CBC TV news loses third of viewers
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Hey there, time traveller!
This article was published 09/05/2002 (8789 days ago), so information in it may no longer be current.
CANADA Now, CBC Television supper hour TV news show, lost one-third of its viewers this spring in the Winnipeg area, according to the latest survey by the Bureau of Broadcast Measurement.
The 6 p.m. local news show anchored by newly installed Jennifer Rattray drew an average of 21,800 viewers aged 18 and up, barely hanging on to third place over A-Channel News, which attracted 20,900.
CKY Newshour remains the leading supper-hour news show, drawing an average of 117,000. That’s up from the 111,000 viewers in the fall and 109,000 a year ago.
“We have 33 per cent more audience than the three other outlets combined,” said a jubilant Bill Hanson, CKY program director. “It’s because of a combination of the people delivering the news and the content. To be the dominant choice you have to have both.”
The story of the survey is the shocking losses at Canada Now, which dropped half of its viewership in the last year. Its three competitors all increased their audience at the expense of CBC newscast.
“As long as we are providing something distinctive from what the privates are, I think we are doing our job,” said Gino Apponi, director of CBC News — Canadian Bureaus. “We’re trying to find a totally different audience in terms of viewers who want national and international news with their local news.”
CKY’s closest competitor, Global TV’s 5:30 p.m. local telecast grew by about 7,000 viewers, to 45,300.
“I think everyone will be happy with the numbers except perhaps CBC,” said Al Bleichert, Global’s News Director.
The audience numbers were derived from a viewership survey of Winnipeg-area viewers aged 18 and up, conducted from Feb. 28-March 27.