annual subscription will automatically renew at $233.00 + GST every 52 weeks (10% off the regular annual price of $259.35). Offer available to new and qualified returning subscribers only. Cancel any time.

To continue reading, please subscribe:

Add Free Press access to your Brandon Sun subscription for only an additional

$1 for the first 4 weeks*

  • Enjoy unlimited reading on winnipegfreepress.com
  • Read the E-Edition, our digital replica newspaper
  • Access News Break, our award-winning app
  • Play interactive puzzles
Start now

*Your next Brandon Sun subscription payment will increase by $1.00 and you will be charged $17.95 plus GST for four weeks. After four weeks, your payment will increase to $24.95 plus GST every four weeks.

Hey there, time traveller!
This article was published 20/02/2024 (879 days ago), so information in it may no longer be current.

A weeks-long shutdown of Liquor Mart locations last summer cut Manitoba Liquor and Lotteries’ profits by an estimated $10 million, owing to lost sales and the cost of hiring replacement staff to keep the booze flowing.

The bitter labour dispute with the Crown corporation’s liquor workers likely prevented millions from flowing into the province’s coffers, MLL chief executive officer Gerry Sul told a legislative committee last week.

The liquor authority spent about $1.25 million on replacement workers and additional storage space while saving about $2.8 million on salaries and benefits for approximately 1,400 striking unionized employees, Sul said.

MIKAELA MACKENZIE / FREE PRESS FILES
                                The liquor authority spent about $1.25 million on replacement workers and additional storage space while saving about $2.8 million on salaries and benefits for approximately 1,400 striking unionized employees, MLL chief executive officer Gerry Sul said.

MIKAELA MACKENZIE / FREE PRESS FILES

The liquor authority spent about $1.25 million on replacement workers and additional storage space while saving about $2.8 million on salaries and benefits for approximately 1,400 striking unionized employees, MLL chief executive officer Gerry Sul said.

Meanwhile, the corporation’s gross margin during the approximately five-week dispute — which included lockouts and strike action — was $11.7 million.

“So, in roughly estimating the impact to the organization, or our net income back to the province of Manitoba, we used a rough calculation of what the sales would’ve been or could’ve been during that approximate 45-day period,” Sul explained in response to questions from La Vérendrye MLA Konrad Narth, the Progressive Conservative critic for MLL.

Manitoba Government and General Employees’ Union members ratified a new collective agreement on Aug. 27, ending the labour disruption that started on July 19. The four-year deal includes wage increases of approximately 12 per cent.

RUTH BONNEVILLE / FREE PRESS FILES
                                Manitoba Government and General Employees’ Union members ratified a new collective agreement on Aug. 27, ending the labour disruption that started on July 19. The four-year deal includes wage increases of approximately 12 per cent.

RUTH BONNEVILLE / FREE PRESS FILES

Manitoba Government and General Employees’ Union members ratified a new collective agreement on Aug. 27, ending the labour disruption that started on July 19. The four-year deal includes wage increases of approximately 12 per cent.

NDP Minister Glen Simard, who is responsible for MLL, said the government recognizes the disruptions hurt more than just the corporation’s bottom line.

“We need to consider the cost to the workforce, the cost to the organization that delivers high-quality products across Manitoba,” Simard said. “I would be remiss if I didn’t mention the cost in the workplace and the employees for (MLL).

During the 90-minute meeting, Simard and Sul were peppered with questions by Narth, who tried to punch holes in the NDP government’s preference for maintaining publicly operated liquor retail locations rather than expanding private sales in the future.

“We need to consider the cost to the workforce, the cost to the organization that delivers high-quality products across Manitoba”–NDP Minister Glen Simard

Narth challenged Sul to provide a comparison of the operating costs for private liquor vendors versus MLL’s Liquor Marts, and questioned whether Liquor Mart stores could operate on the same margin afforded to private players.

“It’s important to Manitobans to see how that breaks down, since we have a blended model that relies on private liquor sale and retailing throughout much of the province,” Narth said.

Before losing government in the Oct. 3 election, the PCs introduced legislation to expand private liquor sales to existing beer vendors and wine stores and to pilot the sale of beer and wine in grocery stores and other retail locations.

The two bills were blocked by the then-Opposition NDP, effectively killing the legislation by preventing their passage before the fall election.

According to MLL, there are 167 private liquor vendors in the province, which contribute about 10 per cent of the corporation’s revenues. Liquor vendors receive a 11.75 per cent discount on wholesale products, Sul said.

MLL’s markup on products are 75 per cent for beer, 95 per cent for wine and refreshment beverages, and 153 per cent for spirits, Sul explained. The corporation posted a $740.9 million profit in 2022-23, including $319.1 million in the liquor segment of its business (a 0.8 per cent increase over the previous year).

The CEO said a comparison of operating costs between the two retail channels is not possible, owing to a lack of insight on private liquor vendors’ profitability.

However, Sul said running Liquor Marts with a 11.75 per cent markup on liquor sales would result in “a reduction, obviously, in the returns to the province.”

Meanwhile, cannabis continues to drive profits for MLL, with year-over-year revenue growth of 27 per cent, according to Sul. The cannabis segment of MLL’s business netted $31.3 million in revenue for the province in 2022-23.

“We’ll continue to look at the model in which cannabis is sold, continue to engage with partners in that industry”–NDP Minister Glen Simard

The number of private cannabis stores in Manitoba has also grown over the past 10 months, from 177 as of last March 31 to just shy of 200.

