Technologies, Topics and Trends

Please review each article prior to use: grade-level applicability and curricular alignment might not be obvious from the headline alone.

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Video, photography, content-creation course puts focus on quality

Aaron Epp 4 minute read Preview
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Video, photography, content-creation course puts focus on quality

Aaron Epp 4 minute read Monday, Nov. 24, 2025

Jeff Gordon operates JAG Videos and Photography, a Winnipeg production company specializing in commercial and corporate videos and professional headshots.

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Monday, Nov. 24, 2025

MIKAELA MACKENZIE / FREE PRESS

Jeff Gordon has created a video, photography and content creation course that he teaches in his photography studio.

MIKAELA MACKENZIE / FREE PRESS
                                Jeff Gordon has created a video, photography and content creation course that he teaches in his photography studio.
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Not enough for individuals to recognize own emotions, they must also recognize emotions of co-workers

Tory McNally 6 minute read Preview
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Not enough for individuals to recognize own emotions, they must also recognize emotions of co-workers

Tory McNally 6 minute read Saturday, Nov. 22, 2025

Today’s workplaces are full of people who have learned how to talk about their feelings with more openness than ever before.

Schools have played an important role in this shift by helping children identify and process their emotions. Many adults have also benefited from therapy, coaching and wellness initiatives that encourage the same.

This increased emphasis on self-awareness has been an overwhelmingly positive development. People are more attuned to their stress levels, more willing to name their emotional states and more able to advocate for what they need. What has not evolved at the same pace is our ability to recognize the emotional experiences of others and understand how our actions affect the people around us.

This gap is showing up across generations and in workplaces of every size and sector.

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Saturday, Nov. 22, 2025

Freepik

Freepik
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Sony, Warner and Universal sign AI music licensing deals with startup Klay

Kelvin Chan, The Associated Press 3 minute read Preview
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Sony, Warner and Universal sign AI music licensing deals with startup Klay

Kelvin Chan, The Associated Press 3 minute read Friday, Nov. 21, 2025

LONDON (AP) — The world's biggest music labels have struck AI licensing deals with a little-known startup named Klay Vision, the companies said Thursday, the latest in a series of deals that underlines how the technology is shaking up the music industry ’s business model.

Warner Music Group, Universal Music Group and Sony Music Entertainment, and their publishing arms, all signed separate agreements with Klay, according to an announcement posted on Warner's website.

It comes a day after Warner inked two other deals involving artificial intelligence, with startups Udio and Stability AI.

There were few details released about the agreements or about Klay, which is based in Los Angeles, and what it does.

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Friday, Nov. 21, 2025

Ed Sheeran performs during filming for the Graham Norton Show, at BBC Studioworks 6 Television Centre, Wood Lane, in London, Thursday, Nov. 6, 2025, to be aired on BBC One on Friday evening. (Jas Lehal/PA via AP)

Ed Sheeran performs during filming for the Graham Norton Show, at BBC Studioworks 6 Television Centre, Wood Lane, in London, Thursday, Nov. 6, 2025, to be aired on BBC One on Friday evening. (Jas Lehal/PA via AP)
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New trade deal to chop red tape, knock down trade barriers across Canada

The Canadian Press 4 minute read Preview
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New trade deal to chop red tape, knock down trade barriers across Canada

The Canadian Press 4 minute read Thursday, Nov. 20, 2025

VICTORIA - Trade of tens of thousands of goods across Canada's 14 jurisdictions will soon be free after an agreement has been signed between all provinces, territories and the federal government to allow businesses to sell their products across Canada.

Ravi Kahlon, British Columbia's minister of jobs and economic growth, announced the deal in Victoria, although it was signed by the country's trade ministers at a meeting in Yellowknife on Wednesday.

The B.C. government proposed and chaired the national initiative for the Canadian Mutual Recognition Agreement, and Kahlon said it's an important step for cross-Canada trade.

"And this is the largest red tape reduction in Canada's history, and it's just the beginning," he told reporters.

