‘You’re planting your brand flag’: The power of brand building in the women’s sports boom

On a cold day in the beginning of 2024, Alastair Merry and Mary Lou Bunn had a few questions for a public librarian in Ottawa, Ontario.

“If you could describe Ottawa and what it means to you in a couple words, how would you do it?” they asked. “What do you think of the spirit of the city?”

Merry and Bunn, along with the design firm Flower Shop that they co-founded, were hired by the then newly minted Professional Women’s Hockey League to create the nicknames and logos for the league’s inaugural six teams. They were traveling around North America to figure out what made those six cities tick.

As the ever-growing crop of new women’s leagues — at least eight have launched in the past three years — all aim for longevity, one of the cornerstones of any sustainable foundation is team branding. It encompasses everything from the nicknames to the color schemes and logos, and the PWHL has set a high bar there that other up-and-comers would love to emulate.

Gardening’s hidden benefits: How digging in the dirt could bolster mental wellbeing

If you spend any time gardening, you probably understand what I mean when I say it feels good — despite the lifting, sweating and straining involved. Yes, exercise is good for our bodies, but there’s something about digging in the dirt while listening to a bird soundtrack that lifts my spirits. Even the scent of the soil and mulch makes me happy.

As it turns out, there are scientific reasons for this.

In fact, there’s an entire field called horticultural therapy that’s dedicated to using “plant-based and garden-based activities to support people who have identified treatment needs,” according to Karen Haney, a horticultural therapy instructor at UCLA Extension in Long Beach, California.

“Research suggests 20-30 minutes (of gardening) a few times a week can reduce stress and lift mood, with benefits increasing the more regularly one gardens,” says Sarah Thompson, a professionally registered horticultural therapist in Boise, Idaho.

How young content creators plan to balance their social media success and campus life

Growing up, Sofia DelGiudice never imagined her father’s annual back-to-school tradition would be a pivotal moment in her social media career.

Before starting university two years ago, the 19-year-old content creator from Toronto had the idea to stitch together all the videos her dad filmed of her descending the stairs in the family's home on the first day of school.

"It's the first day of what grade?" DelGiudice’s dad can be heard asking her in each clip recorded from kindergarten onward.

DelGiudice posted what she thought was a cute homage only her small TikTok following would see — and it went viral.

The US Open dating show: How Grand Slam tennis tournaments are shooting for a Gen Z audience

NEW YORK (AP) — Over the course of the past week across the U.S. Open's grounds, eight couples went on their first dates — on camera.

They were all part of the tournament’s newest content creation venture, “Game, Set, Matchmaker,” the most recent play for Gen Z attention from the world of Grand Slam tennis. From Wimbledon to Flushing Meadows, the sport is starting to take risks in pursuit of a new generation of fans.

“We’re always looking for new ways to engage new audiences,” said Jonathan Zipper, the senior director of social media for the U.S. Tennis Association. The USTA governs tennis in the United States and runs the U.S. Open. "In particular, Gen Z and Millennials are a focus for us to bring into the sport of tennis. So we think about the different types of content that those demographics typically engage with and enjoy watching.”

The eight-episode YouTube series that made its debut Sunday comes amidst an explosive moment for dating shows. “Love Island,” “Love is Blind” and “The Bachelor” are just a few shows in the genre that have dominated young American audiences in the past year.

Businesses put at risk when employees use unauthorized AI tools at work

An artificial intelligence chatbot could help quickly clean up your presentation moments before an important board meeting. But those quick AI fixes can become a liability for the higher-ups you're trying to impress.

More employees are using AI tools to help them complete work tasks and increase their productivity, but most of the time, those tools aren't approved by companies. When employees make use of unauthorized AI platforms and tools, it's referred to as shadow AI, and it creates a risk that workers could accidentally disclose sensitive internal data on these platforms, making the company susceptible to cyberattacks or intellectual property theft.

Often, companies are slow in adopting the latest technology, which may push employees to seek third-party solutions, such as AI assistants, said Kareem Sadek, a partner in the consulting practice at KPMG in Canada specializing in tech risk.

This so-called shadow AI often seeps in when users are looking for convenience, speed and intuitiveness, Sadek said.

The benefits of national service

“Build, baby, build” is the new mantra of governments across the country.

