Manitoba's Top Employers 2020

Manitoba's Top Employers 2020

Canadian Tire turning to AI to drive growth amid economic headwinds

Tara Deschamps, The Canadian Press 4 minute read Thursday, Aug. 13, 2026

TORONTO - Canadian Tire is increasingly leaning on analytics and new technology to find growth as tariff threats, the Middle Eastern war and rising costs continue to rankle customers.

The retailer, which also owns SportChek, Mark's and Party City, has been working with software giant Microsoft to develop Mosaic, a new customer intelligence platform.

The technology turns data from hundreds of millions of customer transactions and from the company's Triangle loyalty program into insights Canadian Tire can use to better predict consumer needs. Based on what it uncovers, the company can then introduce new product categories, tweak pricing and improve its inventory management and marketing.

Now, as back to school nears and the holiday season ticks closer, the platform and the company's other artificial intelligence tools are "ready for prime time," Canadian Tire chief executive Greg Hicks said Thursday.

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