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Thursday, Nov. 20, 2025

Jobs and Economic Growth Minister Ravi Kahlon speaks during an announcement, in Delta, B.C., on Wednesday, July 2, 2025. THE CANADIAN PRESS/Darryl Dyck

Jobs and Economic Growth Minister Ravi Kahlon speaks during an announcement, in Delta, B.C., on Wednesday, July 2, 2025. THE CANADIAN PRESS/Darryl Dyck
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Influencers have more reach on 5 major platforms than news media, politicians: report

Anja Karadeglija, The Canadian Press 5 minute read Preview
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Influencers have more reach on 5 major platforms than news media, politicians: report

Anja Karadeglija, The Canadian Press 5 minute read Friday, Nov. 14, 2025

OTTAWA - More than two-thirds of younger Canadians engage with political content from influencers — and influencers have significantly more reach on five major social media platforms than news media outlets or politicians, a new study indicates.

A significant portion of the political content Canadians see on the major platforms "comes directly from influencers," says the report from the McGill University and University of Toronto-led Media Ecosystem Observatory.

The report focused on posts from individuals and institutions on X, Instagram, TikTok, YouTube and Bluesky. It did not look at or compare reach on websites, other online platforms or traditional platforms.

The researchers say they identified 1,097 influencers and collected 4.1 million of their posts from January 2024 to July 2025 on five social media platforms. Over that time period, politicians were responsible for 1.1 million posts while media outlets accounted for 2.8 million.

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Friday, Nov. 14, 2025

The TikTok app logo is shown on an iPhone on Friday, Jan. 17, 2025. (AP Photo/Ashley Landis)

The TikTok app logo is shown on an iPhone on Friday, Jan. 17, 2025. (AP Photo/Ashley Landis)
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Greenwashing rules to be scaled back, but scope of change remains unclear

Ian Bickis, The Canadian Press 5 minute read Preview
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Greenwashing rules to be scaled back, but scope of change remains unclear

Ian Bickis, The Canadian Press 5 minute read Wednesday, Nov. 12, 2025

TORONTO - Canada's greenwashing rules are being scaled back, but it remains to be seen what the changes mean for businesses wanting to talk about their environmental record.

In the federal budget released last week, the government said it plans to remove parts of the greenwashing laws, passed in June last year, that are part of the Competition Act.

"These “greenwashing” provisions are creating investment uncertainty and having the opposite of the desired effect with some parties slowing or reversing efforts to protect the environment," the government said in the budget.

Specifically, the government says it plans to remove the rule that business environmental claims have to be backed up by internationally recognized methodology, as well as removing the option for third parties such as environmental groups to be able to challenge claims.

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Wednesday, Nov. 12, 2025

Prime Minister Mark Carney and Minister of Finance and National Revenue Francois-Philippe Champagne make their way into the House of Commons for the tabling of the federal budget on Parliament Hill in Ottawa, on Tuesday, Nov. 4, 2025. THE CANADIAN PRESS/Justin Tang

Prime Minister Mark Carney and Minister of Finance and National Revenue Francois-Philippe Champagne make their way into the House of Commons for the tabling of the federal budget on Parliament Hill in Ottawa, on Tuesday, Nov. 4, 2025. THE CANADIAN PRESS/Justin Tang
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Puppy Sphere yoga chain rolls out ‘mood-boosting’ first classes in Winnipeg

Aaron Epp 4 minute read Preview
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Puppy Sphere yoga chain rolls out ‘mood-boosting’ first classes in Winnipeg

Aaron Epp 4 minute read Friday, Nov. 7, 2025

Winnipeg yogis seeking to do a downward dog while surrounded by dogs are in luck: puppy yoga is here.

Toronto-based company Puppy Sphere began offering weekend yoga classes at Yoga Public (280 Fort St.) earlier this fall.

Each class consists of a 45-minute yoga flow led by a certified instructor, while puppies from local rescues and breeders roam the studio. The class is followed by a 30-minute wind-down that includes refreshments and canine cuddles.

