July 3, 2020

Winnipeg
20° C, Overcast

Full Forecast

Winnipeg Free Press

ABOVE THE FOLD

Subscribe

Help us deliver reliable news during this pandemic.

We are working tirelessly to bring you trusted information about COVID-19. Support our efforts by subscribing today.

No Thanks Subscribe

Already a subscriber?

CBC seeks to broadcast less Canadian content

OTTAWA — With large streaming services evading Canadian-content quotas, the public broadcaster is asking Ottawa for permission to put less Canadian content over its airwaves.

That has the media advocacy group Friends of Canadian Broadcasting calling on Ottawa to impose onto streaming giants the requirements conventional broadcasters already face.

"There’s an accountability and transparency problem," said Daniel Bernhard, who leads Friends.

France moved too quickly against web giants: Trudeau

OTTAWA — The federal Liberals have moved slowly against Big Tech, possibly for fear of upsetting American President Donald Trump.

On Twitter last month, Heritage Minister Steven Guilbeault said the Liberals would make sure “that foreign platforms will pay the same taxes as Canadian digital companies” — but he didn't specify when, or how.

OTTAWA — The federal Liberals have moved slowly against Big Tech, possibly for fear of upsetting American President Donald Trump.

On Twitter last month, Heritage Minister Steven Guilbeault said the Liberals would make sure “that foreign platforms will pay the same taxes as Canadian digital companies” — but he didn't specify when, or how.

Guilbeault referenced “an international consensus” starting to take shape within the Organization for Economic Co-operation and Development (OECD), a group of mostly rich countries, on harmonized tax rules for Big Tech.

Last October, the OECD got 134 countries to agree on a desire to set rules for taxing companies that conduct significant online business in countries where they don’t have an actual physical presence.

Meanwhile, Canadian-based streaming services like Crave remain subject to HST, while foreign sites like Netflix are only taxed in provinces that opt to do so, like Saskatchewan and Quebec.

“The current situation is unfair and our government is committed to addressing it,” Guilbeault tweeted.

Prime Minister Justin Trudeau told Radio-Canada last month he’d proceed “in a reasonable way” in this spring’s budget. He alluded to Trump threatening France with large tariffs over that country's recent plan to tax digital giants.

“We don’t necessarily want to go too far, too quickly, like France did,” the prime minister said.

The OECD expects to issue tax rules this summer. The Liberals had proposed a three per cent tax on digital giants’ revenue as an interim measure ahead of the OECD rules, but are not actively working towards that idea.

Daniel Bernhard, who leads the media advocacy group Friends of Canadian Broadcasting, said the Liberals should proceed with the interim tax in their spring budget.

"We have to make sure that they can't use this as an excuse," he said.

"What the OECD is doing is removing excuses, and we shouldn’t be using this (…) to delay action."

 

—Dylan Robertson

The Canadian Broadcasting Corp. recently asked the Canadian Radio-television and Telecommunications Commission to drop its quota of primetime TV content from nine hours of Canadian content to seven.

The CBC wants to lower the quota of local content in metropolitan markets like Winnipeg from 14 to 12 hours a week, with similar reductions for its French-language service, Radio-Canada.

CBC officials argued this accounts for the uptick in Canadian content it streams online.

"The manner in which the corporation provides its services is changing to meet the needs and interests of Canadians and in response to the evolution in how that content is being consumed," reads the network's November proposal to the CRTC.

Like all large broadcasters, CBC already files regular, detailed accounts to the CRTC of what content it airs on TV and radio, and how much it pays for original productions.

Yet the broadcaster doesn’t provide detailed information on its online offerings to the regulator.

That’s because of a 1999 order that counts online transmission of video and sound as separate from radio and television.

Bernhard has been lobbying the new government to park the CBC's online offerings under the same standard.

The CBC wants to lower the quota of local content in metropolitan markets like Winnipeg from 14 to 12 hours a week, with similar reductions for its French–language service, Radio–Canada.

"We’re not against their focus on digital, but it can’t come at the expense of the vast majority of listeners and viewers — who are right now not on digital channels," he said, citing the network's own audience numbers.

