Spurs announce jersey deal with Paris-based digital asset security firm Ledger
Advertisement
Read this article for free:
or
Already have an account? Log in here »
To continue reading, please subscribe:
Digital Subscription
One year of digital access for only $205*
- Enjoy unlimited reading on winnipegfreepress.com
- Read the E-Edition, our digital replica newspaper
- Access News Break, our award-winning app
- Play interactive puzzles
*First annual payment billed as $205.00 + GST for one year. This annual subscription will automatically renew at $233.00 + GST every 52 weeks (10% off the regular annual price of $259.35). Offer available to new and qualified returning subscribers only. Cancel any time.
To continue reading, please subscribe:
Add Free Press access to your Brandon Sun subscription for only an additional
$1 for the first 4 weeks*
- Enjoy unlimited reading on winnipegfreepress.com
- Read the E-Edition, our digital replica newspaper
- Access News Break, our award-winning app
- Play interactive puzzles
*Your next Brandon Sun subscription payment will increase by $1.00 and you will be charged $17.95 plus GST for four weeks. After four weeks, your payment will increase to $24.95 plus GST every four weeks.
Read unlimited articles for free today:
or
Already have an account? Log in here »
Hey there, time traveller!
This article was published 24/06/2025 (421 days ago), so information in it may no longer be current.
SAN ANTONIO (AP) — The San Antonio Spurs are strengthening their ties to Victor Wembanyama’s homeland, announcing a new agreement Tuesday to have the French digital asset security firm Ledger be its new jersey sponsor.
Ledger is based in Paris, where the Spurs played two games last season. The Spurs have long had an enormous following in France, with players like Tony Parker and Boris Diaw playing for San Antonio before the team drafted Wembanyama in 2023.
“This moment cements a decades-long history of international collaboration and growth by the Spurs organization, as the game of basketball has grown to touch every culture and continent,” said RC Buford, the CEO of Spurs Sports & Entertainment.
It is a multi-year deal, but specific terms were not announced.
Ledger is a relatively new company. It was started 10 years ago to help safeguard digital assets for cryptocurrency users. It has grown wildly since, now used by millions of individuals around the world to secure more than 20% of all crypto.
“Aligning ourselves with an historic U.S. sports team, which boasts a deep French connection past and present, will help us onboard the next generation of sovereign individuals,” said Pascal Gauthier, Chairman & CEO of Ledger. “The San Antonio Spurs, at the heart of America in Texas, is the future of the league, growing their fandom rapidly, and the most international team the NBA has to offer.”
The Spurs have had players from more than 30 countries play for the organization.
They will debut their new Ledger-branded jerseys at the NBA draft on Wednesday. They currently have the No. 2 and No. 14 picks in the first round. The first game with the new patch will be at the California Classic summer league on July 5, and the patches will be on both the San Antonio and the G League’s Austin Spurs jerseys.
Also in the deal: Ledger will join the Spurs’ ongoing community efforts in Paris, which started earlier this year with the team launching a multi-year plan to renovate outdoor basketball courts. Ledger also becomes the presenting partner of Spurs Tech & Basketball Camp, which uses sports and technology applications to engage school-aged participants ages 10-14 — connecting young basketball players with science, technology, engineering, and math and showing how all those elements are tied to the game.
___
AP NBA: https://apnews.com/hub/NBA