Puppy Sphere founders Francesca Albo and Lea Burbidge Izquierdo said the classes began selling out almost immediately, which led them to add Thursdays to the schedule. The entrepreneurs are actively looking for a Winnipeg studio of their own.

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Friday, Nov. 7, 2025

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Puppy Sphere offers yoga classes led by certified instructors while puppies roam the studio and interact with participants.

SUPPLIED
                                Puppy Sphere offers yoga classes led by certified instructors while puppies roam the studio and interact with participants.
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Invention of combine part reaps recognition in Time

Aaron Epp 5 minute read Preview
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Invention of combine part reaps recognition in Time

Aaron Epp 5 minute read Saturday, Nov. 1, 2025

A dozen years ago, Jeremy Matuszewski had only visited farms a few times in his life. Now, Time magazine has recognized him for a product he created to help farmers.

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Saturday, Nov. 1, 2025

Supplied

Jeremy Matuszewski has picked up numerous awards for the new concave, including the farmer’s choice award and innovation award at the Ag in Motion event in Saskatchewan.

Supplied
                                Jeremy Matuszewski has picked up numerous awards for the new concave, including the farmer’s choice award and innovation award at the Ag in Motion event in Saskatchewan.
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Roasters and cafés grapple with rising coffee bean prices

Ritika Dubey, The Canadian Press 4 minute read Preview
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Roasters and cafés grapple with rising coffee bean prices

Ritika Dubey, The Canadian Press 4 minute read Monday, Oct. 6, 2025

Your daily cup of java is getting a little more expensive as roasters and cafés grapple with rising coffee bean prices.

Climate change has been the biggest contributor to the ongoing surge in bean prices, as coffee crops are very sensitive to temperature changes, said Michael von Massow, food economist at the University of Guelph.

"We've seen some increases in disease and some decreases in yield that have lowered supply, and basic economics 101 — when supply goes down, prices go up," he said in an interview on Monday.

Coffee prices have remained high amid concerns of dry weather in Brazil, a major coffee-producing country.

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Monday, Oct. 6, 2025

Coffee beans are held by an employee at Club Coffee's plant in Toronto on Thursday, Nov. 2, 2017. THE CANADIAN PRESS/Chris Young

Coffee beans are held by an employee at Club Coffee's plant in Toronto on Thursday, Nov. 2, 2017. THE CANADIAN PRESS/Chris Young
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TikTok as a tool — but for whom?

Editorial 4 minute read Preview
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TikTok as a tool — but for whom?

Editorial 4 minute read Wednesday, Oct. 1, 2025

Canada already considers TikTok a threat to national security and the lives of many Canadian youth who, a recent investigation showed, collect huge amounts of personal data on every one of its users.

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Wednesday, Oct. 1, 2025

Canada’s concerns about TikTok will remain even if it is sold to U.S. investors.

Canada’s concerns about TikTok will remain even if it is sold to U.S. investors.
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Manitoba’s booming North

Doug Lauvstad 4 minute read Wednesday, Oct. 1, 2025

Big things are ahead for northern Manitoba.

Political leaders at every level are focused on unlocking the North’s tremendous potential, and what sets this moment apart is the scale — which comes with the need for thoughtful planning that includes people, not just infrastructure, to help us realize the opportunity ahead.

Churchill could emerge as a vital Canadian port, with year-round shipping supported by icebreakers, an upgraded railway and all-weather roads connecting isolated communities. Upgrading Manitoba Hydro’s northern transmission system and investing in new projects like the Kivalliq Hydro-Fibre Link, would deliver clean energy and broadband—opening new possibilities for families and businesses across Northern Manitoba and Nunavut. Major mining initiatives are advancing and have been recognized as nationally significant.

These ambitious undertakings have the potential to transform Manitoba, benefiting all Manitobans — especially those in the North — with good, new jobs. Realizing this future will require people (thousands of them) —welders, carpenters, electricians and heavy-duty mechanics to build and maintain energy and transport systems; operators to construct roads; IT specialists and logisticians to run modern supply chains; and nurses, teachers and social workers to strengthen communities as they grow. With large-scale projects underway across Canada, competition for a skilled workforce will be fierce.

