Reports: McDonald’s close to becoming French soccer league title sponsor for next three seasons

By: Samuel Petrequin, The Associated Press Posted: 12:22 PM CST Tuesday, Mar. 5, 2024

The French soccer league is reportedly close to signing a big sponsorship deal with McDonald's for the next three seasons.

Read this article for free:

or

Already have an account? Log in here »

To continue reading, please subscribe:

*First annual payment billed as $205.00 + GST for one year. This annual subscription will automatically renew at $233.00 + GST every 52 weeks (10% off the regular annual price of $259.35). Offer available to new and qualified returning subscribers only. Cancel any time.

The French soccer league is reportedly close to signing a big sponsorship deal with McDonald's for the next three seasons.

Read unlimited articles for free today:

or

Already have an account? Log in here »

Hey there, time traveller!
This article was published 05/03/2024 (941 days ago), so information in it may no longer be current.

The French soccer league is reportedly close to signing a big sponsorship deal with McDonald’s for the next three seasons.

According to L’Equipe newspaper and RMC Sport, the fast-food chain is expected to succeed Uber Eats as the title sponsor of the French topflight in a deal reportedly worth 60 million euros ($65 million).

Contacted by The Associated Press, the league and McDonald’s declined to comment.

Lens' Kevin Danso celebrates with team mates after scoring his side's third goal during the French League One soccer match between Lyon and Lens at the Groupama stadium, outside Lyon, France, Sunday, March 3, 2024. (AP Photo/Laurent Cipriani)

According to L’Equipe, McDonald’s proposed to pay around 20 million euros per season from next season. The sports daily said the food delivery service Uber Eats currently pays 15 million euros per season. The media outlets did not specify their sources.

The league said in a statement to the AP it is in “active discussions about the naming of Ligue 1 for future seasons” but would not comment on rumors. It added it “will communicate once the decisions have been finalized and validated by our governing bodies.”

McDonald’s declined to comment on the reported deal and the amounts involved.

“As an active partner in amateur sport, and football in particular, we are particularly keen to hear about opportunities to support French sport,” the Chicago company said.