Japan’s Toyota, hurt by President Trump’s tariffs, reports a drop in profit
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Hey there, time traveller!
This article was published 05/11/2025 (297 days ago), so information in it may no longer be current.
TOKYO (AP) — Toyota reported a 7% year-on-year drop in its profit for April-September on Wednesday, as President Donald Trump’s tariffs slammed Japanese automakers, but it raised its forecast for the full fiscal year.
Net profit for the April-September period at Toyota Motor Corp. totaled 1.77 trillion yen ($11.5 billion), down from 1.9 trillion yen a year earlier.
But the maker of the Camry sedan and Lexus luxury models lifted its profit forecast for the full fiscal year ending in March 2026 to 2.93 trillion yen ($19 billion), citing better vehicle sales and cost-cutting efforts.
The forecast would represent a 38.5% drop from the 4.77 trillion yen profit Toyota reported for the last fiscal year. It had earlier forecast 2.66 trillion yen ($17 billion) in profit for this year.
Although tariffs are hurting its business, Toyota said its sales grew in the U.S. and its home market of Japan.
U.S. tariffs on Japanese automobiles and auto parts fell to 15% in September from the 27.5% rate Trump initially orderd after returning to the White House. That’s much higher than the original 2.5%.
Japan’s exports to the U.S., including vehicles, have plunged recently.
But Toyota said its efforts, such as bigger sales, better model mix, cost cuts and smoother value chains, will add more than 900 billion yen ($5.8 billion) to the company’s bottom line in this fiscal year.
“Despite the impact of U.S. tariffs, we have continued to build upon our improvement efforts such as increasing sales volume, improving costs and expanding value chain profits,” it said in a statement.
During the six months through September, it sold more than 1.5 million vehicles in North America and 970,000 vehicles in Japan.
First half sales grew 5.8% to 24.6 trillion yen ($160 billion). For the latest quarter through September, Toyota reported a 62% rise in profit to 932 billion yen ($6 billion) on 12.38 trillion yen ($80 billion ) in sales, up 8% on year.
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Yuri Kageyama is on Threads: https://www.threads.com/@yurikageyama