FIFA signs Budweiser brewer AB InBev to separate sponsor deal for 2025 Club World Cup in the US
Advertisement
Read this article for free:
or
Already have an account? Log in here »
To continue reading, please subscribe:
Monthly Digital Subscription
$0 for the first 4 weeks*
- Enjoy unlimited reading on winnipegfreepress.com
- Read the E-Edition, our digital replica newspaper
- Access News Break, our award-winning app
- Play interactive puzzles
*No charge for 4 weeks then price increases to the regular rate of $19.00 plus GST every four weeks. Offer available to new and qualified returning subscribers only. Cancel any time.
Monthly Digital Subscription
$4.75/week*
- Enjoy unlimited reading on winnipegfreepress.com
- Read the E-Edition, our digital replica newspaper
- Access News Break, our award-winning app
- Play interactive puzzles
*Billed as $19 plus GST every four weeks. Cancel any time.
To continue reading, please subscribe:
Add Free Press access to your Brandon Sun subscription for only an additional
$1 for the first 4 weeks*
*Your next subscription payment will increase by $1.00 and you will be charged $16.99 plus GST for four weeks. After four weeks, your payment will increase to $23.99 plus GST every four weeks.
Read unlimited articles for free today:
or
Already have an account? Log in here »
Hey there, time traveller!
This article was published 25/11/2024 (378 days ago), so information in it may no longer be current.
ZURICH (AP) — FIFA signed its longtime sponsor AB InBev to a Club World Cup deal on Monday that will promote the Budweiser and Michelob Ultra brands at the tournament in the United States next year.
The value of the latest Budweiser deal, which includes player-of-the-match awards, was not announced.
The global brewing giant joins Chinese electronics firm Hisense as existing World Cup sponsors making separate deals for the relaunched 32-team club event that was previously included in comprehensive FIFA deals covering all competitions.
FIFA’s longest-standing backers Coca-Cola and Adidas have existing FIFA deals through the 2030 World Cup and have not announced separate financial backing for the Club World Cup.
FIFA president Gianni Infantino has promised hundreds of millions of dollars in prize money to clubs taking part in the Club World Cup which still has no broadcasting deal.
The Club World Cup will be played in 12 stadiums in 11 U.S. cities from June 15 to July 13. It will test many NFL stadiums for soccer ahead of the men’s 2026 World Cup being co-hosted with Canada and Mexico.
The 32 team lineup has 12 clubs from Europe including recent Champions League winners Real Madrid and Manchester City.
___
AP soccer: https://apnews.com/hub/soccer