July 13, 2020

20° C, Partly cloudy

Full Forecast

Close this
Winnipeg Free Press



Free Press e-edition experience upgraded, expanded

Hey there, time traveller!
This article was published 15/3/2019 (486 days ago), so information in it may no longer be current.

When I am out and about meeting Free Press readers, they tend to introduce themselves in one of two ways.

The first type is what I would call the classical print reader. They are the ones who make clear to me how much they love reading the newspaper and how they worry there will come a day when they are no longer able to hold something in their hands that leaves its mark in ink.

The second is the reader who is all in on the digital experience. They are the ones who value pixels over print as they point and click their way on smartphones, tablets and desktops.

But lately, I’ve been running into a new variant of Free Press reader, who I will best describe as an omnivore.

They are the ones so in love with our legacy product they now also embrace the e-edition.

What they tell me is the electronic version of our newspaper gives them the virtual experience of having their cake and reading it, too. They get to enjoy the paper the way they’ve always enjoyed it, but can do so without having to get the Free Press out of their mailbox.

They get what they want when they are on vacation or at the cottage. They get what they want when a problem with our presses or delivery results in a delay in getting the paper to their doorstep. They even get what they want when they need to revisit something we did days or even weeks ago, when that edition has long been recycled.

With those readers in mind — and those who haven’t yet tried our e-edition — we are proud to announce we have baked a better cake, so to speak. Available now free for download from Apple’s App Store or Google Play, is our new and improved e-edition app.

This new app is easier to navigate, faster to load and makes better use of your screen’s size. The scroll is smoother, the page-turning effortless. We’ve added notifications so you will know when a new edition is ready. And as an added bonus, you’ll be able to enjoy off-line reading. In other words, you can store as many past editions as you like to enjoy whenever you want.

Get the new WFP E-Edition App

Click to Expand

If you prefer the ease of reading news in an app, download the new WFP E-Edition app.

Aside from better serving those who like the e-edition experience, the new app plays an important role in the future of the Free Press. Everyone knows newspapers need to grow their digital readership and also balance the needs of long-time print subscribers and the still-valuable revenue stream they represent.

We’ve taken the view an e-edition can serve as a bridge from our past to our future for those readers who currently align themselves on the legacy side of our business.

The growing number of e-edition readers seems to back that up, as we have seen as many as 50,000 scrolled through our e-editions in the past month. Our hope is we can build on that success to date and ensure more people download the app and try the digital page-turning experience.

Every one of our paying subscribers has access to this experience for no additional charge. Anyone who needs help either downloading the app or understanding the features of the e-edition can tap into our help desk (available Monday through Friday, by simply sending an email query to digitalfeedback@winnipegfreepress.com).

As always, I am interested to hear your thoughts on our e-edition. Please don’t hesitate to get in touch with me, regardless of whether you describe yourself as Free Press classic reader, Free Press digital fan or the new breed of Free Press omnivore.

Paul Samyn is the Free Press editor


Twitter: @paulsamyn

Paul Samyn

Paul Samyn

Paul Samyn has been part of the Free Press newsroom for more than a quarter century, working his way up after starting as a rookie reporter in 1988.

Read full biography

Your support has enabled us to provide free access to stories about COVID-19 because we believe everyone deserves trusted and critical information during the pandemic.

Our readership has contributed additional funding to give Free Press online subscriptions to those that can’t afford one in these extraordinary times — giving new readers the opportunity to see beyond the headlines and connect with other stories about their community.

To those who have made donations, thank you.

To those able to give and share our journalism with others, please Pay it Forward.

The Free Press has shared COVID-19 stories free of charge because we believe everyone deserves access to trusted and critical information during the pandemic.

While we stand by this decision, it has undoubtedly affected our bottom line.

After nearly 150 years of reporting on our city, we don’t want to stop any time soon. With your support, we’ll be able to forge ahead with our journalistic mission.

If you believe in an independent, transparent, and democratic press, please consider subscribing today.

We understand that some readers cannot afford a subscription during these difficult times and invite them to apply for a free digital subscription through our Pay it Forward program.

The Free Press will close this commenting platform at noon on July 14.

We want to thank those who have shared their views over the years as part of this reader engagement initiative.

In the coming weeks, the Free Press will announce new opportunities for readers to share their thoughts and to engage with our staff and each other.

You can comment on most stories on The Winnipeg Free Press website. You can also agree or disagree with other comments. All you need to do is be a Winnipeg Free Press print or digital subscriber to join the conversation and give your feedback.

Have Your Say

Have Your Say

Comments are open to The Winnipeg Free Press print or digital subscribers only. why?

Have Your Say

Comments are open to The Winnipeg Free Press Subscribers only. why?

By submitting your comment, you agree to abide by our Community Standards and Moderation Policy. These guidelines were revised effective February 27, 2019. Have a question about our comment forum? Check our frequently asked questions.