Essays on listening insightful, poetic

In Hark: How Women Listen, Alice Vincent looks at some of the ways women can listen more attentively and thus gain insights that might otherwise be lost to them.

Generators proposed as wildfire-affected communities face weeks — or months — without power

Some wildfire-stricken communities in Manitoba won’t have power restored for months, leaving evacuated residents in the lurch as to when they’ll be able to return home.

Manitoba Hydro estimates Mathias Colomb Cree Nation, also known as Pukatawagan, won’t have power back until the week of Sept. 28.

Jets centre Toews regains balance on, off NHL ice via Indian holistic system Ayurveda

For Jonathan Toews, the road back to the NHL didn’t just run through the hockey rink and weight room — it took a mysterious, life-altering detour halfway around the world, into the heart of India’s ancient healing traditions.

The result? An unexpected fan club thousands of kilometres away, rooting for the 37-year-old Winnipegger as he prepares to suit up with his hometown Jets this fall.

“I’m really happy that Jonathan Toews has finally recovered with Ayurvedic and Panchakarma treatment,” Dr. Rajni Jalota told the Free Press in an interview from India. “I wish him the very best and that he emerges more successful than before.”

Jalota admits she knows nothing about hockey — in her region, ice is for drinks and cricket reigns supreme — but like many of her medical colleagues, she’s intrigued by Toews’ comeback attempt.

Being Muslim and American in the nation’s heartland

CEDAR RAPIDS, Iowa (AP) — The oldest surviving place of worship for Muslims in the United States is a white clapboard building on a grassy corner plot, as unassumingly Midwestern as its neighboring houses in Cedar Rapids – except for a dome.

The descendants of the Lebanese immigrants who constructed “the Mother Mosque” almost a century ago — along with newcomers from Afghanistan, East Africa and beyond — are defining what it can mean to be both Muslim and American in the nation's heartland just as heightened conflicts in the Middle East fuel tensions over immigration and Islam in the United States.

Standing by the door in a gold-embroidered black robe, Fatima Igram Smejkal greeted the faithful with a cheerful “salaam” as they hurried into the Islamic Center of Cedar Rapids for Friday prayers. In 1934, her family helped open what the National Register of Historic Places calls “the first building designed and constructed specifically as a house of worship for Muslims in the United States.”

“They all came from nothing … so they wanted to give back,” Smejkal said of families like hers, who arrived at the turn of the 20th century. “That’s why I’m so kind to the ones that come in from Somalia and the Congo and Sudan and Afghanistan. I have no idea what they left, what they’re thinking when they walk in that mosque.”

As AI becomes part of everyday life, it brings a hidden climate cost

Marissa Loewen first started using artificial intelligence in 2014 as a project management tool. She has autism and ADHD and said it helped immensely with organizing her thoughts.

“We try to use it conscientiously though because we do realize that there is an impact on the environment,” she said.

Her personal AI use isn't unique anymore. Now it’s a feature in smartphones, search engines, word processors and email services. Every time someone uses AI, it uses energy that is often generated by fossil fuels. That releases greenhouse gases into the atmosphere and contributes to climate change.

And it's getting harder to live without it.

bbno$, the Beaches warn approaching TikTok Canada closure will hurt homegrown artists

Several Canadian artists are worried about losing social media support that can make or break their careers as TikTok prepares to comply with a federal order to shut down its operations in Canada.

Enjoying a slice of Life from 1936

My husband came home from an antique store the other day with a great find: the very first issue of Life magazine to roll off the press.

Minnesota sues TikTok, alleging it preys on young people with addictive algorithms

ST. PAUL, Minn. (AP) — Minnesota on Tuesday joined a wave of states suing TikTok, alleging the social media giant preys on young people with addictive algorithms that trap them into becoming compulsive consumers of its short videos.

“This isn’t about free speech. I’m sure they’re gonna holler that," Minnesota Attorney General Keith Ellison said at a news conference. "It’s actually about deception, manipulation, misrepresentation. This is about a company knowing the dangers, and the dangerous effects of its product, but making and taking no steps to mitigate those harms or inform users of the risks.”

The lawsuit, filed in state court, alleges that TikTok is violating Minnesota laws against deceptive trade practices and consumer fraud. It follows a flurry of lawsuits filed by more than a dozen states last year alleging the popular short-form video app is designed to be addictive to kids and harms their mental health. Minnesota's case brings the total to about 24 states, Ellison's office said.