In response to questions from Narth about public-versus-private retailing, Simard did not rule out the public sale of cannabis in the future amid continued growth in the market.

“We’ll continue to look at the model in which cannabis is sold, continue to engage with partners in that industry,” said Simard. “And, I guess my answer is we’re still … engaging with stakeholders.”

While in opposition, Wolseley MLA Lisa Naylor said an NDP government would take a close look at how cannabis is sold in Manitoba. Simard said the statement from Naylor (now consumer protection minister) still stands.

“I agree … when Minister Naylor states that we should closely look at the practices that have been instituted, and I’ll leave it at that,” Simard said.

According to Sul, the corporation has not considered any alternatives to the current retail model for cannabis.

Simard also said the number of VLT and gambling licences in Manitoba will increase throughout 2024. In 2022-23, MLL’s profits from VLTs were $193.5 million; $91.3 million came from casino operations, with double-digit increases expected.

“As we lift the gaming pause, we welcome engagement with multiple communities to discuss with the stakeholders opportunities, realities within the provincial context for gaming,” Simard said.

danielle.dasilva@freepress.mb.ca

Report Error Submit a Tip

More Stories

‘Change coming’ as U of W ponders long-term plan to revitalize campus

Maggie Macintosh 3 minute read Preview

‘Change coming’ as U of W ponders long-term plan to revitalize campus

Maggie Macintosh 3 minute read Yesterday at 2:00 AM CDT

The University of Winnipeg wants to revitalize its downtown properties, including its original campus that dates back to the late 1800s.

Read
Yesterday at 2:00 AM CDT

Fringe reviews #4: The next boss battle begins

Free Press review team 9 minute read Preview

Fringe reviews #4: The next boss battle begins

Free Press review team 9 minute read Yesterday at 3:06 PM CDT

1-Man No-Show, Louis Riel, Book Lovers, First Vampire, Grimm's Fairer Tales, Mother's Secret, Naked Mennonite: Genesis, Short King, Summer I Turned Sparkly, Thor's a Dick

Read
Yesterday at 3:06 PM CDT

Sea Bears defeated by Surge, but buoyed by clearance of Moon

Joshua Frey-Sam 4 minute read Preview

Sea Bears defeated by Surge, but buoyed by clearance of Moon

Joshua Frey-Sam 4 minute read Yesterday at 11:50 PM CDT

The Winnipeg Sea Bears lost on the court but won off it on Friday.

A messy 93-85 road defeat to the Calgary Surge at the WinSport Event Centre was far from the follow-up that the Sea Bears were hoping for after clinching a playoff berth earlier this week, but the biggest news of the day was at home.

Before the game, star guard Xavier Moon’s long-awaited clearance from FIBA was granted, paving the way for him to finally join his Sea Bears teammates on the court. Moon will make his season debut on Sunday when Winnipeg hosts the Montreal Alliance at Canada Life Centre (2:30 p.m.).

Moon arrived in Winnipeg over one month ago but was forced to stay on the sideline while he waited to be cleared — a holdup that stemmed from his contract with Zenit Saint Petersburg in Russia.

Read
Yesterday at 11:50 PM CDT

Fringe reviews #1: Choose your fighter, then your venue

Free Press review team 9 minute read Preview

Fringe reviews #1: Choose your fighter, then your venue

Free Press review team 9 minute read Thursday, Jul. 16, 2026

Absolutely not a cult, Afeni, #Black Eye, Chekov Shorts, Fakespeare, The Ghost of a Flea, A Sexy Pigeon Show, The Shelter, Things That Go Bump, Viento.

Read
Thursday, Jul. 16, 2026

Blue Bombers’ Reese picks up the pieces

Ken Wiebe 7 minute read Preview

Blue Bombers’ Reese picks up the pieces

Ken Wiebe 7 minute read Yesterday at 8:03 PM CDT

David Reese admits his new routine took some getting used to.

No, the Winnipeg Blue Bombers rookie defensive end wasn’t talking about the transition to the CFL game.

That’s been relatively smooth, especially over the past two games as his playing time has increased and he worked his way into a starting role.

But after spending eight years in the NCAA due to a host of injuries and circumstances such as a global pandemic, Reese said there were times he wondered if he shouldn’t be walking into a classroom, burying his head in a textbook or preparing for the next exam.

Read
Yesterday at 8:03 PM CDT

Around the NSL: Welcome to footypeg; Rapid on top; Canadian Champ to be crowned

Grace Anne Paizen 4 minute read Preview

Around the NSL: Welcome to footypeg; Rapid on top; Canadian Champ to be crowned

Grace Anne Paizen 4 minute read Yesterday at 8:14 PM CDT

Welcome to footypeg, Northern Super League superfans! It will soon no longer be a view from Row Z.

It was a long — too long — time coming, but Winnipeg will finally have its very own professional women’s league team. And what better sport than the beautiful game.

Decorated Olympian and hometown hero Desiree Scott made the announcement of the league’s expansion into the Prairies on Tuesday. The Winnipegger nicknamed the Destroyer during her playing days co-founded the seventh franchise in Canada’s women’s pro footy league with renowned former coach Rob Gale. She will serve as vice-president of community and player experience and Gale will serve as chief sporting officer.

The club’s first season will kick off in 2027 and the league has announced it hopes to expand again in 2028.

Read
Yesterday at 8:14 PM CDT