GM disputes Canadian auto union’s Super Bowl ad
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Hey there, time traveller!
This article was published 03/02/2019 (2499 days ago), so information in it may no longer be current.
The Canadian subsidiary of General Motors was unable to stop an auto workers union from airing a critical TV commercial during the Super Bowl.
The 30-second ad calling the automaker greedy and “un-Canadian” broadcast on Canadian TV stations during Sunday’s game.
GM announced plans in November to close its car factory in Oshawa, Ontario, near Toronto, costing the jobs of about 2,600 blue-collar workers.
The commercial accuses GM of continuing to expand in Mexico while leaving Canadians “out in the cold” and makes claims about the costs of a 2009 auto bailout.
GM of Canada sent a cease-and-desist letter to the Unifor union giving it a Saturday deadline to stop using the ad, but the demand wasn’t heeded. GM says in a statement that the ad is misleading and inaccurate.