Many of the earlier lawsuits stemmed from a nationwide investigation into TikTok launched in 2022 by a bipartisan coalition of attorneys general from 14 states into the effects of TikTok on young users’ mental health. Ellison, a Democrat, said Minnesota waited while it did its own investigation.

Hijacked satellites and orbiting space weapons: In the 21st century, space is the new battlefield

WASHINGTON (AP) — As Russia held its Victory Day parade this year, hackers backing the Kremlin hijacked an orbiting satellite that provides television service to Ukraine.

Instead of normal programing, Ukrainian viewers saw parade footage beamed in from Moscow: waves of tanks, soldiers and weaponry. The message was meant to intimidate and was an illustration that 21st-century war is waged not just on land, sea and air but also in cyberspace and the reaches of outer space.

Disabling a satellite could deal a devastating blow without one bullet, and it can be done by targeting the satellite's security software or disrupting its ability to send or receive signals from Earth.

“If you can impede a satellite's ability to communicate, you can cause a significant disruption,” said Tom Pace, CEO of NetRise, a cybersecurity firm focused on protecting supply chains.

Searing heat draws visitors to California’s Death Valley, where it’s tough to communicate the risks

DEATH VALLEY NATIONAL PARK, Calif. (AP) — Ray Estrada's 11-year-old grandson is used to Las Vegas' scorching summers, but he'd always wanted to experience the heat in one of the Earth's hottest places. So Estrada recently drove him to Death Valley National Park, with an umbrella, extra water and electrolytes in tow. That day, the thermometer soared to 118 F (47.78 C).

“We have to be very careful when we go out there,” Estrada told him. “If you start feeling dizzy or whatever... we’re just gonna turn back and be safe so we can do this again another time.”

The extreme temperatures in this stretch of California desert attract visitors every year, some determined to finish a grueling, multiday race, others just curious about the sizzling heat and the landscape's vast beauty. Yet despite the warnings, the heat kills one to three people annually, and park rangers respond to overheated visitors multiple times per week, making communication about heat safety a priority for the National Park Service.

But that's easier said than done.

AI-powered personal finance is here: for better and for worse

Financial advice at your fingertips is by no means a new innovation.

Yet with the rise of artificial intelligence, getting insights about your money has been taken to new heights of potential benefit — and dangers.

“There is a lot of upside to using AI, especially for budgeting, and it’s often good as a first draft for anything you want to do,” says Monisha Sharma, Toronto-based chief revenue officer at Fig Financial, which provides consolidation, home improvement and unsecured loans.

Fig has some insight on AI’s benefits. The fintech company leverages AI technology to make loans quickly to Canadians, but its use case is contained to Fig’s own specific data to ensure a low error rate.

Mise à l’épreuve pour le grand écran

Le 48-Hour Film Festival retourne au Centre culturel franco-manitobain (CCFM) pour célébrer sa 10e édition. Un événement unique en son genre.

Le 26 août, le CCFM accueillera une projection spéciale et la remise des prix du 48-Hour Film Festival, un événement qui célèbre la créativité cinématographique en un temps record. Ce festival fait suite à une première présentation au Festival International de Film de Gimli (FIFG) en juillet. Tout a commencé le vendredi 27 juin, lorsque des cinéastes et passionnés de cinéma ont relevé le défi de créer un court métrage en seulement 48 heures. James McLellan, président du conseil d’administration du 48-Hour Film Festival, nous en dit plus sur cette initiative estivale qui unit la communauté autour de l’amour du cinéma.

Cinéaste et professeur de cinéma à l’école secondaire immersion Oak Park, James McLellan, explique que son implication dans le festival — qui faisait alors partie du Winnipeg Film Group — a commencé grâce à ses élèves. “J’avais des étudiants qui participaient à l’événement et connaissaient Ben Williams, fondateur du 48-Hour Film Festival. Ben m’a contacté et m’a fait part de son idée de créer un festival distinct du groupe cinématographique Winnipeg Film group et j’ai immédiatement accepté. J’ai trouvé que ce défi de 48 heures était tellement bien pour le développement des étudiants en tant que jeunes créateurs de films.”

C’était lors de son parcours au secondaire que Adam Yarish, l’ancien étudiant de James McLellan dans le programme immersion à Oak Park, a aussi découvert le 48.