Brandon event in a pickle over name

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BRANDON — Organizers working to revive the Downtown Brandon International Pickle Fest this summer have changed the name of the event to the Brandon Brine Bash due to a trademark issue.

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BRANDON — Organizers working to revive the Downtown Brandon International Pickle Fest this summer have changed the name of the event to the Brandon Brine Bash due to a trademark issue.

The volunteer committee said it will move forward with the new name after receiving notice that “Pickle Fest” is a trademarked title held by Picklefest Canada.

Aly Wowchuk, who is one of the organizers, said the trademark issue forced a name change — but not a change in spirit.

“It’s the same event, we have the same heart and soul, it just has a different name,” she said. “We were not sued, we received an email on behalf of Picklefest Canada’s lawyer about the use of ‘Pickle Fest.’ There was a lot of back and forth between lawyers about the use of the name, but ultimately, it was easier for us to move forward and change the name.”

Wowchuk, one of about eight active volunteers on the committee, said the group began working to revive the festival two years ago, driven largely by community nostalgia for the 1990s event.

“You ask anyone about the downtown pickle festival and they’ll have some memory or story about it. It had such a hold in our culture here in Brandon, even though it only ran for about a decade,” she said.

Despite the setback, Wowchuk said momentum is building again, with plans for live music, food vendors and a return of quirky contests that defined the original festival, from canning competitions to crowd-favourite games.

The Brandon Brine Bash is slated for Aug. 22, with the location still to be determined. Organizers said more updates will be shared in the coming weeks.

— Brandon Sun

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