"It can't be just at (the CBC’s) sole discretion, with no transparency or oversight; that’s crazy."

The CRTC’s 1999 order also exempts streaming giants like Netflix, Amazon, Apple and Disney from quotas for broadcasting Canadian content and funding its creation.

The Trudeau government came to power in the 2015 election, which saw all parties shy away from what the Conservatives called a "Netflix tax."

After years of coaxing web giants into voluntarily funding Canadian content, the Liberals say they now plan to beef up the rules for streaming services and social media.

However, the government is waiting for an international report to be finalized this summer on how countries can levy taxes on global Internet giants.

The Liberals have parked an election pledge to implement a three per cent tax on large online firms’ advertising and data sales.

"It can't be just at (the CBC’s) sole discretion, with no transparency or oversight; that’s crazy." – Daniel Bernhard, Friends of Canadian Broadcasting

Heritage Minister Steven Guilbeault promised last month his government will "quickly modernize pre-Internet laws so that web giants can offer more Canadian content, contribute to its creation, promote it and make it easier to find," though he did not say how.

The government is also set to receive a massive report on overhauling the Broadcasting Act and telecommunications rules.

That years-long review should include suggestions for updating the CBC’s 1991 mandate, which doesn't provides any guidance to the broadcaster on how it should operate online.

In any case, Prime Minister Justin Trudeau’s mandate letter for Guilbeault included a task to "strengthen the regional mandate of CBC/Radio-Canada to broadcast more local news" and require CBC to share more digital content with journalism start-ups and community newspapers.

Guilbeault told the news site iPolitics last month that Ottawa will put up the cash to have CBC hire more local-news reporters.

Bernhard said he’s encouraged that the Liberals are shoring up the CBC’s regional offerings.

But he said Ottawa would have more cash to give the CBC if it passed simple regulations to fold web giants into existing CRTC rules, and tax them like any other company.

He feels Ottawa needs to rethink how it funds the CBC, instead of forcing the network to keep up various attempts to turn a profit, especially in the crowded English-language TV market.

"They keep failing. This approach of trying to be commercial, to then get the revenue, to then finance the public-service mission — it's not working, and it hasn’t worked for 30 years," Bernard said.

"CBC is really at a crossroads."

dylan.robertson@freepress.mb.ca

Your support has enabled us to provide free access to stories about COVID-19 because we believe everyone deserves trusted and critical information during the pandemic.

Our readership has contributed additional funding to give Free Press online subscriptions to those that can’t afford one in these extraordinary times — giving new readers the opportunity to see beyond the headlines and connect with other stories about their community.

To those who have made donations, thank you.

To those able to give and share our journalism with others, please Pay it Forward.

The Free Press has shared COVID-19 stories free of charge because we believe everyone deserves access to trusted and critical information during the pandemic.

While we stand by this decision, it has undoubtedly affected our bottom line.

After nearly 150 years of reporting on our city, we don’t want to stop any time soon. With your support, we’ll be able to forge ahead with our journalistic mission.

If you believe in an independent, transparent, and democratic press, please consider subscribing today.

We understand that some readers cannot afford a subscription during these difficult times and invite them to apply for a free digital subscription through our Pay it Forward program.

The Free Press would like to thank our readers for their patience while comments were not available on our site. We're continuing to work with our commenting software provider on issues with the platform. In the meantime, if you're not able to see comments after logging in to our site, please try refreshing the page.

You can comment on most stories on The Winnipeg Free Press website. You can also agree or disagree with other comments. All you need to do is be a Winnipeg Free Press print or digital subscriber to join the conversation and give your feedback.

Have Your Say

Have Your Say

Comments are open to The Winnipeg Free Press print or digital subscribers only. why?

Have Your Say

Comments are open to The Winnipeg Free Press Subscribers only. why?

By submitting your comment, you agree to abide by our Community Standards and Moderation Policy. These guidelines were revised effective February 27, 2019. Have a question about our comment forum? Check our frequently asked questions.