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Emergency-vehicle traffic technology pilot a success and city should expand it, WFPS says

Joyanne Pursaga 4 minute read Preview
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Emergency-vehicle traffic technology pilot a success and city should expand it, WFPS says

Joyanne Pursaga 4 minute read Monday, Sep. 29, 2025

Winnipeg ambulances and fire trucks could soon automatically trigger green lights through most of the city, allowing faster emergency responses.

An emergency vehicle pre-emption pilot project was a success, so the city should pay to expand it next year, according to a new Winnipeg Fire Paramedic Service report.

“It makes travelling through intersections safer and decreases the time it takes first responders to arrive at an emergency scene,” the report says.

WFPS will seek $1.8 million in 2026 capital funding and $200,000 to cover operating costs to expand the program. That would extend its reach to 437 “higher-risk” intersections, including the 17 included in the pilot, out of Winnipeg’s total 693.

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Monday, Sep. 29, 2025

RUTH BONNEVILLE / FREE PRESS FILES

LOCAL HSC Emergency Ambulance An ambulance makes its way into the adult emergency at HSC Wednesday. See story on ambulances being rerouted. Nov 6th, 2019

RUTH BONNEVILLE / FREE PRESS FILES
                                LOCAL HSC Emergency Ambulance An ambulance makes its way into the adult emergency at HSC Wednesday. See story on ambulances being rerouted. Nov 6th, 2019
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Algorithms of hate and the digital divide

David Nutbean 5 minute read Friday, Sep. 26, 2025

If recent events are any indication, it has become clear that the current use of technology has driven a wedge between people like never before.

The polarization of ideas, perspectives, ideologies, politics, identities, cultures, and other differences that are expected and should be celebrated in diverse and dynamic societies has resulted in an undercurrent of fear of the other, fuelled by media that reinforce our own beliefs and disavow others, the consequences of which are felt by a generation who more often is fed by and fed to an algorithm.

Imagine you are watching television and have a wide selection of channels to choose from: sports, news, cooking, mystery, sci-fi, the usual variety of channels. You decide to watch the golf channel for a while because you like golf. When you are done you go to the channel guide and discover that all your channels have changed to golf channels. Weird, but I like golf.

You go to the library. It has a great selection of thousands of books from all genres. You like mystery novels and pick one off the shelf to borrow. As you look up after reading the back cover, all the books in the library have changed to mystery novels. Mysterious, indeed.

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Robot umpires are coming to MLB. Here’s how they work

Ronald Blum, The Associated Press 5 minute read Preview
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Robot umpires are coming to MLB. Here’s how they work

Ronald Blum, The Associated Press 5 minute read Wednesday, Oct. 15, 2025

NEW YORK (AP) — Robot umpires are coming to the big leagues in 2026 after Major League Baseball’s 11-man competition committee on Tuesday approved use of the Automated Ball/Strike System.

ABS will be introduced in the form of a challenge system in which the human umpire makes each call, which can be appealed to the computer. Robot umpires have been tested in the minor leagues since 2019, with recent testing done at Triple-A since 2022, MLB spring training this year and at this summer's All-Star Game in Atlanta.

Here's what to know about MLB's robot umps.

How does the Automated Ball-Strike System work?

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Wednesday, Oct. 15, 2025

FILE - A Trackman device used for the Automated Ball-Strike System is posted on the balcony behind home plate before a spring training baseball game between the Kansas City Royals and the Los Angeles Dodgers, Saturday, Feb. 22, 2025, in Phoenix. (AP Photo/Ashley Landis, file)

FILE - A Trackman device used for the Automated Ball-Strike System is posted on the balcony behind home plate before a spring training baseball game between the Kansas City Royals and the Los Angeles Dodgers, Saturday, Feb. 22, 2025, in Phoenix. (AP Photo/Ashley Landis, file)
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Small changes, big impact

Janine LeGal 6 minute read Preview
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Small changes, big impact

Janine LeGal 6 minute read Saturday, Sep. 20, 2025

Are you a climate champion or climate destroyer? Ecological quizzes and carbon-footprint calculators can help you find out.

