Twitter doubles up on character limit

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This article was published 08/11/2017 (3047 days ago), so information in it may no longer be current.

It’s official. We’re going to 280. Now every Twitter user — from first-day users to U.S. President Donald Trump — will have twice the room to share their thoughts.

Twitter on Tuesday confirmed that it is doubling its iconic character count for good, after a month or so of tests trying out longer tweets.

While many Twitter users reacted with horror to the tests, Twitter said in a blog post that the higher limit made people more likely to tweet, left less than one per cent of users hungry for more room and increased “engagement” — its umbrella term for likes, replies and retweets.

(For those having trouble visualizing the difference, the second paragraph of this article has 140 characters; the third has 280.)

Twitter originally hit on the 140-character limit as a nod to the character limits placed on early text messages, when it was founded in 2007.

SMS messages had a 160-character limit and Twitter wanted users to be able to post messages via phone, with enough room for a username. It became a hallmark of the service — an encouragement to craft short, sweet messages and contribute to the free-flow of conversation that became Twitter’s main identifying feature.

Many people had pointed out that 280 characters, despite what chief executive Jack Dorsey said in his own longer tweet announcing the change, just doesn’t lend itself to the same focus. It’s somehow too long to be brief and still too brief to be meaningful.

Before the tests — which were limited to a few users, but easy to participate in thanks to third-party tools — roughly nine per cent of tweets ran right up against the 140-character limit. During the 280-character tests, that number fell significantly, according to a graph of English-only tweets provided by Twitter.

The tests also didn’t seem to bear out the dystopian predictions that Twitter would be flooded with longer messages and lose the economy of language that’s become its hallmark. In most cases, it doesn’t seem like most people are actually increasing the length of their tweets; we have apparently been trained well. Only five per cent of users went above 140 characters during the test and only two per cent ever went north of 190 characters.

Users had also worried that longer tweets would exacerbate Twitter’s ongoing problem with harassment — more characters might mean more scope for abuse. On that front, we don’t have answers yet. Twitter did not provide information on whether it had seen an increase in harassment on its site, due to the higher character limit.

But, Twitter said, while obnoxiously long messages weren’t flooding users’ timelines, the more verbose tweets did let people fire off messages faster and, the company believes, with less agonizing over each message. The tests showed that the feared negatives for Twitter didn’t come true, and the increased limits lets conversation flow faster — which means Twitter gets more use and can make more money.

So, it seems 280 characters is good for business. And, in the end, that’s really what matters to Twitter.

— Washington Post