Lululemon cuts 100 part-time jobs in customer care division

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Lululemon Athletica Inc. has cut 100 jobs as it makes changes in its customer care division. 

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Lululemon Athletica Inc. has cut 100 jobs as it makes changes in its customer care division. 

The Vancouver-based retailer says the jobs were part-time and connected to a Guest Education Centre servicing North America. 

Past job listings describe the centre as a hub where staff handle more than 10,000 customer calls, emails and live chats daily. Workers linked to the centre are either remote or based at the company’s Vancouver offices.

A Lululemon store is pictured in Toronto, Tuesday, Nov. 18, 2025. THE CANADIAN PRESS/Laura Proctor
A Lululemon store is pictured in Toronto, Tuesday, Nov. 18, 2025. THE CANADIAN PRESS/Laura Proctor

Lululemon now says the centre is moving to a model that relies on full-time employees rather than part-time staff. 

It positioned the shift as a way to better support customers and optimize the business. 

The changes come as Lululemon is hunting for a replacement for departing CEO Calvin McDonald and facing a push from estranged founder Chip Wilson to shake up its board.

This report by The Canadian Press was first published Jan. 27, 2025.

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