Imagination meets creation
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Hey there, time traveller!
This article was published 16/04/2007 (6960 days ago), so information in it may no longer be current.
WALKING through the Winnipeg Convention Centre Sunday was like walking through a museum filled with living sculptures.
Models at the Allied Beauty Association show were dressed like expressionless robot dolls with metallic-red lips as their locks were transformed into hair-raising masterpieces.
Imagination meets creation at the largest beauty trade show in Manitoba, which ends today. More than 2,100 hairstylists, estheticians and students attended the event.
“This is where hairstylists learn how to execute the trends and take them back to the salon,” said beauty show spokeswoman Donna-Lee Langton. “The purpose of the ABA show is for beauty professionals to come see what’s new in terms of tools, trends, techniques and products.”
Workshops and demonstrations are performed by world-renowned experts during the two-day event where professionals learn new styling and colouring techniques.
“For me, education is the focus,” said Frank Murgolo, owner of Illusions Hair and Day Spa. “I came to pick up what’s new, the latest trends.”
Like fashion, hairstyles come and go.
The current flattened hairstyles are giving way to thick bangs and big hair, said Langton.
Gone are the days of just blondes and brunettes.
“Colour is where it’s at,” said Penny West from The Cutting Edge.
One Winnipeg model traded in his brown shag for multicoloured spikes.
“They asked if I wanted a rainbow hairstyle and I was all for it,” said Josh Steven. “I wanted to do something different and crazy.”
The show is not only educational, but offered head-to-toe beauty bargains, said Chloe Lynn, a cosmetology student.
“I came for the demonstrations and everything is a great bargain,” said Lynn, one of the people who left the show with bags of beauty tricks, from hair extensions to massage-on manicures.
Manufacturers and distributors from all over North America introduce the latest in hair, skin and nail products at the show that features hair and nail competitions.
“It’s like the Oscars of the beauty industry,” said Langton.
This year, Marlon Goolcharn from Hair 2 Dye 4 took home the big prize. He won the Manitoba Provincial Championship and a chance to compete at the nationals in Toronto.