Humane society hoping to give longtime residents a change of scenery
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“Equal parts smart and handsome,” “Long walks are his love language,” “Always up for a cookie.”
No, these aren’t lines from Tinder dating profiles — but you might be convinced to take a good boy or girl home after spotting the Winnipeg Humane Society’s new billboards describing dogs in desperate need of adoption.
Colt, Benny Blanco, Rambo and Dale — all of whom have spent more than 150 days in the facility’s care — will be featured on 38 billboards across the city in hopes of getting more eyes on some of the shelter’s longest tenants.

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Rambo is one of the stars of a new Winnipeg Humane Society billboard ad campaign.
Benny Blanco has spent a full year in care.
“These dogs have been waiting far too long for a home,” Darell Hominuk, the WHS’s director of adoptions, said in a press release.
“They are well-loved here in the shelter and have been given so much attention and care, but nothing compares to a real family. The more eyes we can get on them, the higher the chances they’ll find that. We know they all have a special home out there.”
The four dogs are part of a promotion campaign by the WHS, that offers a reduced adoption fee, a $75 gift card to the WHS pet shop and five weeks of training classes.
To meet any of the Humane Society’s adoptable dogs, visit in-person at 45 Hurst Way. A nap time program launched in February pauses all adoptions from 12 to 1 p.m. Monday to Friday, when the lights are dimmed and noise is reduced to allow dogs to rest. Cat and other animal visitation and adoptions remain open during nap time.
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Updated on Wednesday, May 7, 2025 4:31 PM CDT: Adds photos