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Saturday, Sep. 20, 2025

MIKAELA MACKENZIE / FREE PRESS

Alexa Dawn, compost and waste reduction program co-ordinator at the Green Action Centre, has always been interested in environmentalism.

MIKAELA MACKENZIE / FREE PRESS
                                Alexa Dawn, compost and waste reduction program co-ordinator at the Green Action Centre, has always been interested in environmentalism.
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Introduction to Michif — one word at a time

Gabrielle Piché 4 minute read Preview
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Introduction to Michif — one word at a time

Gabrielle Piché 4 minute read Friday, Sep. 19, 2025

Before the wolf can howl, Norman Fleury says a Michif word: Ooyoowuk.

“Ooyoowuk,” Fleury repeats. Or, in English, “howl.”

Ooyoowuk is one of 70 words articulated by Fleury with an animation and English translation to match — all bundled into digital flashcards.

A group of Métis entrepreneurs unveiled their Michif flashcards this week. They join a swelling movement to revitalize the Métis language, which combines languages such as Cree and French.

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Friday, Sep. 19, 2025

MIKAELA MACKENZIE / FREE PRESS

Co-creators of savemichif.ca, Grant and Aynsley Anderson, estimate they have produced 1,500 physical flashcard sets.

MIKAELA MACKENZIE / FREE PRESS
                                Co-creators of savemichif.ca, Grant and Aynsley Anderson, estimate they have produced 1,500 physical flashcard sets.
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North Dakota missing its Manitobans

Chris Kitching 7 minute read Preview
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North Dakota missing its Manitobans

Chris Kitching 7 minute read Friday, Sep. 19, 2025

Kay Rone used to spot plenty of Manitoba licence plates outside stores, hotels and restaurants throughout Grand Forks on weekends in past years.

There haven’t been nearly as many since the COVID-19 pandemic hit in early 2020.

“Now, you hardly see them in town,” said Rone, who owns Northern Roots Boutique, a women’s clothing store opposite Columbia Mall, which was once a big draw for cross-border shoppers.

She displays a window sign welcoming Canadians.

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Friday, Sep. 19, 2025

Kay Rone, who owns Northern Roots Boutique in Grand Forks, N.D., for years has displayed a sign in her window that welcomes Canadian shoppers. (Supplied)

Kay Rone, who owns Northern Roots Boutique in Grand Forks, N.D., for years has displayed a sign in her window that welcomes Canadian shoppers. (Supplied)
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Will electric tractors gain traction? At a pilot event for farmers, researchers see possibilities

Michael Phillis, Melina Walling And Joshua A. Bickel, The Associated Press 7 minute read Preview
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Will electric tractors gain traction? At a pilot event for farmers, researchers see possibilities

Michael Phillis, Melina Walling And Joshua A. Bickel, The Associated Press 7 minute read Friday, Oct. 10, 2025

EAST LANSING, Mich. (AP) — In the soft dirt of an indoor horseback riding ring last month, a group of farmers got ready to test drive a new piece of equipment: an electric tractor.

As they took turns climbing in — some surprised by its quick acceleration — they gave real-time feedback to the Michigan State University researchers who have been developing it for over two years.

The farmers remarked on the motor's quiet whir. Most were intrigued, or at least open to the idea. Some were concerned that the battery on the underside of the carriage would mean a lower clearance over the field, while others worried that it would simply be too expensive.

“What we hope to do when we retire is we want to get everything electric on the farm. The tractor is the last electric implement to get,” said Don Dunklee, one of the farmers to provide feedback. He runs a small organic vegetable farm that's relied on wind and solar for decades.

