Lululemon pulls Get Low line from website after customer feedback

Lululemon Athletica Inc. has pulled one of its new workout wear lines from its website after customers complained products in the collection were ill-fitting and too sheer.

Online sales of the Get Low collection of leggings, tights and tank tops have been temporarily paused to help the retailer “better understand some initial guest feedback and support with product education,” Lululemon told The Canadian Press on Tuesday.

The Vancouver-based business added that it will continue to sell the line at its North American stores and online abroad while it plots Get Low’s return to e-commerce channels “soon.”

Lululemon has not said what was contained in the customer feedback it received, but social media commenters have suggested some of the items were verging on translucent and fit poorly.

Customers said online that they found the line’s products offered no compression and, in some cases, the leggings were so sheer others could see their underwear or thigh tattoos through them.

The complaints started as soon as Lululemon started selling the line a few weeks ago, said BNP Paribas Equity Research senior analyst Laurent Vasilescu.

“Since the Get Low launch, customers have been complaining on social media that sizing runs big as knitwear stretches,” he wrote in a Tuesday note to investors. “Customers are also complaining that the product is see-through.”

According to Lululemon, the Get Low collection was targeted at people training and was meant to be seamless and give wearers “a sculpted look and feel in a weightless, fast-drying fabric.”

This is not the first time Lululemon has had to stop selling a collection.

It paused sales of the Breezethrough line in summer 2024. Many of the pieces in that collection featured a long V-shaped waistband in the front and Y-shaped seam in the back that some consumers complained was unattractive and produced a “whale tail” look.

It also recalled some its popular black Luon pants in 2013 because they were too see-through.

Its latest pause comes as the retailer is looking for a new CEO because head honcho Calvin McDonald is due to depart at the end of this month.

Activist investor Elliot Management racked up a stake of more than US$1 billion in the company last year in hopes of influencing Lululemon to name former Ralph Lauren executive Jane Nielsen as its next chief executive.

Meanwhile, estranged Lululemon founder Chip Wilson is pressing for three of his suggested executives to get added to the company’s board, which he departed in 2015.

The company is evaluating the suggestions and in the interim, has made its chief financial and commercial officers co-CEOs.

Experts have said the next person to take the helm should make Lululemon’s product mix feel fresh again and attract customers currently favouring rivals Alo, Vuori and Nike.

This report by The Canadian Press was first published Jan. 20, 2026.