Mutual of Omaha replacing logo
Mutual of Omaha insurance firm removing longtime Indian logo
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Hey there, time traveller!
This article was published 18/07/2020 (2134 days ago), so information in it may no longer be current.
OMAHA, Neb. — Mutual of Omaha plans to replace its longtime corporate logo, which for 70 years has featured a depiction of a Native American chief, the insurance company announced Friday.
The move comes as corporations and sports teams around the country face increasing pressure to dump nicknames and depictions that reference Native Americans amid a countrywide movement calling for racial justice.
“We believe the decision to retire our corporate symbol is the right thing to do and is consistent with our values and our desire to help overcome racial bias and stereotypes,” Mutual of Omaha CEO and chairman James Blackledge said in a news release Friday.
The Omaha, Neb.-based company is in the process of creating a new logo.
Blackledge said the company also is committing an additional $1 million to the $2 million it donates annually to community-based initiatives to address racial equality and social justice.
The company’s management team will also undergo additional training on diversity and inclusion, including unconscious bias training, the company said.
Mutual first adopted its Indian chief head logo in 1950, according to its website.
The company has said the chief logo was intended to represent the Plains Indians and their values of strength of character, honesty and care for their members, according to the Omaha World-Herald.
Mutual of Omaha used to offer insurance products to Canadians, but sold its Canadian insurance division to RBC Insurance in 1998.
— The Associated Press