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Friday, Oct. 10, 2025

MK Bashar, right, test drives an electric tractor as Ben Phillips, left, watches Tuesday, Aug. 19, 2025, during a demonstration in East Lansing, Mich. (AP Photo/Joshua A. Bickel)

MK Bashar, right, test drives an electric tractor as Ben Phillips, left, watches Tuesday, Aug. 19, 2025, during a demonstration in East Lansing, Mich. (AP Photo/Joshua A. Bickel)
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Missed payments by Manitoba small businesses rise

Gabrielle Piché 3 minute read Tuesday, Sep. 16, 2025

Missed payments by Manitoba small businesses rose nearly 13 per cent earlier this year, new Equifax Canada data show.

The credit bureau counted 2,005 Manitoba businesses that didn’t meet at least one payment deadline between April and June, when looking at financial trade delinquencies. Construction, mining, transportation and wholesale trades were among the categories to see increased delinquency rates.

“Provinces that have been stable in the past are really showing areas where they’re starting to pull apart,” said Jeff Brown, Equifax Canada’s head of commercial solutions.

Manitoba’s financial trades delinquency rate year-over-year change outpaced the national average of 8.67 per cent.

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Province accuses mining company of negligence in Lynn Lake wildfire

Tyler Searle 3 minute read Preview
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Province accuses mining company of negligence in Lynn Lake wildfire

Tyler Searle 3 minute read Monday, Sep. 15, 2025

Manitoba Conservation investigators believe a massive wildfire that prompted an evacuation of Lynn Lake started at the nearby Alamos Gold Inc. mining site, accusing the company of negligence because it did not use water to extinguish burn piles.

The allegations are outlined in court documents filed by a sergeant working for the conservation service. They stem from an investigation into the wildfire, which is said to have started May 7 after a burn pile reignited at the Toronto-based gold producer’s MacLellan mine site, located about 7.5 kilometres northeast of Lynn Lake.

The blaze burned more than 85,000 hectares and got to within five kilometres of Lynn Lake later that month. The community, home to nearly 600 residents and located about 800 kilometres northwest of Winnipeg, was evacuated and dozens of properties were destroyed.

“The investigation showed that Alamos Gold Inc. was negligent in ensuring that the fires that occurred on May 7, 2025, from burn piles on the MacLellan Mine site set on earlier dates were properly extinguished,” allege the documents, obtained by the Free Press.

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Monday, Sep. 15, 2025

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View from Sherritt Ave of wildfires near Lynn Lake.Wednesday night, May 28, 2025.

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                                View from Sherritt Ave of wildfires near Lynn Lake.Wednesday night, May 28, 2025.
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Nation building needs research — not just infrastructure

Mario Pinto 5 minute read Saturday, Sep. 13, 2025

Living through the second Trump administration as a Canadian has been likened, by one commentator, to a teenager being kicked out of the house. We must grow up fast and deal with the fact that we can now only rely on ourselves. So, the federal government is moving fast on files related to security, sovereignty and connectivity. The Liberals passed Bill C-5 to expedite projects that will help Canadians live on our own. Wonderful.

But.

In our rush forward, we cannot overlook the power of nation-building research, which must go hand-in-glove with these infrastructure projects. Research and infrastructure are not competing priorities: they are essential partners in nation-building.

Bill C-5, the Building Canada Act, grants the federal government sweeping powers to quickly build large projects that help goods move faster and more easily. This act intends to strengthen our security, autonomy, resilience and advance the interests of Indigenous Peoples. But there can be no nation-building without nation-building research.

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Residents pour cold water on proposed development in St. Vital

Joyanne Pursaga 5 minute read Preview
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Residents pour cold water on proposed development in St. Vital

Joyanne Pursaga 5 minute read Friday, Sep. 12, 2025

Some south St. Vital residents hope to stop a development proposal to build 23 new homes over fears the construction would put their well water at risk.

The proposal aims to add the homes at 45 Daman Farm Rd., 100 Jean Louis Rd. and 2974 St. Mary’s Rd., a 57-acre property on the west side of St. Mary’s Road in the St. Vital Perimeter South neighbourhood. The area is located within city limits but does not have city water and sewer service.

“This particular property lies in a sensitive groundwater area and every well that’s drilled in this area just contaminates the water even further by adding more salt,” said Michelle Olivson, who lives in the area.

