Support for news media a solid, welcome step

It is hard for a government to support a good idea when it knows critics will attack the assistance as support for a bad idea.

So the federal Liberal government should be commended for the support it promised to news media this week.

Finance Minister Bill Morneau announced the federal government will start subsidizing newsroom salaries, as well as digital subscriptions and charitable donations to news media. The cost will be about $120 million a year for five years.

Most of us in the newspaper industry welcome this as a good idea — journalism, a pillar of democracy in communities across Canada, needs help.

‘Mistake’ leads to Canadian Forces ad on far-right website

OTTAWA — The Canadian Forces have been running a recruitment ad on the American website Breitbart — a digital force in far-right politics that’s among U.S. President Donald Trump’s staunchest allies and one of Canada’s biggest critics.

The military indirectly paid Breitbart, in violation of Ottawa’s advertising rules, but has since pulled its ad off the site.

The ad popped up several times across Breitbart. In one case, it appeared in an article about a Italian mosque, weighing into that country’s Sunday election, which was accompanied by an October 2016 photo showing scores of Muslims praying next to the Colosseum in Rome.

The military took down the ad after the Free Press asked how it was spending taxpayer’s money. But the fact it appeared on a far-right website speaks to the unpredictable nature of online advertising, with Ottawa using a system that provides no idea of exactly where its ads will appear.

Dove is the latest company to raise people's ire with a tone-deaf ad

Talk about getting under people’s skin.

Unless you’ve been hiding under a rock for the past week, you’ll know skin-care giant Dove sparked a firestorm with a Facebook ad that depicts a black woman transforming into a white woman after using its body wash.

Dove quickly pulled the offending video clip after outraged social media users branded it racist and said it reminded them of soap ads from the 19th or early 20th century that showed black people scrubbing their skin to become white.

In the three-second video, posted on Dove’s U.S. Facebook page late last week, a young black woman smiles as she peels off her dark brown shirt to reveal a white woman in a beige shirt, who then lifts her own top to reveal another woman.

Welcome debate over political ads in newspapers

It appears we’ve caused a bit of a stir today by selling advertising to the Liberal Party on the front of the Brandon Sun.

A full 4-page section purchased by the Liberals is wrapped around the Sun’s Friday edition in advance of the federal byelection in Brandon-Souris on Monday. The first thing readers see is Justin Trudeau’s smiling face.

I’ve seen the word “controversial” used in a number of tweets and blogs about the advertising. Some are a bit more graphic.

Ad another thing: sounding the alarm about advertising’s ill effects on society

Jean Kilbourne was an adbuster long before there was anything close to resembling Adbusters.

When the acclaimed feminist scholar, author, filmmaker and media literacy pioneer, who speaks Thursday at 7:30 p.m., at the University of Winnipeg's Convocation Hall, began tearing advertisements out of magazines and posting them on her refrigerator back in 1968, she didn't know she would start a movement, let alone a respected field of study.

At the time, she just wanted to open people's eyes. She assembled the ads she collected into a slideshow presentation that she took to college campuses in the 1970s. She had one goal: tell anyone who would listen about the damaging effect ads were having on women.

"I was the first person to start talking about the image of women in advertising," Kilbourne, 70, recalls. "(The ads) were outrageous and no one was paying attention to them."

No excuse for ads that verge on child porn

Would you like a little cheesecake with that celery?

Loblaw's Real Canadian Superstores are bagging their own apologies after a nationwide distribution of a flyer advertising its Joe Fresh underwear line.

The problem wasn't the bras, panties and tank tops being sold at the grocery chain. It was the fact that the models, all of them sporting fresh-from-the-bed, tousled hair and come-hither looks, appear to be in their early teens.

One model, shot splay-legged in a bra and panties, looks to be at the very start of puberty.