Safeway gas bars going to Shell
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Hey there, time traveller!
This article was published 26/04/2016 (3461 days ago), so information in it may no longer be current.
Two more Winnipeg Safeway gas bars are being renamed Shell gas stations this week as part of a new pilot project involving the grocery store chain and the petroleum company.
A spokesperson for Sobey’s Inc., which owns the Safeway chain in Canada, said Monday a total of 10 Safeway gas bars — nine in Winnipeg and one in Moose Jaw, Sask. — will be renamed as part of the project.
The other seven Winnipeg gas bars, or kiosks, have already switched over. The Moose Jaw outlet will be converted next week.
Under the pilot project, Safeway will continue to own and manage the gas bars, and Shell will supply the gas and set the pump prices.
Monday, Sobey’s spokeswoman Keri Scobie said Safeway customers will benefit from the new arrangement because not only will they be getting a premium-branded fuel, they can also earn Air Miles on their fuel purchases.
“This is an exciting opportunity for us, and we look forward to hearing what our customers think. In today’s market, collaboration is more important than ever. By combining the resources of our two premium brands, Safeway and Shell plan to deliver outstanding value to our customers,” Scobie said.
“We also see this as an opportunity to drive traffic by cross-promoting fuel and food purchases and looking for more compelling offers for our customers.”
Scobie said that for now, the pilot project will involve just 10 stations.
“No decisions have been made on extending the pilot to other markets in the West,” she said.
murray.mcneill@freepress.mb.ca