Cheer Board campaign celebrates success, rolls on
Advertisement
Read this article for free:
or
Already have an account? Log in here »
To continue reading, please subscribe:
Monthly Digital Subscription
$1 per week for 24 weeks*
- Enjoy unlimited reading on winnipegfreepress.com
- Read the E-Edition, our digital replica newspaper
- Access News Break, our award-winning app
- Play interactive puzzles
*Billed as $4.00 plus GST every four weeks. After 24 weeks, price increases to the regular rate of $19.95 plus GST every four weeks. Offer available to new and qualified returning subscribers only. Cancel any time.
Monthly Digital Subscription
$4.99/week*
- Enjoy unlimited reading on winnipegfreepress.com
- Read the E-Edition, our digital replica newspaper
- Access News Break, our award-winning app
- Play interactive puzzles
*Billed as $19.95 plus GST every four weeks. Cancel any time.
To continue reading, please subscribe:
Add Free Press access to your Brandon Sun subscription for only an additional
$1 for the first 4 weeks*
*Your next subscription payment will increase by $1.00 and you will be charged $16.99 plus GST for four weeks. After four weeks, your payment will increase to $23.99 plus GST every four weeks.
Read unlimited articles for free today:
or
Already have an account? Log in here »
Hey there, time traveller!
This article was published 10/01/2020 (2259 days ago), so information in it may no longer be current.
Do you believe in miracles?
After another banner year for the Miracle on Mountain fundraising campaign in support of the Christmas Cheer Board, it might be hard not to.
Winnipeg Free Press readers donated more than $60,000 to help local families enjoy a happy holiday, filled with turkey, stuffing, gravy, toys and good cheer. That’s something to celebrate, says Kai Madsen, the Cheer Board’s long-time executive director.
“It’s a very important part of our process,” said Madsen, who’s celebrating his 50th season with the board, which is currently in its 100th year in operation.
The process is still ongoing: the Cheer Board is nearing its breakeven point of $850,000 — all of which goes toward paying for more than 16,500 holiday hampers and keeping the lights on in the warehouse — and generous citizens have until the end of February to help reach the goal.
From the way things have gone so far, Madsen doesn’t think it will take a miracle to get there.
“I’m always amazed by what a caring group we have in this city,” he said. “People here make sure friends and neighbours are looked after at a very critical time of the year.”
The Cheer Board began in 1919, as a way to support the widows and families of soldiers killed or injured during the First World War. Soon, it became clear that there was a larger group of citizens in need of support. That need still exists, Madsen said, and to fill it takes a village.
More than 3,000 volunteers pitched in, and more than 1,000 drivers climbed behind the wheel to deliver the goods. And, of course, Free Press readers made a significant impact on the community, too.
For Free Press editor Paul Samyn, that’s what the holidays are all about.
“To have once again raised this much money via the generosity of our readers says a lot about both our subscribers and this city,” Samyn said. “They are kind. They are thoughtful. And they want to ensure the magic of the season can be something everyone can enjoy.
“I can’t thank them enough for making this miracle happen again.”
With those contributions, reaching $850,000 shouldn’t be too tough, Madsen said.
“I think the key is to make sure if you made a donation in the past, remember to make one again,” he added.
Donor information is available on the Cheer Board’s website: www.christmascheerboard.ca.
ben.waldman@freepress.mb.ca
Ben Waldman is a National Newspaper Award-nominated reporter on the Arts & Life desk at the Free Press. Born and raised in Winnipeg, Ben completed three internships with the Free Press while earning his degree at Ryerson University’s (now Toronto Metropolitan University’s) School of Journalism before joining the newsroom full-time in 2019. Read more about Ben.
Every piece of reporting Ben produces is reviewed by an editing team before it is posted online or published in print — part of the Free Press‘s tradition, since 1872, of producing reliable independent journalism. Read more about Free Press’s history and mandate, and learn how our newsroom operates.
Our newsroom depends on a growing audience of readers to power our journalism. If you are not a paid reader, please consider becoming a subscriber.
Our newsroom depends on its audience of readers to power our journalism. Thank you for your support.