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Efficiency Manitoba people pursue a common purpose

Kamila Kapchinsky had been paying attention to Efficiency Manitoba’s work since the day the Crown corporation opened for business in 2020. Working in communications within the energy sector, she was drawn to the organization’s transparent approach to communicating energy efficiency and environmental issues to Manitobans. “It was hopeful and an inclusive message,” she says. “It felt modern and transparent, and it strongly aligned with me and my values.”

Kapchinsky found her job opportunity in early 2025. Today, she is a communications and public relations specialist with Efficiency Manitoba, helping to shape the clear, action-oriented energy efficiency messaging that had caught her attention in the first place.

“There’s been a lot of doom and gloom in the news cycle,” she says. “What I love about Efficiency Manitoba is we’re part of the solution. Our offers and resources are practical and empowering — they make change feel possible through individual and collective effort.”

“We’re all about helping people save energy,” says Michael Stocki, vice-president of efficiency programs. “We have over 40 offers for Manitobans to help them reduce their energy consumption and impact on the grid. We have targeted offers for institutions, industry, agriculture, First Nations, businesses, communities and residential customers. Something for everyone.”

With around 100 employees, Efficiency Manitoba is a strong community of engaged people working toward a common purpose, Stocki says. “When we work with people with limited incomes or with First Nations, we’re providing support toward improving their lives with significant cost savings and increased comfort. It’s purpose-based, and our employees have the opportunity to work within their passions and really make this job their own.”

“Efficiency Manitoba values diverse backgrounds and skill sets, and it encourages creative, out-of-the-box thinking,” says Kapchinsky. “Particularly in a smaller organization such as ours, there’s a real openness to innovation, and employees are encouraged to apply their strengths and grow within their roles.”

“We’re a highly technical organization with a need for technical expertise across marketing, engineering and other functions supporting the business,” says Stocki. “In our field there are lots of technical seminars, conferences and opportunities to participate in committees. That’s core to our business so we encourage and support 100-per-cent cost coverage for conference attendance and for upgrading technical knowledge.”

Team building is accomplished in other ways as well. Efficiency Manitoba has an active social committee that plans everything from regular staff parties and gatherings to outings and sports activities. The organization hosts charity drives, bake-offs and fundraisers for United Way and other local charities, while a biweekly team huddle brings everyone in the organization together to discuss priorities, issues and ideas.

“We work really hard, but we also have a lot of fun,” says Kapchinsky. “There’s a real effort to build connection and community.

“People genuinely show up for each other — both personally and professionally,” she says. “Information is shared, collaboration is encouraged, and teamwork is part of the culture.”

It helps that everyone is working toward a greater vision, and that people are genuinely proud of the work they do there, she says. “The challenges we’re working on isn’t something that one person or one sector can solve. It’s really about the whole province coming together and working on solutions. Everyone has a role to play. Our job is to make it as easy as possible to become involved.”