Intact partners with Northern Super League, adding to women’s sports sponsorships
Advertisement
Read this article for free:
or
Already have an account? Log in here »
To continue reading, please subscribe:
Monthly Digital Subscription
$0 for the first 4 weeks*
- Enjoy unlimited reading on winnipegfreepress.com
- Read the E-Edition, our digital replica newspaper
- Access News Break, our award-winning app
- Play interactive puzzles
*No charge for 4 weeks then price increases to the regular rate of $19.95 plus GST every four weeks. Offer available to new and qualified returning subscribers only. Cancel any time.
Monthly Digital Subscription
$4.99/week*
- Enjoy unlimited reading on winnipegfreepress.com
- Read the E-Edition, our digital replica newspaper
- Access News Break, our award-winning app
- Play interactive puzzles
*Billed as $19.95 plus GST every four weeks. Cancel any time.
To continue reading, please subscribe:
Add Free Press access to your Brandon Sun subscription for only an additional
$1 for the first 4 weeks*
*Your next subscription payment will increase by $1.00 and you will be charged $16.99 plus GST for four weeks. After four weeks, your payment will increase to $23.99 plus GST every four weeks.
Read unlimited articles for free today:
or
Already have an account? Log in here »
Hey there, time traveller!
This article was published 05/03/2025 (310 days ago), so information in it may no longer be current.
Intact Financial Corporation is doubling down on its investment in women’s sports.
Intact Insurance, whose partnership with the Professional Women’s Hockey League was announced in November, is becoming a “founding partner” of the Northern Super League, Canada’s new pro women’s soccer league.
“At Intact, we invest in women’s sports because it’s both a smart business decision and a powerful way to contribute to a more equitable and vibrant future,” said Imen Zitouni, Intact’s senior vice-president and chief marketing officer. “By supporting these incredible role models, we aim to inspire the next generation of athletes and make a positive impact on our communities.”
Intact is also partnering with three of the league’s six clubs — the Montreal Roses, Ottawa Rapid FC and AFC Toronto — with the company having a “good percentage” of its customers in Quebec and Ontario. It says it will collaborate with the NSL on “community initiatives to expand access to the game for underserved communities.”
The multi-year PWHL agreement sees Intact as a founding partner for the league’s three Canadian teams: the Montreal Victoire, Ottawa Charge and Toronto Sceptres.
Wednesday’s announcement comes three days ahead of International Women’s Day.
The Northern Super League kicks off April 16 with Vancouver Rise FC hosting the Calgary Wild at B.C. Place Stadium. Three days later, AFC Toronto hosts Montreal at BMO Field.
Intact also sponsors the Montreal Canadiens, Speedskating Canada and operates the Centre de glaces Intact Assurance in Quebec City, a facility that hosts various community sports programs.
The company says it has focused on diversity within its corporate structure, with 44 percent of its Canadian leadership positions held by women.
“It is as important for us to also make sure that we live those values externally as well,” said Zitouni. “And in this case through sports specifically.”
Other NSL partnerships include Canadian Tire, SportChek, DoorDash, Coca-Cola, WestJet and Westland Insurance.
—
This report by The Canadian Press was first published Feb. 5, 2025