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IGM Financial celebrates 100 years of client service

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This article was published 10/03/2026 (201 days ago), so information in it may no longer be current.

When Kelly Veinotte joined IG Wealth Management (IG), part of the IGM Financial group of Companies, she wanted to work for a company that approached financial advice differently. Thirteen years later, the Winnipeg-based financial advisor says she found exactly what she was looking for.

“I wanted to feel supported, to feel like I’m truly helping my clients make good financial decisions,” she says. “I chose IG because I knew they truly valued their employees and their clients.”

Today, Veinotte helps clients build their financial well-being through holistic planning that covers investments, retirement, insurance and estate strategies. What has stood out most, she says, is a culture built on collaboration and doing the right thing.

“There’s a real sense of support here. I appreciate that the company fully puts clients first,” she says. “It’s rewarding to work in an environment where doing the right thing for a client is the priority.”

That commitment to service has been part of IG’s identity for a century. This year, the company celebrates its 100th anniversary, a milestone it plans to mark with events, memories and a commemorative coffee table book outlining IG’s history.

“It’s a very exciting time for us,” says Cynthia Currie, executive vice-president and chief human resources officer at IGM Financial, IG’s parent company.

“Not only are we celebrating IG’s legacy of helping Canadians build their financial well-being, but we’re also looking to the future and mapping out what the next 100 years could look like as we continue to grow and enhance the client experience.”

Currie says IG’s longevity is a testament to the commitment the company has always made to its clients and employees. Unlike many firms located in large financial centres, IG has built its success from Winnipeg, where about a third of IGM Financial’s employees are based. That local foundation, Currie says, attracts employees who want to grow their careers close to home.

“A number of our senior executives are Manitobans,” she says. “There’s a deep pride in building a truly national organization from the centre of the country.”

As one of the largest employers in Manitoba, the company has made a significant impact on its home city as well, says Currie. IG is well known for community outreach, particularly with Manitoba’s Indigenous population and through events such as the annual IG Wealth Management Walk for Alzheimer’s.

For employees like Veinotte, community extends into the workplace. Under the corporate IGM Financial umbrella, IG encourages continuous learning, provides financial support for career development, and recognizes the importance of well-being, something Veinotte values as an avid practitioner of yoga and meditation.

She experienced the company’s support in a far more personal way last year when her husband was going through a serious illness and she needed to take a significant period of time off.

“The support I received was phenomenal,” she says, “from local advisors offering to help take care of my clients to the company supporting me through all of it, making sure that I was putting my family first. IG has a special place in my life because I know that whatever comes up, I’m supported.”

From the everyday wins that mean employees like Veinotte have the tools and support to be successful, to the major milestone of celebrating 100 years, Currie says these reflect what has always made IG stand out: a strong purpose, a commitment to clients, and a workplace culture built to last.