July 12, 2020

Winnipeg
23° C, Overcast

Full Forecast

Close this

Advertisement

Advertise With Us

Cheer Board campaign celebrates success, rolls on

RUTH BONNEVILLE / WINNIPEG FREE PRESS FILES</p><p>Kai Madsen, Executive Director of the Christmas Cheer Board.</p>

RUTH BONNEVILLE / WINNIPEG FREE PRESS FILES

Kai Madsen, Executive Director of the Christmas Cheer Board.

Hey there, time traveller!
This article was published 10/1/2020 (184 days ago), so information in it may no longer be current.

Do you believe in miracles?

After another banner year for the Miracle on Mountain fundraising campaign in support of the Christmas Cheer Board, it might be hard not to.

Winnipeg Free Press readers donated more than $60,000 to help local families enjoy a happy holiday, filled with turkey, stuffing, gravy, toys and good cheer. That’s something to celebrate, says Kai Madsen, the Cheer Board’s long-time executive director.

"It’s a very important part of our process," said Madsen, who’s celebrating his 50th season with the board, which is currently in its 100th year in operation.

The process is still ongoing: the Cheer Board is nearing its breakeven point of $850,000 — all of which goes toward paying for more than 16,500 holiday hampers and keeping the lights on in the warehouse — and generous citizens have until the end of February to help reach the goal.

From the way things have gone so far, Madsen doesn’t think it will take a miracle to get there.

"I’m always amazed by what a caring group we have in this city," he said. "People here make sure friends and neighbours are looked after at a very critical time of the year."

The Cheer Board began in 1919, as a way to support the widows and families of soldiers killed or injured during the First World War. Soon, it became clear that there was a larger group of citizens in need of support. That need still exists, Madsen said, and to fill it takes a village.

More than 3,000 volunteers pitched in, and more than 1,000 drivers climbed behind the wheel to deliver the goods. And, of course, Free Press readers made a significant impact on the community, too.

For Free Press editor Paul Samyn, that’s what the holidays are all about.

"To have once again raised this much money via the generosity of our readers says a lot about both our subscribers and this city," Samyn said. "They are kind. They are thoughtful. And they want to ensure the magic of the season can be something everyone can enjoy.

"I can’t thank them enough for making this miracle happen again."

With those contributions, reaching $850,000 shouldn’t be too tough, Madsen said.

"I think the key is to make sure if you made a donation in the past, remember to make one again," he added.

Donor information is available on the Cheer Board’s website: www.christmascheerboard.ca.

ben.waldman@freepress.mb.ca

Ben Waldman

Ben Waldman
Reporter

Ben Waldman covers a little bit of everything for the Free Press.

Read full biography

Advertisement

Advertise With Us

Your support has enabled us to provide free access to stories about COVID-19 because we believe everyone deserves trusted and critical information during the pandemic.

Our readership has contributed additional funding to give Free Press online subscriptions to those that can’t afford one in these extraordinary times — giving new readers the opportunity to see beyond the headlines and connect with other stories about their community.

To those who have made donations, thank you.

To those able to give and share our journalism with others, please Pay it Forward.

The Free Press has shared COVID-19 stories free of charge because we believe everyone deserves access to trusted and critical information during the pandemic.

While we stand by this decision, it has undoubtedly affected our bottom line.

After nearly 150 years of reporting on our city, we don’t want to stop any time soon. With your support, we’ll be able to forge ahead with our journalistic mission.

If you believe in an independent, transparent, and democratic press, please consider subscribing today.

We understand that some readers cannot afford a subscription during these difficult times and invite them to apply for a free digital subscription through our Pay it Forward program.

The Free Press will close this commenting platform at noon on July 14.

We want to thank those who have shared their views over the years as part of this reader engagement initiative.

In the coming weeks, the Free Press will announce new opportunities for readers to share their thoughts and to engage with our staff and each other.

You can comment on most stories on The Winnipeg Free Press website. You can also agree or disagree with other comments. All you need to do is be a Winnipeg Free Press print or digital subscriber to join the conversation and give your feedback.

Have Your Say

Have Your Say

Comments are open to The Winnipeg Free Press print or digital subscribers only. why?

Have Your Say

Comments are open to The Winnipeg Free Press Subscribers only. why?

By submitting your comment, you agree to abide by our Community Standards and Moderation Policy. These guidelines were revised effective February 27, 2019. Have a question about our comment forum? Check our frequently asked questions.

Advertisement

Advertise With Us