Southampton signs Chinese firm as shirt sponsor

By: The Associated Press Posted: 9:55 AM CDT Monday, May. 13, 2019

SOUTHAMPTON, England - Premier League club Southampton says it has signed a Chinese company which has yet to launch as its new shirt sponsor.

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SOUTHAMPTON, England - Premier League club Southampton says it has signed a Chinese company which has yet to launch as its new shirt sponsor.

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Hey there, time traveller!
This article was published 13/05/2019 (2700 days ago), so information in it may no longer be current.

SOUTHAMPTON, England – Premier League club Southampton says it has signed a Chinese company which has yet to launch as its new shirt sponsor.

Southampton says in a statement that LD Sports is a “sports content, marketing and entertainment platform, which is launching this summer for the Chinese market.”

The value of the three-year deal was not disclosed.

Southampton has had a majority shareholder from China, real estate developer Jisheng Gao, since August 2017.

Gao Jisheng and his daughter, Nelly Gao, paid 210 million pounds (then $272 million) for an 80 per cent stake.

Southampton says the new sponsor deal shows its “growing presence and reputation” in China.

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