City staff recommended the housing application be rejected over the groundwater concerns but city council’s property and development committee voted in favour of the project Friday, echoing a previous community committee vote.

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Friday, Sep. 12, 2025

BROOK JONES / FREE PRESS

Michelle Olivson is concerned about a potential development of 23 houses to be built on Daman Farm Road, which is within city limits but does not have city water service.

BROOK JONES / FREE PRESS
                                Michelle Olivson is concerned about a potential development of 23 houses to be built on Daman Farm Road, which is within city limits but does not have city water service.
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Amazon’s Zoox launches its robotaxi service in Las Vegas

Michael Liedtke, The Associated Press 3 minute read Preview
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Amazon’s Zoox launches its robotaxi service in Las Vegas

Michael Liedtke, The Associated Press 3 minute read Wednesday, Oct. 15, 2025

Amazon's Zoox on Wednesday launched its robotaxi service in Las Vegas, offering free rides through parts of the entertainment mecca for anyone willing to gamble on the safety of a driverless vehicle that operates without a steering wheel.

The Las Vegas debut of Zoox's long-planned ride-hailing service reflects Amazon-owned robotaxi maker's confidence in the safety of its boxy vehicles after two years of testing them in the city.

The robotaxis initially were only available to employees in Las Vegas before gradually expanding to friends and family members. Now, anyone with the Zoox app will be able to request a ride to five designated locations, including Resorts World, the Luxor hotel and the New York-New York hotel. The longest distance the Zoox robotaxis will travel is about three miles (4.8 kilometers) while carrying up to four passengers.

All rides will be provided for free for at least the first few months to help promote the existence of the service in the perennially popular travel destination. Once it begins charging for rides in Las Vegas, Zoox says its prices will be comparable to traditional taxis and ride-hailing services like Uber and Lyft.

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Wednesday, Oct. 15, 2025

Amazon-Zoox robotaxis are beginning to give free rides through parts of Las Vegas as part of its driverless service's launch. (Zoox Inc. via AP)

Amazon-Zoox robotaxis are beginning to give free rides through parts of Las Vegas as part of its driverless service's launch. (Zoox Inc. via AP)
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400+ brands in 5+ years: Winnipeg-based digital marketing firm Mad Social Agency continues to evolve

Aaron Epp 6 minute read Preview
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400+ brands in 5+ years: Winnipeg-based digital marketing firm Mad Social Agency continues to evolve

Aaron Epp 6 minute read Monday, Sep. 8, 2025

Maddie Thompson was on a beach when she decided to drop out of school.

It was February 2022 and she was studying architecture at the University of Manitoba. While maintaining her spot on the dean’s honour list, Thompson was also running Mad Social Agency Ltd., the digital marketing firm she’d started two years earlier. She had enough business by that point she was hiring friends to help manage accounts.

Sitting on Locarno Beach in Vancouver, she realized it made sense to drop out and pursue the business full-time.

“My thought process was: I’m going to take a one-year leave of absence and see if I can make this work,” says Thompson, 23. “And I just never went back.”

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Monday, Sep. 8, 2025

MIKE DEAL / FREE PRESS

Maddie Thompson (centre), founder of MAD Social, a full-service digital marketing agency and some of her employees (from left); Bailey Hurtig, head of operations, Blaise Lepine, head of social media and sales, social managers Elissa Hall, Anastasiia Pavlenko, Karley Jones, and Chantelle Mackie. Staff members work remotely but do occasional “work days” at Thompson’s house. Reporter: Aaron Epp 250903 - Wednesday, September 03, 2025.

MIKE DEAL / FREE PRESS
                                Maddie Thompson (centre), founder of MAD Social, a full-service digital marketing agency and some of her employees (from left); Bailey Hurtig, head of operations, Blaise Lepine, head of social media and sales, social managers Elissa Hall, Anastasiia Pavlenko, Karley Jones, and Chantelle Mackie. Staff members work remotely but do occasional “work days” at Thompson’s house. Reporter: Aaron Epp 250903 - Wednesday, September 03, 2025.